Madrid privileged location is not only optimal for accessing the Spanish and Portuguese markets but is also very convenient for gaining access to the European, Latin American and Mediterranean markets, which total 1.3 billion people. Madrid’s physical and technological infrastructure is among the best in Europe The talent and commitment of its highly educated, enthusiastic and motivated work force is greatly appreciatedby large multinationals and smaller innovative companies.

1. CUBIERTA_ING 23/1/09 11:12 P gina 1
C M Y CM MY CY CMY K
Composici n

2. 1

3. ¡MADRID! The warmest business
climate in Europe
Madrid, your best option! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
1. ¡MADRID! Strategic location . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
The economic capital of Spain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
A strategic location . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
First class infrastructure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Logistics platform . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
2. ¡MADRID! Business opportunities .. . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
The most attractive market in Southern Europe . . . . . . . . . . . . . . . . . . . . 18
A diversified, service-based economy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
International Financial Centre . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Companies choose Madrid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Stable and reliable legal, social and labor environment . . . . . . . . . . . . . . . 24
Favorable tax framework . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25
A favourite destination for foreign investment . . . . . . . . . . . . . . . . . . . . . . 26

4. 3. ¡MADRID! High quality resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
Well educated and motivated human capital . . . . . . . . . . . . . . . . . . . . . . . 30
Leading science and technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
State-of-the-art ICT and renewable energies . . . . . . . . . . . . . . . . . . . . . . . 32
Life sciences cluster . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
Available industrial and commercial space . . . . . . . . . . . . . . . . . . . . . . . . . 34
4. ¡MADRID! Unique quality of life . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
A welcoming, cosmopolitan city . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
Recreation, sports, entertainment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41
Excellent urban transport . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
World class tourism and culture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
A meeting point for trade fairs and congresses . . . . . . . . . . . . . . . . . . . . . 47
5. ¡MADRID! Supports business. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49
The City Council promotes economic development . . . . . . . . . . . . . . . . . 50
madridEmprende Investors Support . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
Index 3

5. Madrid, your best option!
After years of growth, the global economy faces a much more complex
and challenging period, with new risks and rewards . In this new context
only the most dynamic companies will profit from the best opportunities .
Cities, regions and countries strive to provide a business framework
conducive to the establishment of successful companies that can
compete hard by developing new products and efficient production
methods based on knowledge, innovation and technology . They also
seek to attract and retain the scientific and entrepreneurial talent
needed to do business worldwide . Madrid works hard to offer excellent
solutions for the development of local and foreign companies .
Its privileged location is not only optimal for accessing the Spanish and
Portuguese markets but is also very convenient for gaining access to
the European, Latin American and Mediterranean markets, which total
1 .3 billion people . Madrid’s physical and technological infrastructure is
among the best in Europe . The talent and commitment of its highly
educated, enthusiastic and motivated work force is greatly appreciated
by large multinationals and smaller innovative companies .

6. Una ciudad dinámica,
vital y acogedora, moderna,
cosmopolita y abierta.
¡Madrid le espera, a usted
y a su empresa! Spain has a favourable and stable legal and fiscal framework .
Its economy is adapting to the present challenges to remain one
of the most dynamic in Europe . Spain is the 9th economy in the
world and several Spanish corporations have acquired a remarkable
international presence while a host of foreign companies, large
and small, have set up in our city .
These advantages make Madrid a most convenient and attractive
location for leading companies, for smaller innovative firms and
for entrepreneurs and talented professionals . Madrid offers what
many other large European capitals do not: the best atmosphere
for developing new ideas and projects in a warm personal climate
coupled with an efficient and business friendly environment .
Madrid is dynamic and modern . It is a cosmopolitan, open-minded
city that enables you to combine hard work and professional
success with a great quality of life .
Bring your business! Madrid welcomes you!
Madrid, your best option! 5

7. • The economic
capital of Spain
• A strategic location
• First class
infrastructure
• Logistics platform
Amanecer en el parque
del Retiro. Palacio de
Sunrise at Retiro Park.
Cristal
Palacio de Cristal

