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Gaming Industry
                    Part 2
            Production Overview
   With Focus on Scheduling and Budgeting
                                   November 2009

 Prepared By:
 Al-Motaz Bellah Alaa Al-Agamawi




Source: Game Design and Development, By Michael Moore, Pearson, 2007
                Game Industry   Part- 2, Production Overview   By: Motaz Al-Agamawi
Table of Content
2


    Production Overview
    Main Milestones
        Milestones Details
        Estimate Timeframes
    Team Overview
        Team Structure
        Main Players
        Resources over Milestones
    Budgeting
        Assumptions
        US/EU Game Cost
        Egypt Game Cost
        Cost Comparisons
                 Game Industry   Part- 2, Production Overview   By: Motaz Al-Agamawi
3




        Production Overview



    Game Industry   Part- 2, Production Overview   By: Motaz Al-Agamawi
Production Overview…
4




                           Preproduction

                             Production

                           Postproduction



           Game Industry   Part- 2, Production Overview   By: Motaz Al-Agamawi
Production Overview…
5




    Preproduction:

             •   Design Specification: Pitch Paper and Design Proposal
             •   Game Design Document
             •   Technical Review
             •   Selecting Game Engine (Middleware)




                  Game Industry   Part- 2, Production Overview   By: Motaz Al-Agamawi
Production Overview…
6




    Production:

              •   Interactive Prototype
              •   Designer Tools (Map Editor, Scripting Language, …)
              •   User Interface
              •   Balancing Game Play
              •   Debugging
              •   Marketing




                   Game Industry   Part- 2, Production Overview   By: Motaz Al-Agamawi
Production Overview…
7




    Postproduction:

          • Marketing and distribution of Game




            Game Industry   Part- 2, Production Overview   By: Motaz Al-Agamawi
8




    Production Milestones Overview



       Game Industry   Part- 2, Production Overview   By: Motaz Al-Agamawi
Main Milestones…
9


          1   •   Game Design Document- GDD
          2   •   Technical Review
          3   •   Engine Proof
          4   •   Playable
          5   •    Interim Checkpoint
          6   •   Alpha
          7   •   Interim Checkpoint
          8   •    Beta
          9   •   Golden Master
           Game Industry   Part- 2, Production Overview   By: Motaz Al-Agamawi
Main Milestones… 1- Game Design Document- GDD
10



     Game Design Document:

          • Timeframe: 3 to 6 Month                                              • Management
                                                                                   Either
                                                                 Dependency        Approve or
                                                                                   Cancel




 Phase Output/ Deliverables

                            Art         Complete            Updated           Summary of       Secondary
          GDD          Specification     Content            Schedule           Marketing        Products
                        Design Doc      Assets List        and Budget         Opportunity       Based on
                                                                                                 Design

                      Game Industry    Part- 2, Production Overview     By: Motaz Al-Agamawi
Main Milestones… 2- Technical Review
11



     Technical Review:

            • Timeframe: 2 to 3 Month                                                   • Approval of
                                                                                          GDD
                                                                      Dependency        • Management
                                                                                          Either
                                                                                          Approve or
                                                                                          Cancel


 Phase Output/ Deliverables

                                               Formal                                    Final
     Technical Design Doc     Production      Milestone        List of Needed         Development       Technology
                               timeline     Schedule and          Resources             Budget          Demo Code
                                              Checklist


                            Game Industry   Part- 2, Production Overview        By: Motaz Al-Agamawi
Main Milestones… 3- Engine Proof
12



     Engine Proof:
                                                                              • Approval
           • Timeframe: 3 to 9 Month                                            of TR
                                                                 Dependency   • Interactive
                                                                                Prototype
                                                                                is Up and
                                                                                running
 Phase Output/ Deliverables
     One or More Demo Programs
      of the Technology including                        Sample Art for review
        Movement and Combat
                       Game Industry   Part- 2, Production Overview   By: Motaz Al-Agamawi
Main Milestones… 4- First Playable
13



     First Playable:

              • Timeframe: 3 to 12 Month
                                                                                                            Approval
                                                                                           Dependency       of Engine
                                                                                                              Proof

 Phase Output/ Deliverables
                                                                    Sample of Game Art
     Working Version of the Game        Including all the             although engine           Associate Doc to   Updated Schedule
     with at least one entire level      major activities           might not be able to        Support Version    and Budget based
                                                                     handle animation                               on current status
                                                                         and effects


                                  Game Industry             Part- 2, Production Overview        By: Motaz Al-Agamawi
Main Milestones… 5- Interim Checkpoint
14



