Urban Catalyst provides one-stop property development services including marketing, project management, architectural design, interior design, and more. They have over 10 years of experience in Malaysia, Singapore, and London working with developers on condominium, commercial, and mixed-use projects. Their services include marketing strategy, sales management, project planning, cost management, and ensuring developer needs are met. They work with a team of over 15 professionals and strategic partners in areas like engineering, law, and advertising.

1. Marketing Management Consultancy (MMC) | Project Management Consultancy (PMC) | Sales and Credit Control
(SCC) | Architectural Design (AD) | Urban planning Consultancy (UPC) | Interior Design (ID)

2. Company Profile
Urban catalyst was formed in 2008 from a humble Architectural and
Interior Design Consultant, Project management consultant and now
extending to provide one
stop quality service to Property Developer.
Our success is rooted in our experience team of property sales,
marketing and management personnel, mainly property and building
professional with a corporate working background in
Malaysia, Singapore, and London, we networked and associated with
our strategic partners to provide exceptional levels of services and to
ensure the success of the communities that we manage.
We offer service and solution that cultured with in depth marketing
knowledge and combined with hands on experience, and is a visionary
and pragmatic method that will meets our client¡¦s investment
objective and their needs.
We aspire to service the bottom line and increase asset value of a
property development by Product Design (Architecture),
Placing & Pricing (Acquisition& Feasibility Study) and
Promotion (Sales Management), and to ensure our client’s investment
a truly success.
We provide solution for
Marketing Management Consultation (MMC)
Project Management Consultancy (PMC)
Sales and Credit Control (SCC)
Architectural Design (AD)
Urban planning Consultation (UPC)
Interior Design (ID)

3. Our 3 Key Personnel ( not including sales personnel, research personnel & others etc.)
Mr. Jean Lee, Architect (London Graduate)
13 years experiences in
Architecture, Project Management, Construction Expert and ,
Mr. James Lee, Architect / Real Estate Realtor (Australia Graduated)
10 years experience in
Real Estate Negotiation and Marketing
CEHA certified realtor, S’pore Institute of Estate Agent
CREN certified negotiator, M’sia Institute of Estate Agent
Mr. Salleh, Property Marketing Guru (Malaysia Graduated)
since 1997 ,has led many successful projects launched
including the well known
“ Scott Garden” @ OKR
“Kiara Residece” @ Bkt Jalil
Our success is rooted in our team
work and our combined experience
of sales, marketing and
management personnel.

4. Year Project Location Developer Project Size (unit) Project GDV (RM)
2008 Kuchai Exchange Kuchai Kueen Lai Properties Sdn Bhd 25 90mil
2008 Scott Garden OKR Aston Villa Sdn Bhd 67 120mil
2009 Zen Residence Puchong Sentral City (M) Sdn Bhd 286 100mil
2010 EmbassyView Jalan
Ampang
Brunsfield Properties Sdn Bhd 283 560mil
2011 Scott Soho OKR Aston Villa Sdn Bhd 1080 450mil
2011 The Regina USJ 1 Subang
Jaya
Regina Development Sdn Bhd 600 365mil
2011 Kiara Residence 1 Bkt Jalil Kiara Resource S/B 360 130mil
2012 Kiara Residence 2 Bkt Jalil Kiara Resource S/B 720 300mil
Our Team Was The Same Team and The Same Marketing Consultant of the following

5. Our Strategic Partner
Architect Ar.C H Ng
Civil and Structural
Engineer
Jurutera Perunding Awam YS Sdn Bhd
Mechanical and
Electrical Engineer
East Orient Consult Sdn Bhd
OS engineering & associates S/B
Quantity Surveyor KPK Quantity Surveyors Sdn Bhd
QMI group enterprise
Land Surveyor Jurukur Pintar
Studioukur Geomatic S/B
Real Estate Agency Leaders Real Estate
Advocates and
Solicitor
Hen Li Moi & Co
Advertising Media
Communication
SA One Sdn. Bhd.
“ We networked and associated with our
strategic partners to provide exceptional
levels of services and to ensure the
success of the communities that we
manage.”