9. The economic capital of Spain
During the last 30 years, Spain has Portugal), the key to direct and
SPAIN´S RANKING IN THE WORLD ECONOMY
led economic growth and stability immediate access to a market of 60
among large countries in the Euro million high-income people . • 9th GDP in the world.
zone . Modernization and social
advancement has allowed Spain to • 7th economy in the OECD.
join the most modern and prosperous
countries in Europe . • 6th exporter of commercial services.
According to the latest IMF “World
• 8th source of foreign direct investment (FDI)
Economic Outlook “, presented on 1 in 2008.
October 2009, the global recession is • 9th in accumulated FDI stock,
ending and the economy on the brink 2nd in Latin America
of recovery . The institution greatly • 6th recipient of FDI inflows,
enhances their initial forecasts for 7th in accumulated stock.
growth in the euro area, including • 5th source of Greenfield projects in 2008
and 8th recipient.
those of Spain .
As the administrative and economic • 3rd car maker in Europe, 8th in the world.
capital of Spain, Madrid is the largest
city in the Iberian Peninsula (Spain and • 2nd tourist destination (60 million/year).
Sources: World Bank, WTO, UNWTO, UNCTAD.

10. -6 -5 -4 -3 -2 -1 0 1 2 3 4 5
U.S.A.
Japan
Canada
Australia
“Spain is the Silicon Valley United Kigdom
of Europe and we must
take advantage” Euro Area
German Federal Association for Information Germany
Technology, Telecommunications and New
Media, BITKOM, 8 de Octubre de 2009 France
SPAIN
Italy
ECONOMY GROWTH IN SPAIN AND THE EU
Belgium
2007 2008 2009 (prev.) 2010 (prev.) 2008
2009
UE-27 2,9 0,8 -4 -0,1 Netherlands 2010
Euro Zone 2,8 0,7 -4 -0,1 2014
Sweden
Spain 3,6 0,9 -3,2 -1
-6 -5 -4 -3 -2 -1 0 1 2 3 4 5
Source: Eurostat, 2009
Economic Growth 2008-2014
Source: FMI - WEO October 2009
1. Strategic location 9

11. A strategic location
Madrid is the best springboard to Leading Latin American companies
Europe, Latin America and the (“multilatinas”) have their European
Mediterranean with a privileged offices in Madrid . Many European
geographical location and strong and some Asian companies also have
personal and cultural links owing to a their offices for Latin America in our
common history . It is indeed an city . They enjoy the best flight
excellent gateway to 1.3 billion connections; they share the same
customers. language and have excellent financial
and business services .
Spanish multinationals, mostly
based in Madrid, are gaining positions Madrid’s Barajas airport is the most
amongst the world leaders in banking, convenient air link between Europe
telecoms, energy, construction and and Latin America: more than 25%
management of infrastructure and of direct flights start or end in Madrid .
utilities in Latin America and Europe . The ports of Algeciras, Valencia
They are also making remarkable and Barcelona, well connected to
inroads in the USA and Asia . Madrid, give easy access to the
Mediterranean region .

12. FLYING TIME FROM MADRID
TO MAIN WORLD CAPITALS
Destinations Fly hours
Lisbon 1:05
Paris 1:50
London 2:00
Brussels 2:10
Amsterdam 2:20
Frankfurt 2:40
Moscow 4:40
Cairo 4:40
New York 8:00
Dubai 8:40
Sao Paulo 10:00
Mexico City 10:10
Buenos Aires 11:40
Beijing 13:00
Los Angeles 13:30
Tokyo 14:00
Source: IATA.
1. Strategic location 11

13. First class infrastructure
Madrid is at the crossroads of Spain’s three high speed rail ports in the world.
transport infrastructures network. No Roads: Spain’s network of express-
other Southern European capital offers ways (15,000 kms and still growing)
such efficient connections to the rest has its center in Madrid.
of Spain, Europe and the world; while Barajas Airport with capacity for 70
meeting the needs of inland transport. million passengers a year, is the second
Railways: Madrid is at the center of largest airport in Europe by capacity;
one of the largest and most modern the fourth in passenger traffic, the
railroad systems in Europe. The High eighth in cargo traffic and the third,
Speed Rail Network is at a very after Paris and London, in traffic
advanced stage of development and recorded. It is directly linked with 34
will soon measure 2,230 km, making it destinations in Spain and 155 around
the longest in the world, connecting the world. Located 13km from the city
Madrid with the great Spanish cities center, Barajas is the closest airport to
(Barcelona, Malaga, Seville, Valencia, the city center among European capitals
Coruña) and European (Paris and and it can be reached fast and
Lisbon). Madrid is shaping up well, comfortably by road or Metro (only 12
along with Tokyo and Paris as one of minutes, 2 €).
Terminal 4 Barajas Airport

