This presentation makes an attempt to describe the need for a brief from the client while executing a project ( PR)
It explains the necessary components of the brief.
25. B uilding b locks o f t he B rief Marketing Corporate Technology Human Resources Competition
26. Q uestions t o ask t he c lient u nder C orporate The Financials of the company – Whether listed or not Positioning of the company and its business objectives Who is the spokesperson/ face of the company Company’s plan ahead/ way forward in terms of investment
27. Q uestions t o ask t he c lient u nder M arketing Define your target audience & market opportunities Detail your the product/service USP Define the market that you address Company’s marketing plan / way forward for the current year
28. Q uestions t o ask t he c lient u nder H uman R esources Company unique HR policies / practices Define the market the company is addressing in terms of talent Current headcount of the company Company’s HR plans in terms of increasing headcount
29. Q uestions t o ask t he c lient u nder T echnology Competition to the company on the technology front What is the company’s latest technology offerings The technology domain that the company operates in Company’s technology plan / way forward for the current year
30. Q uestions t o ask t he c lient u nder Competition SWOT - You versus your competition What are your competition’s USPs Who are your competition