     Interim Checkpoint:

           • Between First Play and Alpha
           • Frequency: Once a Month



 Phase Output/ Deliverables

      Monthly version including main                             Documentation showing
       game play to be completed                                  status and explaining
             and showable                                            all changes from
                                                                     previous version
                           Game Industry    Part- 2, Production Overview   By: Motaz Al-Agamawi
Main Milestones… 6- Alpha
15



 Alpha:

          • Timeframe: 3 to 9 Month
          • Starting from end of First play
          • Definition of Alpha: Feature Complete




 Phase Output/ Deliverables
     All Major Game play are                         May contain a                     Shell Interface
      coded, player can play                          considerable                    will be probably
         from start to finish                          amount of                            missing
                                                    placeholders art
                          Game Industry         Part- 2, Production Overview   By: Motaz Al-Agamawi
Main Milestones… 7- Interim Checkpoint
16


 Interim Checkpoint:

          • Between Alpha and Beta
          • Frequency: Once a Month
                                                                                             Testing
          • Time between Alpha and Beta is the Longest in
            production
                                                                                              Starts
                                                                             Dependency         for
                                                                                             Game
 Phase Output/ Deliverables                                                                    Play


      All Art work is                       Levels are                     Audio is             Final Code
        completed                           completed                      Added                Modules are
                                                                                                Completed

                            Game Industry          Part- 2, Production Overview   By: Motaz Al-Agamawi
Main Milestones… 8- Beta
17



 Beta

        • Timeframe: from 3 to 6
                                                                                    Game
        • Game is finished and ready to be shipped
          except for tuning and final testing                         Dependency
                                                                                    Ready
                                                                                      to
                                                                                    Market
 Phase Output/ Deliverables
                                                                 Attempt to remove as many
          Priorities all reaming Bugs                            as possible bugs especially
                                                                  ones that cause crashes or
                                                                    violate SW standard
                        Game Industry       Part- 2, Production Overview   By: Motaz Al-Agamawi
Main Milestones… 9- Golden Master
18




             Golden Master

                       • Turning the Golden Master Version for
                         Final Disk for final Verification and
                         Approval
                       • When Golden Master is Accepted the
                         Production Cycle Ends




              Game Industry   Part- 2, Production Overview   By: Motaz Al-Agamawi
Main Milestones… Estimate Timeframes for Games
19



            Phase                Highly               Avg.                  Min
                                 Sophisticated        Sophisticated         Sophisticated
            GDD                          6                      4.5                    3
            TR                           3                      2.5                    2
            Engine Proof                 9                      6                      3
            First Playable              12                      7.5                    3
            Alpha                        9                      6                      3
            Beta                         6                      4.5                    3
            Total Req. Time         45 Month                29 Month            17 Month
            Approx. Time             4 Years                2.5 Years            1.5 Year

                 Game Industry   Part- 2, Production Overview   By: Motaz Al-Agamawi
20




                Team Overview



     Game Industry   Part- 2, Production Overview   By: Motaz Al-Agamawi
Team Overview … Team Structure
21




 Source: Game Design and Development, By Michael Moore, Pearson, 2007
                 Game Industry   Part- 2, Production Overview   By: Motaz Al-Agamawi
Team Overview … Main Players
22



    Producer: Has a working experience between 15 to 25 years in game industry.
 Shipped Multiple titles. Act as the new company’s management.
    Designer: Designed min of 3 shipped titles. One was a smash success and the
 other two were respectable hits.
    Lear Programmer: Has a working experience of more than 8 years in the game
 industry. Has shipped multiple titles.
    Senior Programmer/Tools: Has a working experience of more than 8 years in
 the game industry on many different tools for designer and artist.
    Senior Programmer/Engine: Has a working experience of more than 7 years in
 the game industry with experience in building game engines and using middleware.



                Game Industry   Part- 2, Production Overview   By: Motaz Al-Agamawi
Team Overview … Main Players
23



   Lead Artist: Worked as a creative director at last position. Shipped a minimum
 of 6 tiles with an experience not less than 11 years.
   3D Modeling Artist: Has a working experience of more than 7 years in the
 game industry and a minimum of three shipped titles. Must Master 3D studio.
   3D Texture Artist: The most junior group member with an experience not less
 than 5 years and a minimum of two shipped titles.