14. High Speed Train (AVE)
EUROPEAN CITIES
AIR PASSENGER TRAFFIC 2007
Millions of arriving and departing
passengers.
1 - London 127,7
2 - Paris 85,4
3 - Frankfurt 54,1
4 - Madrid 52, 1
5 - Amsterdam 47,8
6 - Munich 33,9
7 - Rome 32,9
8 - Barcelona 32,8
9 - Milan 23,8
10 - Dublin 23,3
Source. Airports Council International July
2008 .
1. Strategic location 13

15. Logistics platform
Madrid has the largest multimodal logistics platform in Spain, among
the best in Europe, with 24 million km2 . Another 38 million are
planned under a Logistics Infrastructure Development Plan funded
with a budget of 4 billion € .
Noteworthy are the Transport Centers of Getafe, Vallecas and Coslada
(including Puerto Seco, the largest dry port in the EU), the Barajas Air
A Public-Private Partnership with
Freight Centre and Mercamadrid, the largest food market in Europe,
about 100 members including
second in the world . All these are well interconnected and linked to
all the logistics platforms and the
other logistics hubs in Spain, Europe and the world . major operators.
The quality and low cost of infrastructure together with the efficiency The main multimodal logistics
of its companies makes Madrid the perfect logistics base for base in Southern Europe
accessing anywhere in the Iberian Peninsula in just eight hours . About linking to the Atlantic and to
75% of freight and distribution companies, local or foreign owned the mediterranean.
are based in Madrid . They move 60% of low rotation merchandise It promotes the development of
and account for 84% of logistics turnover in Spain . the logistics business and relevant
infrastructure.
Recently recognized by the
General Directorate for SME Policy
with a rating of “Excellent”.

16. Madrid Dry Port
MAIN LOGISTICS CENTRES AROUND MADRID
1 - Coslada Transportation Center
2 - Vicalvaro Transfer Station
3 - Mercamadrid/Madrid Transportation Center
4 - Coslada - S. Fernando de Henares
5 - Abroñigal Container Station
6 - Madrid Dry Port - Coslada
7 - Logistic Storage Center
8 - Barajas Air Freight Center
1. Strategic location 15

17. • The most attractive
Subsección
market in Southern
• Europe
Subsección
• A Subsección
diversified,
service-based
• economy
Subsección
• International
Financial Centre
• Companies choose
Madrid
• Stable and reliable
legal and labor
environment
• Favourable tax
framework
• A favorite destination
for foreign direct
investment
Amanecer en el parque
del Retiro. Palacio de
Cristal
Royal Palace

19. The most attractive market
in Southern Europe
Madrid and its region is home to 6 .4 million people, 13 .7% of Spain’s 46,6
million population, and account for almost 18,7% of its GDP.
It is the third metropolis in Europe after London and Paris with a population
growing faster than other European capitals, thanks both to immigration
and natural growth . Immigrants account for 17,5% of the population .
GDP increased by 1.6% in 2008 . In 2009 it is expected a decrease of 2 .3%
given the context of crisis . However, this decrease is still well below that of
the Eurozone countries .
Per capita GDP (in purchasing power) in Madrid is 69% above Spain’s
average and 76% above the EU-27 average .