6. Our Office
Address 8-12a-1 Jalan Jalil Perkasa 15 Aked Esplanad Bukit Jalil
57000 Kuala Lumpur
Tel 03 8993 9005
fax 03 8993 9400

7. The Project Gallery

8. + Marketing
Consultant
Commercial Shop Lot
Kueen Lai Properties S/B
Kuchai Lama

9. + Marketing
Consultant
Scott Garden
Aston Villa Sdn Bhd
Old Kland Road

10. + Marketing
Consultant
Ambassy View
Burnsfield Properties S/B
Jalan Ampang

11. + Marketing
Consultant
The Regina USJ 1
Regina Development S/B
USJ

12. + Marketing
Consultant
Zen Residence
Sentral City (M) S/B
Puchong

13. + Marketing
Consultant
Kiara Residence 1
Kiara Resource S/B
Bkt Jalil

14. + Marketing
Consultant
Kiara Residence 2
Kiara Resource S/B
Bkt Jalil

15. + ARCHITECTURE/
PLANNING
Mix development
Erima MIX
Kookaburra
Papua New Guinea
Commercial with plaza Superlink Semi-detach

16. + ARCHITECTURE
condominium
Batu 9 cheras
The peak Residency

17. + ARCHITECTURE
SOHO commercial Kuala Lumpur
PARCEL V SOHO

18. + ARCHITECTURE
Project residential
Semi-D & Bungalow
Bukit Serdang
kuala lumpur

19. + ARCHITECTURE
Terrace residence
Aman putri
Sungai buluh

20. @Bukit Serdang
Tropika Cinta
town villa
+ ARCHITECTURE
tower villa residency

21. + ARCHITECTURE
Bungalow villa residency
Taman Desa
The villa Residency

22. DATO MAZLAN House
Ijok, Selangor
+ ARCHITECTURE
single unit residential

23. + ARCHITECTURE
single unit residential
S-Box House
Bentong, Pahang

24. + INTERIOR DESIGN
residential showroom
Cendana Showunit
Section 9, Kajang

25. MCT service apartment
Lake front-type A
Wangsa walk mall
+ INTERIOR DESIGN
residential showroom

26. + INTERIOR DESIGN
Wangsa walk mall
MCT service apartment
Lake front-type B
residential showroom

27. TROPICANA GOLF
Dato Jeffery Bungalow
+ INTERIOR DESIGN
Bungalow Interior

28. The Scope Of Work

29. Marketing Management Consultation (MMC) &
Sales and Credit Control (SCC)
1.0 GENERAL OBJECTIVES
To provide professional sale and marketing services to ensure that the Client will reap maximum
profit from their project investment.
2.0 SCOPE OF WORKS
2.1 Pre-Sale Launch
a. To conduct market research on the current related property market and its demand and to
formulate an effective marketing strategy for marketing implementation.
b. To conduct an awareness campaign with focus in enhancing the reputation of the Client and
development. All marketing efforts will be directed to ensure that the project will be the talk of
the town and be a model development for others to emulate.
c. To advise the Client, based on the market study, the marketing and pricing strategy of product.
d. To propose and recommend the marketing budget required for the entire development.
e. To recommend appointment of professional teams such as Solicitors, Advertisers, end-
financier, etc.
f. To ensure all authorities’ requirement are adhered to prior to sale launch.
2.2 Sale Launch
a. To extend invitations to all VIP’s and concerned parties, organize marketing event, Newspaper
advertisement, leaflet distribution, road shows & etc.
b. To exercise high professionalism in home buyer management and conclusion of sales.
c. To ensure all home buyer’s needs are attended to in the best possible way.
2.3 Post-Sale Launch
a. Maintain good rapport and relationship with the home buyers and other related parties.
b. To follow up on all related legal matters with the appointed solicitors.
c. To liaise with end-financiers for disbursements.
d. To follow up on monies collection from purchasers.
e. To manage monies received diligently.
f. To organize periodical promotions to sell unsold units, if necessary.
g. To organize gatherings for all purchasers targeting at providing updates on the progress
of works as well as maintaining lasting relationship and rapport hence beef up the Client’s
reputation.
h. Ensure smooth handing over of vacant possession to the purchasers and attend to their
needs on rectification of defects, if any.
2.4 Credit Control
To provide a system/set of procedures to strengthen the Credit Control Department to
protect the cashflow position of a company, the main objectives are as follow:
a. To check the credit worthiness of purchasers before a sale is made;
b. To ensure prompt collection of receivable from purchasers and /or their financiers within
a stipulated grace period;
c. Close monitoring and follow-up of outstanding accounts e.g.; through
letters, reminders, monthly statements and interest invoices and tele-conversation;
d. To ensure credit / loan documentation be completed earliest possible by monitoring the
flow of the documentation closely with the relevant parties e.g.; financiers and solicitors.
e. Pre-qualifications of financiers and solicitors with a good control of the above, it shall
minimise management time spent on administering bad accounts and thus, reflect an
accurate receivable account of the company.