                 Game Industry   Part- 2, Production Overview   By: Motaz Al-Agamawi
Team Overview … Typical Team Members Functions
24



       Producer                                          Music
       Designer                                          Lead test
       Asst Designer                                     Inhouse Testers
       Lead Programmer                                   Temp Testers
             Programmer/Tools
             Programmer/Engine
             Programmer/Network
             programmer/ Audio
       Lead Artist
             Artist/3D Modeling
             Artist/Animation
             Artist/3D texture
             Artist/Interface
                 Game Industry    Part- 2, Production Overview   By: Motaz Al-Agamawi
Team Overview … Allocation Over Milestones
25



     If we considered a minimum sophisticated Game, Milestones will be as follows:

                           • Pre-Alpha
                6 Months   • GDD, Technical Review, Engine Proof, First Playable

                           • Alpha
                9 Months   • 9 Interims Checkpoints will be produced

                           • Beta
                2 Months


                           • Golden master
                1 Month




                     Game Industry     Part- 2, Production Overview   By: Motaz Al-Agamawi
Team Overview … Allocation Over Milestones
 26


If we considered a                                        1st 6 Months        2nd 6 Month       3rd 6 Month
minimum sophisticated      Producer                            1                   1                1
Game, Resource             Designer                            1                   1                1
allocation will be as      Asst. Designer                      1                   1                1
follows, over 18           Lead Programmer                     1                   1                1
Months:                    Programmer                          4                   6                6
                           Lear Artist                         1                   1                1
                           Artist                              7                  15                15
                           Music                                                   1                1
                           Lead Test                                               1                1
                           In-house Tester                                                          3
                           Part-time Tester                                                         4
                           Total                               16                 28                35
                    Game Industry        Part- 2, Production Overview    By: Motaz Al-Agamawi
27




                     Budgeting



     Game Industry   Part- 2, Production Overview   By: Motaz Al-Agamawi
Budgeting… Assumptions for US/EU-- General
28


   The coming assumptions are for a minimum sophisticated game production.
   Budgeting is for production cost only without any other expenses.
   Depreciation and other accounting norms are not calculated.
   Plan is over 18 Months, and divided by quarters.
   Resources and Resource allocation are based on info mentioned in previous sections.
   25% benefits are calculated from the total salaries to cover uncalculated items.
   Assuming Rent as 35,000 USD per month for 2000 square foot space.
   Two desk, a chair, a lamp, telephone, a whiteboard, bookshelf for each team
 member. A cost of 500 USD per team member is calculated.
   3000 USD per team member computer and infrastructure share in included.
   1500 USD for SW license per producer, designer and testers
   3000 USD for SW license per programmers
   7000 USD for SW license per Art professional
                 Game Industry   Part- 2, Production Overview   By: Motaz Al-Agamawi
Budgeting… Assumptions for US/EU-- General
29



                                           Different Team Functions and Ranks
                                           Salaries in USD




              Game Industry   Part- 2, Production Overview   By: Motaz Al-Agamawi
Budgeting… Budget for US/EU
30



                                                                        # Staff over 1.5 Year
                                                                        Total Salaries




              Game Industry   Part- 2, Production Overview   By: Motaz Al-Agamawi
Budgeting… Budget for US/EU
31




                                        A Minimum Sophisticated Game
                                        production cost in US/EU is
                                        3,711,750 USD

              Game Industry   Part- 2, Production Overview   By: Motaz Al-Agamawi
Budgeting… Assumptions for Egypt-- General
32




                                                                Assuming an
                                                                Average of 39%
                                                                of the US/EU
                                                                Salaries
                                                                Rent is calculated
                                                                as 8000 USD per
                                                                month

               Game Industry   Part- 2, Production Overview   By: Motaz Al-Agamawi
Budgeting… Budget for Egypt
33




              Game Industry   Part- 2, Production Overview   By: Motaz Al-Agamawi
Budgeting… Budget for Egypt
34




                                        A Minimum Sophisticated Game
                                        production cost in Egypt is
                                        1,255,725 USD

              Game Industry   Part- 2, Production Overview   By: Motaz Al-Agamawi
Budgeting… Comparing Egypt to US/EU Cost
35




              Game Industry   Part- 2, Production Overview   By: Motaz Al-Agamawi
Budgeting… Comparing Egypt to US/EU Cost
36




              Game Industry   Part- 2, Production Overview   By: Motaz Al-Agamawi
37




     For More Information and Further Discussions
     Al-Motaz Bellah Alaa Al-Agamawi
     Email: magamawi@gmail.com
     Skype ID: magamawi
     Linkedin Profile: http://www.linkedin.com/in/motazalagamawi
     SlideShare Profile: http://www.slideshare.net/magamawi


       thank you…
     Game Industry   Part- 2, Production Overview   By: Motaz Al-Agamawi