20. MAjOR EUROPEAN CITIES
Ranking according to seven economic,
social and infrastructure indicators
1 - London 79,1
2 - Paris 63,8
3 - Frankfurt 62,3
4 - Amsterdam 60,0
5 - Madrid 58,4
6 - Copenhaguen 57,9
7 - Zurich 56,8
8 - Stockholm 56,6
9 - Milan 54,7
10 - Vienna 52,5
Source: MasterCard, Worldwide Centres
of Commerce, 2008
2. Business opportunities 19

21. A diversified, service-based economy
Services account for 83% of the economy and their World leaders in business
expansion is the basis of the city’s growth . They include services established
a very wide range of business and consumer services, in Madrid
both for the local and international markets .
Services in Madrid Accenture, Adecco, American
Express, AT Kearney, AXA, Barclays,
BNP Paribas, CapGemini, CB Richard
Hotels, restaurants and leisure Public Administration
6,5% 5,8% Ellis, Cigna, Citigroup, Deloitte, DHL,
Education and health Ernst &Young, Fedex, Fujitsu, Hay
8,1% Trade and repairs
15,0%
Group, HP, HSBC, IBM, KPMG,
Financial services
12,7% LeasePlan, Manpower, McKinsey,
Personal Services Transport and Mercer, Microsoft, Oracle, Price
0,4% communications
16,5% Waterhouse Coopers, Randstad, SAP,
Business services
16,4% Securitas, SoftwareAG, Boston
Other services
Real estate
3,8% Consulting, TNT, UBS, UPS, Visa,
14,8%
Watson Wyatt…
Source: Observatorio Económico de Madrid

22. International Financial Centre
Madrid ranks fourth among financial centres in Europe having
developed rapidly in the last few years . Insurance companies,
Madrid International Financial Centre is a
banks, fund managers, venture capital and private equity firms as
Public - Private Partnership that promotes
the city’s financial brand. well as lawyers and consultants, local and foreign, are established
in the capital .
It also trains human resources and develops
new technology platforms. Major Spanish banks have gained a good international reputation .
They are recognized as well prepared to face the international
financial difficulties .
A strong local market for fixed income and securities has been
developed . The Spanish Stock Exchange lists the 35 large firms that
make up its IBEX index and almost 2,000 stocks and securities, with
a market capitalization and trading volume in excess of one trillion
€, surpassing the Spanish GDP .
It is the fourth largest Stock Exchange in Europe and seventh
in the world . It is highly international as foreign operators account
for 60% of all transactions . 33 large Latin American companies are
listed in the Spanish Stock Exchange in Euros . (FT LATIBEX)
2. Business opportunities 21

23. Companies choose Madrid
The largest business hub in Spain is in Madrid: one out of every
five companies is present here . The capital is home to 72% of Endesa headquarters in madrid
the 2,000 principal Spanish companies (as selected by Dun &
Bradstreet) .
EUROPEAN CITIES IN THE WORLD RANKING
Of the 35 companies in the IBEX Stock Exchange Index, 24 have
their head offices in Madrid . Nine of the twelve Spanish companies 1.- London 6.- Vienna
included in the 2009 Fortune 500 have headquarters in the city
while the rest have important business bases here . According to 2.- Paris 7.- Moscow
Forbes 2009, 33 of the 2,000 largest companies in the world are
3.- Brussels 8.- Frankfurt
Spanish and 19 have their head office in the capital .
4.- Madrid 9.- Amsterdam
The vibrant economy and the business friendly climate extend
to small and medium size companies as well: 20.110 companies 5.- Berlin 10.- Stockholm
were created in 2008; 19,6% of the total in Spain . Source: Global Cities Index 2008, AT Kearney, Foreign
Policy and the Chicago Council on Global Affairs

24. “Major Spanish
companies have their
headquarters in Madrid”
Telefonica headquarters in District C (ICT cluster)
2. Business opportunities 23

25. Stable and reliable legal, social
and labor environment
The legal system is modern and stable, consistent with EU rules . It guarantees
the legal security of companies and investors and facilitates business .
The National Plan for the Streamlining of Business Procedures eases and reduces
compliance costs . Most tax, customs and administrative forms may be submitted
on line .
Cohesion and harmony characterize the social atmosphere . “New Madrileños”
(from around the world) are warmly welcomed . Their contribution to the
economy of the city is well appreciated .
Labor conflicts are rare thanks to negotiation procedures and agreements
reached by businesses and unions on pay and other issues .
Public institutions as well as businesses are committed to their social and
environmental corporate responsibilities . They back initiatives such as the
United Nations Global Compact .

