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Business Analytics System



A Business Intelligence System to monitor the
performance and the health of the business and
the organization.

                                  Mahesh Patwardhan
                    Digital and New Media Consultant
Contents
1.   Overview
2.   The Architecture
3.   The Data Sources
4.   The ETL
5.   The Reports
6.   Monitoring
7.   Conclusion
Overview
   The Business Analytics solution implementation is
    a Web-based decision support solution

   Collates data from various sources that exist
    within an organisation (i.e. it builds a data
    warehouse)

   Performs the analysis required on the data by
    converting it into meaningful information

   The information is then presented in a
    customised format to the end users
Features

   Gather information from various sources and transform this data into a
    management dashboard that will alert key managers of the health of the business.
   View data in the form of graphs or multi-dimensional reports.
   Easy to use drill-down features allow for zooming into any aspect of the business
    instantly.
   Review targets vs. achievements of business performance so as to analyse why
    certain business areas perform well, while others do not.
   Download graph data and import it directly into Microsoft® Excel®. Graphs can
    also be pasted into Microsoft® Word® or Powerpoint®.
   Personalise their dashboards and reports.
   The front-end is a Web browser with an intuitive interface allowing users to
    become productive in a short span of time.
   Administrators can set up the system and create user roles, Key Performance
    Indicators (KPIs) and multi-dimensional views of KPIs.
   A key role of the administrator is to ensure that data access is limited to the
    information needs of a particular user role.
Architecture
   The solution has a multi-layered architecture to deliver
    a highly secure and performance-oriented environment
    for providing information.

   The three layers are
    ◦ Data Access Layer
    ◦ OLAP technology layer
    ◦ Presentation Layer.
The Data Access Layer
   The solution has automated the software processes that load
    KPIs and their corresponding data into its own warehouse.
   The warehouse stores different KPIs as well as user
    information.
   User information includes user views, dimensions and facts,
    saved dashboards, and commonly used queries. This
    information is stored in the Configuring Tables.
   Every time a user starts to interact with the system an
    authentication process is run to ensure the user is valid.
   Users are connected to the engine only after the
    authentication.
   If a pre-catalogued query is made, the system displays the
    results of the query.
   If a new query is to be created, the system allows the user to
    configure the query in the fashion required
The OLAP Technology Layer
   The second layer or the high performance
    analytical engine layer generates graphs, reports,
    tracks KPI, and safeguards information.

   Most commonly accessed information is pre-
    catalogued and this can be easily presented with
    high speed.

   OLAP services enable a user to create multi-
    dimensional views. The Configurator helps to
    configure filters, preferences for dashboard and
    accessibility of users.
Presentation Layer
   The Presentation layer or the User Interface layer
    supports several options for access
    ◦ Web browser
    ◦ pervasive devices like PDAs
    ◦ ensures anytime, anywhere access to business
      information.

   The User Interface layer and the Technology layer
    are separated by a secured firewall.

   Only users with access rights can access the
    technology layer.
Data Sources
   The data for the Business Analytics
    system is provided from two sources
    ◦ Log files of applications
    ◦ Through a web service or an XML feed.

   The data is provided on a daily basis after
    the entire day’s data is available. The data
    feed is scheduled as a batch process.
Log Files
   Log files of applications contain application data which
    forms the input to the reporting system.

   These applications do not have any data in databases
    that needs to be part of the reports, hence the data is
    extracted from the log files.

   The required log files are collated and provided to
    the system at pre-defined locations.

   Business Analytics ETL process loads the data into its
    own database.
XML Feeds/Web Services
   Most applications have data in their databases
    that requires to be made available for reporting.

   This data is provided to the Business Analytics
    system in the form of an XML feed.

   The web services create the XML feed of the
    entire days data for particular applications.

   XML feed made available to the ETL process of
    the Business Analytics System.
Data Sources and ETL
The ETL Process

   The data input
    ◦ The ETL process receives the data which is provided either in the log
      files or through the XML feeds from the various applications.

   The staging db
    ◦ The data is read from the XML files / Log files and verified for
      consistency and completeness. This is achieved using the protocol for
      the data exchange. The data is then extracted and loaded into the
      staging area where it is processed for loading into the warehouse.

   The warehouse
    ◦ Once the data is loaded into the staging area and transformed, it is then
      loaded into the warehouse where it is made available for reporting.
Reporting
   The dimensions and the measures for the reports are
    configured in the system

   Depend upon the business needs of the online
    service for which the business analytics is required.

   The required reports, dimensions and measures are
    captured during the business requirements and
    specifications stage .

   Configured in the system according to these
    specifications.
Monitoring
Monitoring

   The system has alerts built in that are
    designed to help in the monitoring process

   The alerts cover
    ◦ the data input from the log files
    ◦ the XML feeds
    ◦ the ETL process

   The alerts are configured as notification
    emails and sms to the monitoring team.
Conclusion
   A Business Analytics solution implementation
    which is a Web-based decision support solution

   Collates data from various sources that exist
    within an organisation (i.e. it builds a data
    warehouse)

   Performs the analysis required on the data by
    converting it into meaningful information

   The information is then presented in a
    customised format to the end users.
Business Analytics System



A Business Intelligence System to monitor the
performance and the health of the business and
the organization.