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Gaming Industry part 2- production

  • 1. Gaming Industry Part 2 Production Overview With Focus on Scheduling and Budgeting November 2009 Prepared By: Al-Motaz Bellah Alaa Al-Agamawi Source: Game Design and Development, By Michael Moore, Pearson, 2007 Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 2. Table of Content 2 Production Overview Main Milestones Milestones Details Estimate Timeframes Team Overview Team Structure Main Players Resources over Milestones Budgeting Assumptions US/EU Game Cost Egypt Game Cost Cost Comparisons Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 3. 3 Production Overview Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 4. Production Overview… 4 Preproduction Production Postproduction Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 5. Production Overview… 5 Preproduction: • Design Specification: Pitch Paper and Design Proposal • Game Design Document • Technical Review • Selecting Game Engine (Middleware) Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 6. Production Overview… 6 Production: • Interactive Prototype • Designer Tools (Map Editor, Scripting Language, …) • User Interface • Balancing Game Play • Debugging • Marketing Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 7. Production Overview… 7 Postproduction: • Marketing and distribution of Game Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 8. 8 Production Milestones Overview Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 9. Main Milestones… 9 1 • Game Design Document- GDD 2 • Technical Review 3 • Engine Proof 4 • Playable 5 • Interim Checkpoint 6 • Alpha 7 • Interim Checkpoint 8 • Beta 9 • Golden Master Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 10. Main Milestones… 1- Game Design Document- GDD 10 Game Design Document: • Timeframe: 3 to 6 Month • Management Either Dependency Approve or Cancel Phase Output/ Deliverables Art Complete Updated Summary of Secondary GDD Specification Content Schedule Marketing Products Design Doc Assets List and Budget Opportunity Based on Design Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 11. Main Milestones… 2- Technical Review 11 Technical Review: • Timeframe: 2 to 3 Month • Approval of GDD Dependency • Management Either Approve or Cancel Phase Output/ Deliverables Formal Final Technical Design Doc Production Milestone List of Needed Development Technology timeline Schedule and Resources Budget Demo Code Checklist Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 12. Main Milestones… 3- Engine Proof 12 Engine Proof: • Approval • Timeframe: 3 to 9 Month of TR Dependency • Interactive Prototype is Up and running Phase Output/ Deliverables One or More Demo Programs of the Technology including Sample Art for review Movement and Combat Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 13. Main Milestones… 4- First Playable 13 First Playable: • Timeframe: 3 to 12 Month Approval Dependency of Engine Proof Phase Output/ Deliverables Sample of Game Art Working Version of the Game Including all the although engine Associate Doc to Updated Schedule with at least one entire level major activities might not be able to Support Version and Budget based handle animation on current status and effects Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 14. Main Milestones… 5- Interim Checkpoint 14 Interim Checkpoint: • Between First Play and Alpha • Frequency: Once a Month Phase Output/ Deliverables Monthly version including main Documentation showing game play to be completed status and explaining and showable all changes from previous version Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 15. Main Milestones… 6- Alpha 15 Alpha: • Timeframe: 3 to 9 Month • Starting from end of First play • Definition of Alpha: Feature Complete Phase Output/ Deliverables All Major Game play are May contain a Shell Interface coded, player can play considerable will be probably from start to finish amount of missing placeholders art Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 16. Main Milestones… 7- Interim Checkpoint 16 Interim Checkpoint: • Between Alpha and Beta • Frequency: Once a Month Testing • Time between Alpha and Beta is the Longest in production Starts Dependency for Game Phase Output/ Deliverables Play All Art work is Levels are Audio is Final Code completed completed Added Modules are Completed Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 17. Main Milestones… 8- Beta 17 Beta • Timeframe: from 3 to 6 Game • Game is finished and ready to be shipped except for tuning and final testing Dependency Ready to Market Phase Output/ Deliverables Attempt to remove as many Priorities all reaming Bugs as possible bugs especially ones that cause crashes or violate SW standard Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 18. Main Milestones… 9- Golden Master 18 Golden Master • Turning the Golden Master Version for Final Disk for final Verification and Approval • When Golden Master is Accepted the Production Cycle Ends Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 19. Main Milestones… Estimate Timeframes for Games 19 Phase Highly Avg. Min Sophisticated Sophisticated Sophisticated GDD 6 4.5 3 TR 3 2.5 2 Engine Proof 9 6 3 First Playable 12 7.5 3 Alpha 9 6 3 Beta 6 4.5 3 Total Req. Time 45 Month 29 Month 17 Month Approx. Time 4 Years 2.5 Years 1.5 Year Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 20. 