26. Favorable tax framework
The tax burden in Spain is one of the lightest in the OECD, with a total fiscal charge
of 33% of GDP in 2008, well below the average for the EU or the OECD .
Tax regulations facilitate foreign investment with effective rates bellow
the average in Europe .
• The corporate tax rate has been lowered to 30% . A reduced
rate of 25% applies to small and medium sized businesses .
• Personal income tax rates have also been cut to a maximum
of 43% .
• Capital gains are taxed at 18%
• Favorable treatment is accorded to foreign executives
working in Spain .
Generous tax deductions for R&D expenditure, special loans and public
“risk capital” are available for projects with high technological content .
Reductions in social security levies can be granted for hiring on permanent
contract and for training .
2. Business opportunities 25

27. A favorite destination for foreign direct investment
According to UNCTAD, Spain has been the capital accounts for over 25% of
the 7th leading destination for Foreign Spanish total . Investors from United
Direct Investment in the world and Kingdom, Germany, France, Netherlands,
5th in Europe with a total cumulative Luxembourg, Switzerland and the United
stock of 634,788 million $ as of 2008 or States, outside Europe, head the list .
41,6% of GDP . Thanks to some large The favorite areas for foreign investment
transactions (and despite the global in 2008: Were wholesale trade distribution
slowdown) the year 2008 was particularly (due to the buyout of Altadis by Imperial
good, more than doubling over 2007, up Tobacco); Production and Distribution of
to 65 .539 million $ . That brings it from Electricity, Gas and Water; Real Estate
2 .9% to 3 .8% of the world flows . promotion activities; Insurance and
More than 11 .500 companies have made Retirement Savings Plans; Financial
Spain their home with excellent operational Intermediation; Banking and Insurance;
and financial results . and Services .
Madrid has received or channeled more About 14% of employment is generated
than 82,7% of Spain´s total FDI, as many directly by companies with foreign
firms have their headquartered in the investment, making Madrid the most
capital . In terms of location of fixed assets, international city and region in Spain .

28. “Madrid is the preferred location for foreign investors in Spain”
2. Business opportunities 27

29. • Well educated
and motivated
human capital
• Leading science
and technology
• State-of-the-art
ICT and renewable
energies
• Life sciences cluster
• Available industrial
and commercial
space.
Amanecer en el parque
del Retiro. Palacio de
Cristal

31. Well educated and motivated
human capital
Over 300,000 students are enrolled in the 16 public and private universities that
graduate 40 .000 students a year, making Madrid one of the main higher education
capitals of Europe . Internationally prestigious business schools such as Instituto de
Empresa, ESADE and IESE provide pools of managerial talent .
The capital is an open-minded city that is home to Spaniards from all regions of the country
and to citizens from 172 nationalities that live and work here . More than 17,49% of its
inhabitants were born outside Spain . This
amounts to a very wide availability of
employees of all languages and professions . Labour costs in major capitals of the world.
New York = 100
Madrid is an ideal place for creativity: its
population is young and lively, well
educated, with a dynamic and enthusiastic
119,8
98,7
100
attitude towards work and life . According
93,5
92,2
83,2
73,4
73,9
76,8
74,9
74,1
83
72,4
70,2
to the OECD, 29% of the population aged
61,5
62,9
71
71
60,8
48,8
46
24 to 65 has received higher education .
30,9
All this at very competitive labor costs .
Moscow
Athens
Lisbon
Milan
Barcelona
Madrid
Paris
Amsterdam
Stockholm
Berlin
London
Vienna
Sydney
Brussels
Frankfurt
Tokyo
Helsinki
Los Angeles
Copenhagen
Dublin
New York
Zurich
Source: Price and Earnings.
2009 Edition. UBS.

