2. Index
About Main St. – 3
Services – 4
Local Blogger Program – 5
Community Managers – 7
Org Chart – 8
CM & Blogger Revenue – 9
Blogger Development – 10
Applications – 11
Contact Us -12

3. About Main St.
When you think about small towns you think about their main street. The heartbeat
of the community can be felt there. Family-run businesses, many established over
several generations. New businesses serving up fresh ideas, much like our own.
At Main St. Creative Co. our focus isn’t on big brands with deep pockets (they’ve
got enough help already) we are interested in helping well-established and new
businesses in small communities develop and thrive in their markets. Our goal is to
direct customers and sales to locally owned businesses to help grow communities
together.
We offer a variety of services for businesses in any industry to help them grow their
digital brands online, establish quality conversations and direct new clients to their
space.
At The Helm.
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Christella Morris
Jennifer Perry
Colin Williams
CCO / Co-Founder
COO / Co-Founder
Lead Developer

4. Services
At Main St. Creative Co. our team of marketing, design and customer service
specialists have pooled our collective talents and interests to provide all of the
resources any small business could need to effectively market and brand itself.
We don’t just work for you but with you, towards the goal of creating a professional
and captivating look and feel for your business. Our services range from creative
(branding, web design, photography) to tactical (email campaigns, digital marketing, search
engine optimization.)
Although we don’t offer our services to national brands and corporations, we
always treat our clients as though we do.
Main St. Offers:
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Email Marketing | Digital Marketing | Search Engine Optimization
Consultations + Audits | Business Photography | Regional Promotions
Community Management | Sponsored Social Events + Promo
Brand Development | Website Design + Management
Analytics Measurement + Reporting | Training Seminars + Presentations

5. Local Blogger Program
With the advent of digital marketing and social media, many large
businesses and brands have recognized the need for influencers
to promote and highlight their products nationwide. This trend has
stimulated a huge surge in professional bloggers and affiliate
networks who connect brands and bloggers through a variety of
platforms. Most of these agencies and networks focus on large
brands with big budgets and bloggers with high traffic that often
lack style and sensibility.
Our team noticed a significant lack of promotional opportunities
being offered at a small-to-midmarket level for businesses who
actually need this type of search engine optimization and word-ofmouth marketing significantly more than their larger counterparts.
Thus inspiring the launch of the Main St. Local
Blogger Program…
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6. Local Blogger Program: How It
Works brands, most small businesses need to market within a
Unlike the nationwide
targeted regional area, making it difficult to organize events and digital marketing
campaigns with large mainstream bloggers. This is where the Local Blogger
Program comes in!
While other affiliate networking agencies primarily focus on blog style and traffic, our focus is on
where the bloggers live, work and shop. We have established rosters of quality bloggers and
influencers in a variety of styles and categories to best serve businesses in their area.
Our job is to strategize, plan and organize quality sponsored marketing content (social media, blog
posts, events) to drive click-through and keyword search traffic from valuable sources directly to
the small businesses we work with.
The Benefits of Blogging Local for
Business:
•
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•
•
•
Experience-based Reviews From Talented
Storytellers
Establishing Relationships With Local Influencers
Direct Traffic From Blog Readers
Search Engine Optimization Based On Local Keyword
Searches
•
•
•
Content For Social Platforms & Sharing
Feedback From Experienced Marketing Professionals
Inexpensive & Time Sensitive

7. Community Managers
With this new model and approach to affiliate marketing through the Local Blogger Program we
knew it would be difficult to create regional rosters and work directly with local businesses all
over the country without the help of savvy individuals in each market. In order to stay organized
and have a direct contact for each business, we have created the role of the Community
Manager.
Part account manager and part project manager, each Community Manager’s role is to be the
direct line of contact between our clients (the small businesses) and our roster of influencers
(bloggers, social media marketers.)
With the benefit of our training services in sales, marketing and project management, our team
of regional Community Managers are responsible for onboarding new clients, seeking local
writing talent and pitching potential clients. CM’s will represent Main St. in their region either as
a singular role or as part of a CM Team (depending on the size of the region.)
How do CM’s make money?
The earning potential of a Community Manager is based on their activity and involvement within our program. All
CM’s are paid on a standard 20% commission scale on a per-client basis. What may begin as a part-time job
can develop into a full-time career quite quickly based on activity levels and client participation.
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8. Local Blogger Program: Org Chart
Main St.
Marketing
Team
Region A
Community
Manager
Local
Bloggers
Local
Businesses
Main St.
Creative
Team
Main St.
Admin Team
Region B
Community
Manager
Local
Bloggers
Region C
Community
Manager
Local
Businesses
Local
Bloggers
The Benefits of Blogging Local for
Bloggers:
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•
•
•
•
Increased Local Site Traffic from Keyword Search
More Opportunities to Pitch Locally
Interaction Among Community Members
Search Engine Optimization
•
•
•
Local Support Network
Writing Prompts / Ideas
Increased Earning Potential
Local
Businesses

9. CM & Blogger
Revenue
Community Managers & Bloggers who contribute to our sponsored posts, social
campaigns and blog tours will be paid accordingly for their participation.
As project coordinators, Community Managers earn between 20-50% commission on a
client’s campaign. This number varies depending on the type of service being offered.
Bloggers are paid per opportunity and earn between 50-60% of revenue from
projects based on participation.
Sponsored Posts - $150
Participant
Earnings
BLOGGER
$75 (60%)
COMMUNITY MANAGER
$30 (20%)
Experience + Product
Reviews - $50Earnings
Participant
BLOGGER
COMMUNITY MANAGER
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Blog Tours - $500
Participant
BLOGGERS x 4
COMMUNITY MANAGER
Earnings
$75 (60%)
$100 (20%)
Twitter Parties - $300
Participant
Earnings
$0 (Product)
CO-HOST
$100 (33%)
$25 (50%)
COMMUNITY MANAGER
$100 (33%)

10. Blogger Development
What kind of support network would we be if we only provided sponsored opportunities to our
bloggers? In addition to cultivating local writing talent, our intention is to help our roster of
bloggers and influencers grow their skills.
Main St. offers FREE Online Development Webinars to aspiring and established
bloggers on our roster, as well as a variety of other growth opportunities like
networking events, showcases and highlight features.
We hope to not only provide valuable resources to bloggers and influencers within our
community, but also supply a wealth of knowledge and experience to help them develop
professionally.
Learn + Grow
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•
•
•
•
Free Online Seminars & Training
Networking Nights
Twitter Parties
Blog Series’ + Highlights
•
•
•
•
Blogger Showcases
Sponsored Opps
Sponsored Events
PR & SEO Training
• Wordpress & Blogger Customization
• Blog Audits
• + more

11. Ready? Set. Grow!
We’re looking for a few good folks who are motivated and organized to
take on the role of Community Managers in our primary regions.
If you are interested in being on the Main St. team, please fill out our
questionnaire. We’re looking forward to taking on this project
together!
Apply To Be A Community Manager
Apply To Be A Main St. Blogger
Please note it may take up to 2 weeks for us to
review and respond to your application.
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