20 Team Overview Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 21. Team Overview … Team Structure 21 Source: Game Design and Development, By Michael Moore, Pearson, 2007 Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 22. Team Overview … Main Players 22 Producer: Has a working experience between 15 to 25 years in game industry. Shipped Multiple titles. Act as the new company’s management. Designer: Designed min of 3 shipped titles. One was a smash success and the other two were respectable hits. Lear Programmer: Has a working experience of more than 8 years in the game industry. Has shipped multiple titles. Senior Programmer/Tools: Has a working experience of more than 8 years in the game industry on many different tools for designer and artist. Senior Programmer/Engine: Has a working experience of more than 7 years in the game industry with experience in building game engines and using middleware. Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 23. Team Overview … Main Players 23 Lead Artist: Worked as a creative director at last position. Shipped a minimum of 6 tiles with an experience not less than 11 years. 3D Modeling Artist: Has a working experience of more than 7 years in the game industry and a minimum of three shipped titles. Must Master 3D studio. 3D Texture Artist: The most junior group member with an experience not less than 5 years and a minimum of two shipped titles. Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 24. Team Overview … Typical Team Members Functions 24 Producer Music Designer Lead test Asst Designer Inhouse Testers Lead Programmer Temp Testers Programmer/Tools Programmer/Engine Programmer/Network programmer/ Audio Lead Artist Artist/3D Modeling Artist/Animation Artist/3D texture Artist/Interface Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 25. Team Overview … Allocation Over Milestones 25 If we considered a minimum sophisticated Game, Milestones will be as follows: • Pre-Alpha 6 Months • GDD, Technical Review, Engine Proof, First Playable • Alpha 9 Months • 9 Interims Checkpoints will be produced • Beta 2 Months • Golden master 1 Month Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 26. Team Overview … Allocation Over Milestones 26 If we considered a 1st 6 Months 2nd 6 Month 3rd 6 Month minimum sophisticated Producer 1 1 1 Game, Resource Designer 1 1 1 allocation will be as Asst. Designer 1 1 1 follows, over 18 Lead Programmer 1 1 1 Months: Programmer 4 6 6 Lear Artist 1 1 1 Artist 7 15 15 Music 1 1 Lead Test 1 1 In-house Tester 3 Part-time Tester 4 Total 16 28 35 Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 27. 27 Budgeting Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 28. Budgeting… Assumptions for US/EU-- General 28 The coming assumptions are for a minimum sophisticated game production. Budgeting is for production cost only without any other expenses. Depreciation and other accounting norms are not calculated. Plan is over 18 Months, and divided by quarters. Resources and Resource allocation are based on info mentioned in previous sections. 25% benefits are calculated from the total salaries to cover uncalculated items. Assuming Rent as 35,000 USD per month for 2000 square foot space. Two desk, a chair, a lamp, telephone, a whiteboard, bookshelf for each team member. A cost of 500 USD per team member is calculated. 3000 USD per team member computer and infrastructure share in included. 1500 USD for SW license per producer, designer and testers 3000 USD for SW license per programmers 7000 USD for SW license per Art professional Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 29. Budgeting… Assumptions for US/EU-- General 29 Different Team Functions and Ranks Salaries in USD Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 30. Budgeting… Budget for US/EU 30 # Staff over 1.5 Year Total Salaries Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 31. Budgeting… Budget for US/EU 31 A Minimum Sophisticated Game production cost in US/EU is 3,711,750 USD Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 32. Budgeting… Assumptions for Egypt-- General 32 Assuming an Average of 39% of the US/EU Salaries Rent is calculated as 8000 USD per month Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 33. Budgeting… Budget for Egypt 33 Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 34. Budgeting… Budget for Egypt 34 A Minimum Sophisticated Game production cost in Egypt is 1,255,725 USD Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 35. Budgeting… Comparing Egypt to US/EU Cost 35 Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 36. Budgeting… Comparing Egypt to US/EU Cost 36 Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi
  • 37. 37 For More Information and Further Discussions Al-Motaz Bellah Alaa Al-Agamawi Email: magamawi@gmail.com Skype ID: magamawi Linkedin Profile: http://www.linkedin.com/in/motazalagamawi SlideShare Profile: http://www.slideshare.net/magamawi thank you… Game Industry Part- 2, Production Overview By: Motaz Al-Agamawi