32. Leading science and technology
Universities, public institutions and Headquarters for 47 of the 126
businesses in Spain are increasingly centers run by the Spanish National
committed to science and tech- Research Council (CSIC), the largest
nological innovation, paving the way public scientific research agency, are
for an economic model based on also in he city .
knowledge and competitiveness .
Madrid companies are leaders in
Madrid leads in scientific research the use of new technologies in all
and technological innovation . 24 .8% industries . 280 .000 people work in
of Spain’s researchers work and live the most technologically intensive
in Madrid and its suburbs . sectors . 49,973 of them work in
R&D . At home, 63% of households
14 .000 students graduate from
are connected to Internet and
Madrid universities each year in
broadband coverage is universal .
different areas of science and
technology .
3. High quality resources 31

33. State-of-the-art ICT and
renewable energies
Major global telecommunications firms are in Madrid . Telefónica manages its global
investments from its new headquarters in the communications cluster (“District C”) .
European operators Vodafone, BT, T-Systems, Orange and Telia-Sonera are also located
in our city . Equipment providers like Alcatel-Lucent, Motorola, Nokia-Siemens,
Huawei or Ericsson are also in the capital .
Large manufacturers of software, hardware and providers of computer services
(Microsoft, Oracle, Sun Microsystems, CA, SAP, IBM, Indra, Intel, Dell and Cisco) and
many small and medium sized innovative businesses are also established in Madrid .
Madrid is the headquarters for the principal energy companies: Endesa, Iberdrola,
Unión Fenosa and Repsol, all well-known for their international presence . Along with
their conventional business, these firms also have a keen interest in developing various
renewable energy sources .
Leaders in the development of renewable energies (Gamesa, Iberdrola Renovables,
BP Solar, Acciona or Abengoa), have their offices in Madrid . They play a major role in
wind, biomass and solar power across the world .

34. Life sciences cluster
Madrid has the largest biotech- Center as well as with Spanish and
nology cluster in Spain and is home international companies .
to the main universities and research
Many of the main Spanish and
centers, technology transfer centers
international pharmaceutical firms
and science and technology parks .
are also in Madrid: Abbott, Bristol
32% of the biotech firms in Spain Myers Squibb, Lilly, Merck, MSD,
are located in Madrid . Among Roche, GSK, Pfizer, Schering Plough,
these are the Spanish leaders in the Sanofi and Wyeth .
sector: Pharmamar/Zeltia, Celerix/
The Astrobiology Center of Madrid
Genetrix and Biotools and well-
collaborates with NASA on the Origin
known international firms like Merck-
of Life on Mars Program .
Serono, Genzyme and Monsanto .
Madrid is also home to the best
Clinical trials and ground breaking
known firms, universities and research
research takes place in Madrid
centers (IMDEA) in the science of
hospitals in cooperation with public
materials and nanotechnology
institutes such as the National
with applications in biotechnology,
Cardiovascular Research Center and
chemical industry, metallurgy, etc .
the National Oncology Research
3. High quality resources 33

35. Available industrial
and commercial space.
Madrid has a wide and diversified range of real estate for purchase
or rental . In spite of recent economic and urban growth, office
prices have remained at a competitive level compared with London,
Paris and other European capitals .
The City of Madrid
also offers a wide
variety of industrial “Premium” offices rent in the world
parks offering a total (/m2/year)
of 18 million square
meters with more
1.600
industrial space set 1.400
aside for future 1.200
1.000
development . 800
600
400
200
0
London W E
Tokyo
Moscow
Paris
Mumbai
London City
Hong Kong
New York
Midtown
Milan
Dublin
Frankfurt
Rome
Madrid
Amsterdam
Brussels
Source:
Global Offices Rents (Nov. 2009) CB Richard Ellis

36. There are 4 .5 million square meters available and more than 10 million earmarked for industrial parks
and technology clusters in the city and region:
• Leganés Science and Business Park.
• Getafe Science and Business Park.
• Tres Cantos Technology Park.
• The Cantoblanco Science Park, supported by the main universities includes important
research centers and an incubator for spin-offs .
• Alcalá de Henares Science and Technology Park.
• Móstoles Technology Park.
• Universidad Politécnica de Madrid Science and Technology Park
with its three campuses .
• The future Technology and Science Park of Madrid in Villaverde.
3. High quality resources 35

37. • A welcoming,
cosmopolitan city
• Recreation, sports,
entertainment
• Excellent urban
transport
• World class tourism
and culture
• A meeting point
for trade fairs
and congresses
Amanecer en el parque
del Retiro. Palacio de
Cristal