30. 3.0 REPORTING
a. Monthly progress report on sale status and other related matters will be forwarded to the
Client at the end of every month.
b. Monthly sale and marketing meeting will be held at an appropriate time.
PROJECT MANAGEMENT CONSULTANCY (PMC)
1.0 GENERAL OBJECTIVE
Acting as the Client’s representative, within the contractual terms applicable, to direct, co-
ordinate and supervise the project in association with the Project Team.
The project manager will ensure that the Client’s brief, all designs, specifications, and relevant
information/data are made available to, and are executed as specified with due regard to
cost, by the Design Team,
Consultants and Contractors, (i.e. the Project Team), so that the Client’s objective are fully
met.
2.0 SCOPE OF SERVICES
The services provided by a Project Management Team varies according to the Project and the
Client’s specific requirements, but may include, but are not necessarily limited to, the
following responsibilities and duties which are not listed in order of priority or sequence
which are as follows:-
2.1 Initial Stages with Clients
a. Project Manager’s Brief
Set out the terms of engagement and basis of reimbursement of the Project Manager and
establish the full extent of his authority and responsibility in unambiguous terms.
b. Client Involvement
Define the degree of involvement required from the Client and define clearly a modus of
operandi between the Client and the Project Manager.
Set out clearly the approvals required by the Client, indicating time constraints on approvals.
c. Viability of Project
Assess the financial and technical viability of the project from the initial information provided
by the Client.
d. Funding
Establish what funding arrangements exist for the project. If necessary, assist the Client in
obtaining finance and making adequate financial arrangement for the project.
e. Communication and Reporting
Set out lines of communication and extent and frequency of meetings to be held between
Client and Project Manager. Establish the reporting required by the Client and report on a
regular basis on such subjects as:
i. Expenditure against budget and estimated cost of completion;
ii. Regularly update schedules and budgets;
iii. Design changes
2.2 Feasibility Stage
a. Develop Brief
Examine the Client’s basic proposals for the project, collect and examine all available existing
Data. Develop in conjunction with the Client a firm clear brief for the project in qualitative and
Quantitative terms. Such a brief should clearly set out all management and technical functions
and establish their boundaries. Develop the brief as necessary, including such means as flow
charts and establish their boundaries. Develop the brief as necessary, including such means as
flow charts and establish the best requirement for the Client with regards to the project.
b. Project Feasibility
As the brief is defined, establish that the Client has available proposition and that
development is both technically and financially feasible.
c. Programme
Prepare a programme for the total project and establish a total time scale in conjunction with
the Client’s requirement.

31. d. Design Team
Advise the Client on the selection of the design team and its terms of appointment and
terms of reference. Select the team and recommend its appointment to the Client.
e. Government Approval
Assist the Client in obtaining basic approvals necessary from government and local
government.
f. Site Investigation
Arrange for such site investigation including but not limited to topographical
surveys, soil investigation and other geotechnical tests as necessary for the satisfactory
design and construction of the project.
g. Preliminary Drawings
Ensure that conceptual engineering drawings are prepared for the purpose of planning
approval and establishment of budgets.
h. Budget
See that a budget is prepared with investment proposals including cash flow
projections.
i. Outline Planning Approval
Investigate and resolve any problems regarding rights of way or easements. Ensure that
the statutory authorities can provide the basics service required.
j. Feasibility Report
Prepare a feasibility report outlining all aspects of the project for the Client’s approval.
2.3 Pre-Construction Stage
a. Contractor Selection
Establish with the Client the general, procedures for selection and appointment of
contractors, including the form of contract, terms of payment, degree of sub-
contracting required and labour relation policy.
b. Management Structure
Set up a management structure for the project with clear procedures for communication to all
participating parties and clear definition of interfaces between contributing members. Define
the responsibilities of all parties and manage them to carry out their task efficiently.
c. Communication Set up procedures for clearly defining responsibilities of the team in respect
of administration , accounting, purchasing, approvals, reports and meetings and indicate
documentation circulation.
Hold such progress meeting as and when necessary for satisfactory co-ordination of the
works.
d. Programme Produce a master programme for the design and construction phases and
communicate to all parties.
e. Design Proposals following approval of the feasibility study, obtain from design consultants’
firm proposals regarding conceptual design. Check at all times that the design produced
complies with the overall cost budget. Ensure that the design consultants produce
specifications for all aspects of the works and in preparation consider such items as cost
efficiency in operation and maintenance.
Ensure that the Client is aware of developing design and specifications and that is approvals
are obtained at the agreed stages of design and specifications developments. Ensure at all
times that all
Elements of design are properly co-ordinated and integrated within the master programs
requirements and the design fully complies with Codes of Practices and as per MHA’s
requirements.
f. Design Audit
To provide audit on design of engineering and design consultant’s work in respect to the
project.
g. Monitor Budget
Following completion of the initial conceptual design and master programme, re-examine and
revise the preliminary project budget to produce a definitive budget for cost control purposes.

