Linkedin job search fundamentals part 2

©2013 LinkedIn Corporation. All Rights Reserved.
LinkedIn Job Search Fundamentals, Part 2

©2013 LinkedIn Corporation. All Rights Reserved.
Meet Lindsey

©2013 LinkedIn Corporation. All Rights Reserved. 3
Agenda
1.  Be Smart: Implement the “no-brainers”
2.  Be Found: Think like a recruiter
3.  Be Top-of-Mind: Increase your visibility
4.  Be an Insider: Make the most of your connections
5.  Be Savvy: Overcome specific challenges

Ask a question: webinars@linkedin.com
http://learn.linkedin.com/jobseeker

1. Be Smart

Implement the “no-brainers”
1.  Complete your profile
2.  Upload your existing contacts
3.  Sign up for daily job emails

2. Be Found

Profile Improvement Strategy
1.  Search postings to determine keywords
2.  Search role models’ profiles for ideas

“Make sure you incorporate a lot of
keywords for the kind of job you’re
looking for. As a recruiter, I run
searches through LinkedIn and I look for
the key requirements of [each available]
job. I look for very specific skills, so
have these in your profile.”
Cyndi Klein, Technical Recruiter, Rackspace
1. Search postings to determine keywords

Determine keywords
Lance Wendl
Jessie Wright
Jim Gulf
Seth Clarke
Ken Smith

Determine keywords
From Kyle Smith – Question…

Determine keywords

Find more job postings to search for keywords

Develop a strong, keyword-aware headline

Don’t say unemployed
✗
Unemployed
Greater New York City Area Financial Services

Announce your availability and goal…
Technical Product Manager with 10+ Years
Experience Seeking New Opportunity
Greater New York City Area Information Technology and Services
✓

Sell yourself more subtly…
Technical Product Manager with 10+ Years
Experience in Corporate and Start-Ups
✓

If you have two interests…
Highly Motivated Technical Product Manager /
Technology Salesperson
✓

2. Search role models’ profiles for ideas
Lance Wendil
Jess Wright
Jim Gulf
Seth Clarke
Ken Snill
Jon Hardy
Sally Reidmer

Role models provide ideas for…
§  Strong profile headlines
§  Summary Statement wording
§  Employers to research
§  LinkedIn Groups to join
§  Connections and other role models

Success Story

Be consistent across social media

Write a keyword-rich Summary Statement

Add keywords to Skills & Expertise section

Join groups to support your personal brand

Job Seeker Premium

3. Be Top-of-Mind

70%of jobs are found through networking

Your Friends’ Friends
Your Friends
Your Friends’ Friends’ Friends

Visibility Strategy
1.  Show up on people’s Home screens with status updates
2.  Do “small goods”
3.  Turn LinkedIn Group participation into one-on-one networking
relationships

1. Show up: frequently update your status

Success Story

2. Do “small goods”

3. Turn LinkedIn Groups into one-on-one networking
relationships
Sam Welling
Sam Welling
Jenny Sanders
Rachel Christen

Reply privately in discussions
Richard Matt

Reply privately in discussions
Richard Matt
Michelle K.
RE: Bouncing Back from Job Loss
Michelle,
Thanks for posting such an interesting article. I’m in a similar situation. I
noticed in your LinkedIn profile that we both have a background in
small business accounting. Perhaps we can help each other in the job
hunt. May I send you a connection request and keep in touch?

4. Be an Insider

“If I were looking for my next
opportunity, I would spend 75-85% of
my time identifying contacts in my
professional network who work for
companies that have the right cultural
reputation and that would allow me to
be challenged, impactful and
professionally happy.”
Zachary Simon, Director, Global Executive Talent Acquisition, Eaton Corporation

Tap your connections
1.  Target companies where you have connections, even if no job is
immediately available
2.  Determine specific target position(s), and request introductions to
recruiters and others
3.  Apply for the jobs
4.  Follow up with hiring managers/recruiters