39. A welcoming, cosmopolitan city
No one is a “stranger” in Madrid, a most advanced in the world . It
city open to all cultures where 6 .3 also offers education in several
million people of 172 nationalities languages . Besides the 43 private
live peacefully together . It is the international schools that teach in
city with the largest number of 12 different languages, there are
multilingual people and indeed the about 150 publicly-funded schools
most cosmopolitan in Spain . and numerous private centers
offering bilingual education .
Testimonials from expats and surveys
(Harris Interactive for the Financial Madrid’s diverse gastronomy
Times or the British e-magazine unites and fuses the best of
uSwitch .com) confirm an excellent national, international, traditional
quality of life, with good oppor- and innovative cooking: more
tunities for balancing professional than 15 .000 restaurants, bars and
and private life . cafeterias cater to all tastes and
budgets .
Madrid has a quality public and
private Health System among the

40. “For Europeans, Spain is
the preferred country to live
and work in”
(Financial Times / Harris Poll 2007)
“Spain leads the index
of quality of life in Europe”
(British e-magazine uSwitch.com, July 2008)
4. Unique quality of life 39

41. Bullfighting ring Las Ventas. Semifinals Davis Cup 2008 Spain-U.S.A.
High speed railway Atocha station Concert at the Parlament building

42. Recreation, sports, entertainment
Madrid has extensive green areas Sports events are internationally
for leisure and recreation (5 .300 top notch . The Real Madrid soccer
Hectares - 9% of the total urban team, declared best Football Club
area) . It has almost 280 .000 trees in of the 20th Century, is a globally
streets and squares; more than a recognized brand .
Golf at Club de Campo million if those in parks are included .
Despite failing to rise as the city
The city and its region offer a huge hosting the Olympic Games in 2016,
variety of sporting facilities (soccer, most sporting facilities already begun
golf, tennis, basketball, track-and- will be completed .
field, swimming, skiing, etc .) .
Santiago Bernabeu stadium. Real Madrid Football Club
4. Unique quality of life 41

43. Excellent urban transport
Subway
Madrid has an excellent subway system under permanent development and
improvement . It is the 3rd longest underground network in the world with 283
kms of tracks, 15 lines and 293 stations .
Commuter rail Sol Metro station
The suburban train network is essential for the 1 .5 million commuters coming
to the city from the region . It spans 360 kms and has 12 lines . Another 115
kms of new lines are planned in the Madrid Commuter Railway Infrastructure
Plan for 2009-2015 .
Buses
Madrid has a large network of public busses (3,690 kms, 2 .010 vehicles, more
than 200 routes and 1 .3 million passengers per year) . 88% of them are adapted
for physically disabled persons and many run on non-contaminating fuel .
Bus running on natural gas

44. By-Pass M-30 tunnel Metro station
Roads
The new rapid urban routes, radial roadways, distribution rings, freeways and
tollways in the city and the region have expanded recently in another 190
kms, reaching a total of 950 kms of high capacity roads . These are important
factors in improving surface traffic mobility and help to alleviate the traffic
problems of a big city . An extensive system of tunnels has recently taken much
of the M-30 ring road underground, resulting not only in the recovery of urban
space but also of green areas .
Calle 30
4. Unique quality of life 43

45. World class tourism and culture
60 million tourists a year come to Spain, the second leading tourist
destination in the world. Madrid is its main attraction, with more than 14
million visitors .
Spain has the second most UNESCO • Within 100 kms . of Madrid, there
“World Heritage Sites” in the world . In are five “World Heritage Sites”:
Madrid you can find much of the best Alcalá de Henares, Aranjuez, Ávila, Puerta de América Hotel
of this cultural and artistic heritage: Segovia and Toledo .
• 600 buildings classified as cultural Cultural and artistic life is very
Hotels offer accommodation for up
heritage . intense, with a top-level and varied
to 74,000 people mainly in the one
program in all arts, music and
• 350 museums and galleries hundred and ten 4-star and the twenty
theatre . New innovative centers
including El Prado, the Reina Sofía three 5- star hotels . In addition to the
such as the Matadero now add to
Museum of Modern Art and the more luxurious and exclusive hotels,
the Prado - Recoletos cultural and
Thyssen-Bornemisza, as well as there is an abundance of excellent
museums axis .
ARCO, the modern art fair . reasonably priced hotels .
More information in www.esmadrid.com
LA NOCHE
EN BLANCO