                                  Mahesh Patwardhan
                    Digital and New Media Consultant

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Business Analytics System

  • 1. Business Analytics System A Business Intelligence System to monitor the performance and the health of the business and the organization. Mahesh Patwardhan Digital and New Media Consultant
  • 2. Contents 1. Overview 2. The Architecture 3. The Data Sources 4. The ETL 5. The Reports 6. Monitoring 7. Conclusion
  • 3. Overview  The Business Analytics solution implementation is a Web-based decision support solution  Collates data from various sources that exist within an organisation (i.e. it builds a data warehouse)  Performs the analysis required on the data by converting it into meaningful information  The information is then presented in a customised format to the end users
  • 4. Features  Gather information from various sources and transform this data into a management dashboard that will alert key managers of the health of the business.  View data in the form of graphs or multi-dimensional reports.  Easy to use drill-down features allow for zooming into any aspect of the business instantly.  Review targets vs. achievements of business performance so as to analyse why certain business areas perform well, while others do not.  Download graph data and import it directly into Microsoft® Excel®. Graphs can also be pasted into Microsoft® Word® or Powerpoint®.  Personalise their dashboards and reports.  The front-end is a Web browser with an intuitive interface allowing users to become productive in a short span of time.  Administrators can set up the system and create user roles, Key Performance Indicators (KPIs) and multi-dimensional views of KPIs.  A key role of the administrator is to ensure that data access is limited to the information needs of a particular user role.
  • 5. Architecture  The solution has a multi-layered architecture to deliver a highly secure and performance-oriented environment for providing information.  The three layers are ◦ Data Access Layer ◦ OLAP technology layer ◦ Presentation Layer.
  • 6. The Data Access Layer  The solution has automated the software processes that load KPIs and their corresponding data into its own warehouse.  The warehouse stores different KPIs as well as user information.  User information includes user views, dimensions and facts, saved dashboards, and commonly used queries. This information is stored in the Configuring Tables.  Every time a user starts to interact with the system an authentication process is run to ensure the user is valid.  Users are connected to the engine only after the authentication.  If a pre-catalogued query is made, the system displays the results of the query.  If a new query is to be created, the system allows the user to configure the query in the fashion required
  • 7. The OLAP Technology Layer  The second layer or the high performance analytical engine layer generates graphs, reports, tracks KPI, and safeguards information.  Most commonly accessed information is pre- catalogued and this can be easily presented with high speed.  OLAP services enable a user to create multi- dimensional views. The Configurator helps to configure filters, preferences for dashboard and accessibility of users.
  • 8. Presentation Layer  The Presentation layer or the User Interface layer supports several options for access ◦ Web browser ◦ pervasive devices like PDAs ◦ ensures anytime, anywhere access to business information.  The User Interface layer and the Technology layer are separated by a secured firewall.  Only users with access rights can access the technology layer.
  • 9. Data Sources  The data for the Business Analytics system is provided from two sources ◦ Log files of applications ◦ Through a web service or an XML feed.  The data is provided on a daily basis after the entire day’s data is available. The data feed is scheduled as a batch process.
  • 10. Log Files  Log files of applications contain application data which forms the input to the reporting system.  These applications do not have any data in databases that needs to be part of the reports, hence the data is extracted from the log files.  The required log files are collated and provided to the system at pre-defined locations.  Business Analytics ETL process loads the data into its own database.
  • 11. XML Feeds/Web Services  Most applications have data in their databases that requires to be made available for reporting.   This data is provided to the Business Analytics system in the form of an XML feed.  The web services create the XML feed of the entire days data for particular applications.  XML feed made available to the ETL process of the Business Analytics System.
  • 13. The ETL Process  The data input ◦ The ETL process receives the data which is provided either in the log files or through the XML feeds from the various applications.  The staging db ◦ The data is read from the XML files / Log files and verified for consistency and completeness. This is achieved using the protocol for the data exchange. The data is then extracted and loaded into the staging area where it is processed for loading into the warehouse.  The warehouse ◦ Once the data is loaded into the staging area and transformed, it is then loaded into the warehouse where it is made available for reporting.
  • 14. Reporting  The dimensions and the measures for the reports are configured in the system  Depend upon the business needs of the online service for which the business analytics is required.  The required reports, dimensions and measures are captured during the business requirements and specifications stage .  Configured in the system according to these specifications.
  • 16. Monitoring  The system has alerts built in that are designed to help in the monitoring process  The alerts cover ◦ the data input from the log files ◦ the XML feeds ◦ the ETL process  The alerts are configured as notification emails and sms to the monitoring team.
  • 17. Conclusion  A Business Analytics solution implementation which is a Web-based decision support solution  Collates data from various sources that exist within an organisation (i.e. it builds a data warehouse)  Performs the analysis required on the data by converting it into meaningful information  The information is then presented in a customised format to the end users.
  • 18. Business Analytics System A Business Intelligence System to monitor the performance and the health of the business and the organization. Mahesh Patwardhan Digital and New Media Consultant