Step 1: Create a list of target companies

Reach out to a connection
…exploring new opportunities. I've been following the excellent work you're doing at IBM -- I loved the
recent Watson news -- and would be interested to learn more about your experience at the company.
Would you be open to a brief phone chat sometime soon? I'd really appreciate your time and insight.
Thanks and all the best,
Lindsey
Working at IBM
Greg Roulette

“Keep in mind the mentality of
recruiters. Their number one priority is
filling the open positions that are
currently on their desks, not helping
find people their next opportunity.”
Zachary Simon, Director, Global Executive Talent Acquisition, Eaton Corporation

Step 2: Determine specific position(s) to target

Determine specific position(s) to target

Find insiders
Zoe Childs
Rebecca Fox
Richard Halleny

Request introductions
Barbara,
I’m very excited about a technical product manager position available at
Zoe’s company, and I saw that you are connected to her. As you know, I am
passionate about my work and eager to contribute to a strong team. I know
that Zoe is not a recruiter, but I am hoping she might be willing to provide
some insight into the company, particularly their great work in mobile. Would
you be willing to introduce me? Thank you for considering my request, and
please let me know if there’s anything I can do to support you.
Referral to Zoe at Adobe
Barbara Salinas
Barbara Salinas
Lindsey Pollak
Career & Workplace Expert /
LinkedIn Ambassador
Tell Barbara Salinas why you want to get introduced
(may get forwarded to Zoe Childs)
Zoe Childs
HR at Adobe

Step 3: Apply for the job(s)!

Step 4: Follow up
Richard Halleny

Step 4: Follow up
Richard: Richard is
Richard’s
Richard,
I recently applied for the technical product manager position you
posted here on LinkedIn (#12345) and I wanted to express my
excitement about the possibility of joining the Adobe team. I have
10 years experience in the field with a special expertise in leading
cross-functional teams. I’m also a longtime fan of your CS products
and would be honored to work on the team developing new CS
features.
Thank you for considering my application. Please let me know if I
can share any additional information or qualifications.

“The worst thing is when you can tell
someone is sending mass emails.
Customize your approach to each
position or person. We don’t want
someone who just wants to get a job
anywhere. We want someone who is
passionate about working here.
Make us feel special!”
Cyndi Klein, Technical Recruiter, Rackspace

The InMail Guarantee

5. Be Savvy

“I don’t want my current employer to
know I’m job hunting.”
Challenge #1

1. Change your contact settings

2. Alter your badge settings

3. Hide your activity broadcasts

“I’ve been unemployed for an
extended period of time.”
Challenge #2

“The biggest thing to do is to have a
credible, honest rationale for the gap in
your resume. Don’t try to hide it. Don’t
try to falsify what you’ve done. The
second thing is to be able to talk about
what you did during that time, whether
it’s paid or unpaid work.”
Debbie Biondolillo, former VP of HR, Apple

Explaining long-term unemployment

Explaining other gaps

Highlight volunteer work

Success Story

“I am trying to change careers.”
Challenge #3

1. Explain your career change in your headline
Experienced College Instructor Seeking Role in
Corporate Training
Greater New York City Area Professional Training & Coaching

2. Explain your career change in your summary

3. Participate in new LinkedIn Groups

4. Engage your network
Juan Gutierreze
Lindsey Pollak<lindseypollak.com>
Juan,
You’ve always been so supportive of me, so I wanted to reach out and let you know that
I’m making a career change. I’m in the midst of transitioning from my role as a college
instructor into the world of corporate training. I’m really excited to make the move!
Would you have some time in the next few weeks for a brief phone chat so I can seek your
advice on the transition? I’d really value your perspective.
Thank you,
Seeking your advice on my next career move

Success Story

Summary
1.  Be Smart: Implement the “no-brainers”
2.  Be Found: Think like a recruiter
3.  Be Top-of-Mind: Increase your visibility
4.  Be an Insider: Make the most of your connections
5.  Be Savvy: Overcome specific challenges

Questions

Visit our Resources website
http://premium.linkedin.com/jobseeker/resources.html

Linkedin job search fundamentals part 2

Linkedin job search fundamentals part 2

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Linkedin job search fundamentals part 2