32. h. Costing
Establish costing systems to continuously monitor the budget in accordance with the
feedback costs required by the Client. Produce and update cash flow requirements.
i. Accounting
Establish accounting procedures and cost controls to cover the various stages of the project
i.e. Project Management, planning and design, purchasing, construction costs, inspection and
co- ordinate contributions from all participants. At all times monitor the project’s viability on
the Client’s behalf.
j. Contract Documents
Compile all the contract documents for the construction phase in accordance with the agreed
policy regarding tendering and selection of contractors. Ensure that all quality control and
testing requirements are clearly defined. Establish the Client’s requirements on such matters
as liquidated damages, insurance requirements, performance or other bonds.
k. Contractor Pre-Qualification
If contractors are to pre-qualify, obtain pre-qualification information from selected
contractors well in advance of tender dates.
l. Selection
Produce a recommended list of contractors who will be invited to tender for the Client’s
approval and send out tender documents to approved contractors.
m. Tender Evaluation
Evaluate tenders received and make recommendations to the Client regarding the
appointment of contracts. See that the contract documents are properly executed before
work starts on site. Ensure the contractor has compiled with insurance and bonding
requirements.
n. Site Inspection
Ensure that adequate staffs are available for the site inspection and quality control checking
and for monitoring the progress of works during the constructions phase.
2.4 Construction Phase
a. Monitor Progress
Advise the contractor of programmed procedures and requirements. Arrange for all necessary
feedback required and set out reporting regarding progress. Ensure that potential delays are
fully reported. Monitor design information flow and Client approval and ensure that
programmed
Requirements are being achieved. Responsible for the overall project schedule control
including appropriate and proactive counter measures to maintain master project schedule as
well as the detail schedule of each works.
b. Hoarding and Existing Site Conditions
Ensure that the contractor erects hoarding and protection to other areas as specified and
record with the contractor the condition of adjacent buildings and surroundings, including
pavings and roads.
c. Meetings
Set up regular progress meetings with designers, contractors, sub-contractors and suppliers
attend and chair such meetings as necessary.
d. Inspect Works
Co-ordinate, direct and inspect all construction work.
e. Certify Payment
Arrange for the work to be measured, valued and certified regularly and the payments are
made on behalf of the Client to the contractor in accordance with contract requirements.
f. Safety & Health
Ensure that site security, safety and health standards are maintained at all times.

33. g. Quality Control and Testing
Ensure that construction works are carried out in accordance with the specification and
contract drawings and that quality control procedures, testing and other performance criteria
are maintained,
as set out in the contract documents. In order to select appropriate suppliers, technical
clarifications and evaluation of proposals submitted by potential vendors/sub-contractors will
be performed. Assist in monitoring the quality of all equipment, building and facilities. All
drawings and other technical documents submitted by vendors/sub-contractors will be
reviewed. Review and evaluate change requests and recommend counter measures to
minimize impact on cost, schedule and quality.
h. Anticipate
Identify with the contractor problems, anticipate problems and take such measures as are
necessary to resolve these to the best advantage of the Client.
i. Monitor Budget and Variation Orders
Ensure that design information is produced in accordance with the master programme
requirements and that variations are kept to a minimum. Establish procedures regarding the
issuing of variations and their costing and reflect them into the overall cost budget position
and produce costs-to-completion information on a regular basis and ensure that the Client is
fully informed.
j. Certify
Issue on the Client’s behalf all certificates required under the conditions of contract.
k. Statutory Undertakers
Where not the contractor’s responsibility, place order on behalf of the Client and ensure that
all statutory, undertakers carry out their works in accordance with master programs
requirements.
2.5 Completions
a. As Built Drawings
To co-ordinate and check with the consultant who will prepare ¡§As Built¡¨ Drawings for the
project future references.
b. Final Account
Ensure that all final accounts are dealt with in accordance with the contract conditions and
that any claims are settled.
c. Manuals
See that all necessary operating manuals, drawings, planning and lease conditions and
instructions are supplied to the Client.
d. Defects Liability Period
Monitor the works during the defects liability period and inspect at the expiration of this
time. Release retentions on completion of any remedial works and issue all necessary
certificates in accordance with conditions of contract.
e. Feedback
Advise the Client of the final project costs for grant and tax purposes and assist in obtaining
grants in accordance with the original brief.
Supply final cost feedback information as required by the Client.
2.6 Maintenance
a. Routine Maintenance
Assist and advice the client in planning the maintenance of the project.
b. Period Maintenance
Assist and advice the Client for the periodic maintenance to ensure adequate level of
serviceability.
c. Special Repairs
Assist and advise the Client for repairs during emergency periods such as flood damage etc.
FEE STRUCTURE AND OPTIONS
Option 1: Agreed fee for each type of service, i.e. MMC, SCC, PMC, etc. carried through to
completion within specified period
Option 2: Working on specific project from start to completion with fee based on % of total
cost of project