46. “Guernica” by Pablo Picasso. Reina Sofía Museum of Modern Art “Las Meninas” by Diego Velázquez. Prado Museum
Changing the Guard at Royal Palace
4. Unique quality of life 45

47. A meeting point for trade
fairs and congresses
Madrid is also a favorite destination Future Madrid International Convention Center
for business tourism . It hosts 4 .000
meetings, conventions, incentive
trips, trade fairs and other events
which attract more than 700 .000
visitors each year .
In addition to the Convention and
Exhibition Center in the center of
the city, the Palacio Municipal de
Congresos (Municipal Congress
Center) at Campo de las Naciones
and the Madrid Arena; a new
70 .000 m2 International Conven-
tion Center with three auditoriums
and capacity for 5 .000 people is
being planned .

48. IFEMA, Feria de Madrid (Madrid Trade
Fair) is the most important trade fair
complex in southern Europe . Its resources
include a Convention Center, 12 pavilions
and 1 .32 million square meters of exhibition
space . It hosts 80 trade fairs a year, that
attract 42 .000 exhibitors and 4 .5 million
visitors, 40% of them professionals .
FITUR Madrid. International Tourism Trade Fair
4. Unique quality of life 47

49. • The City Council
promotes economic
development
• madridEmprende,
Investors Support
Amanecer en el parque
del Retiro. Palacio de
Cristal

51. The City Council promotes economic development
The City Council of Madrid actively • Promotion of science and knowl- • Significant investment in urban
promotes economic development edge as the basis of competitive- infrastructure to improve mass
with strategies and policies based on: ness transport
• Co-operation between all socio- • Territorial rebalancing to ensure • International positioning among
economic agents, thus providing social cohesion among metro- leading cities as a destination for
the groundwork for a social climate politan districts business and talent
that favors business initiatives

52. madridEmprende,
Investors Support
madridEmprende is the Economic Development Agency
of the City Council of Madrid
It fosters the competitiveness of small to midsize business and supports
innovation and entrepreneurship, offering training and coaching services .
www.investinginmadrid.com
It also develops and improves business infrastructures such as industrial
www.madridinvestorsupport.com parks and Business Incubators .
invest@munimadrid.es
It attracts foreign investors and helps their businesses to grow through
an Investor Support Office that provides:
• Advice and information about setting up a business in Madrid,
including legal and economic issues and personal and family matters .
• Information on the availability of commercial and industrial space .
• Assistance with administrative procedures to facilitate the starting
of businesses .
• Courtesy Temporary Office for investors about to set up in Madrid
madridEmprende is your leaning post to invest in Madrid.
5. ¡MADRID! Supports business 51

53. Department for Economy and Editing, Content and Design
Employment City of Madrid
Javaland
Miguel Ángel Villanueva González (www.javaland.org)
City Councillor for Economy and Employment m .i . comunicación
Juan del Álamo Jiménez (www.micomunicacion.com)
Coordinator for Employment and Business Development
Iñaki Ortega Cachón Acknowledgements for the use of photographs
General Manager madridEmprende
Jorge E . San Roman (Puerta de Alcalá on cover) · Matadero Madrid ·
Juan Antonio Peláez Bohigas
Empresa Municipal Promoción Madrid · Juliana Bambozzi · Mikel
Director for Internationalization madridEmprende
Ortega (AVE, page 13) · Madrid Plataforma Logística (MPL) · Imatik
(page 22) · Bolsa de Madrid· Endesa · ACXT-IDOM · Juan Carlos
madridEmprende team Rodríguez (page 37) · Metro de Madrid · Madrid Calle 30 · Hotel Puerta
Almudena Morales González-Quijano de América · Alejandro Tuñón (Copa Davis , page 40) · Jose Javier
Jesús Orejas Valdés Martin Espartosa (m-30 by-pass tunnel, page 43) · Joao Carvalho
Emilio Martínez Gavira (Plaza Mayor, page 45) · Teatro Real · Javier del Real (Nancy Herrera
Raquel Jiménez Jiménez and Plácido Domingo, page 45) · Madrid Espacios y Congresos · IFEMA

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