The Impact and Role of Cybermediaries in Retailing:Implications For Global Competition.

1. The Impact and Role of Cybermediaries in Retailing:Implications For Global Competition. Presented By : Supervised By: Research Coordinator: MadhuryKhatun Daniel Vidal SubhashAppanna Batch: MBA 100 AIS ST HELENS Auckland, New Zealand Date: July 7, 2011

3. Ecommerce

4. Channel Intermediaries:

5. Retailers:

6. Traditional Intermediaries( Brick and Mortars)

7. Online Intermediaries (Cybermediaries: Click and Click )

8. Ecommerce adopted firms ( Brick and Click)

10. To understand the affects of E-commerce and traditional intermediaries in presence of Cybermediaries in on value chain in global retail business

11. To analyze and understand the opportunities and threats of organizations in retail business in presence Cybermediaries in their value chain

12. To understand and analyze the threats and opportunities of internal and external stakeholders

15. Cybermediaries force industry restructuring and the need to articulate hypotheses for the future of intermediation in the competitive market place using this framework. How is this perceived in practice?

17. What will be the cost to a company for intermediation, disintermediation, and re-intermediation through an "IDR framework?”

18. What are the threats and opportunities for Global Retail Business in the presence of Cybermediaries and traditional intermediaries and E-commerce?

19. What are the ethical issues for global retail business in the presence of Cybermediaries, traditional intermediaries and E-commerce?

21. Retail sector includes all the shops (online and off line Intermediaries) that sell goods and services to the final consumers who buy them for personal use and not for business use. Retailing is the last stage in the distribution process.

22. Examples retail products:

23. Ranging from cars to apparel, meal at restaurants, airline tickets, digital products (books, magazine, newspapers, software, Movie, education etc) and theatre tickets (Berman & Evans, 2004).

24. Products sell well in online are travel tickets, computer hardware and software, consumers electronics, office supplies, sport and fitness goods, books and music including digital products, toys, health and beauty, entertainment, apparel and clothing, jewellery, cars, services ( Turban et al p- 96).

25. The retailers are sales intermediaries or sellers those operate between manufacturers and consumers .Manufacturers, Online/OfflineRetailers Manufacturers Intermediaries Consumers

27. The most significant areas of growth are expected to be Brazil, Russia, India and China.

28. Growing at faster rate than offline segments 14.5% in 2009 reach to 348.6 billion USD (IMAP, 2010)

29. Primary beneficiaries (Laudon &Traver, 2010):

30. Established offline retailers with online presence (e.g., Staples, Wal-Mart)

31. First mover dot-com companies (e.g., Amazon, eBay, )

32. U.S. retail market accounts for over $9.7 trillion (70%) of total GDP (Laudon &Traver, 2010)

33. Personal consumption:

34. 60% services

35. 29% nondurable goods

36. 11% durable goods

38. THE GLOBAL RETAIL SECTOR TODAY Traditional vs. Online global retail growth New Development in Ecommerce Solutions Globalization Social networking Multiple device Multiple business Rich content model Optimization Personalization Product Multiple channels discovery Data mining Multichannel Retail Strategy now a days: E-commerce Solutions Catalogue Store Online Mobile Source: (IMAP, 2010)

39. THE ONLINE RETAIL SECTOR TODAY Source: Laudon &Traver, 2010, P- 9-11

41. The brand’s business grew by 288 per cent last year leading to a three-fold increase in staff numbers.

42. Online retail growth will result in net-employment gain to the Australian economy, even if there are some job losses in bricks-and-mortar retail.”

43. Sales of Off lines retailers expected to grow 2.3 % in 2010-2011

44. Exceeding $650 million ( 2.1%) online retail spend by 2015-16

45. Australia flat traditional retail market

46. Online group buying and daily discount sector has grown to be worth $377 million in 2010-11.

47. Sites such as Cudo, Spreets, Ozsale, Catch of the Day and Stardeals accounts for 1.8 per cent of Australia’s online retail spend of $21.3 billion.

48. Daily deal websites have shown a 1000 per cent growth in visit in the past 12 monthsSource: retailbiz.co.au, 2011

49. UK ONLINE RETAIL SECTOR GROWTH In March 2011, UK online spending is a total of £5.1 billion, 14% more than March 2010. Health and beauty sector (which includes perfume and make up) rocketing up 20% from February, and 32% year-on-year The travel sector down to 15% on February from 2% compared with March 2010 ( due to economic downturn). The Index reveals an encouraging performance for the e-retail market during these tough economic conditions, high street suffering its worst drop in sales for 15 years during the same period. Source: (Netimperative, 2011)

50. PORTER’S FIVE FORCES MODEL IN RETAIL INDUSTRY ANALYSIS Competitions: There is High among intermediaries, producers, and e-commerce adopted firms Threat of new entrants: High due to presence of Cybermediary, lowering cost of startup and small business. Buyer’s power: High due to Cybermediary , consumers can compare price Threat of Substitute Products: High as too many start up and small firms are using Cybermediaries , for example , GroupOn, eBay, Amazon for sell their products. Supplier power : Low because of Cybermediary ( Alibaba.com B2B) Source: (Turban & Volonino, 2010) B2C B2B B2C B2C Threat of new entrants (High) Supplier Power (Low) Buyer’s power (High) Rivalry Among competitors (High) Threat of substitutes (High)

52. 42% research online and purchase the products online

53. 34% research online and then purchased the product at the store.

54. 21% research online, research at the store and then purchase later online

55. 12% research at the store first and then purchase the product online

56. 7% purchase the product at the store and research the product later online( Amazon web services, 2010).

57. Why more people don’t shop online?

58. Uneasy about online card use (44%)

59. Concerns about privacy of data (42%)

60. Shipping charges (37%)

61. No need to purchase online (33%)

62. Prefer to touch and feel products before purchase (32%)

63. Returning a product too difficult (27%)

64. Not seen anything online interested in buying (21% ) Source: (Laudon &Traver, 2009)

67. Increase in global online population promotes online retail spending

68. More affected traditional Intermediaries

69. Online shopping threatens 88k jobs next five years , Australian traditional retail sector claims

70. Start up Business or small business from low labour cost countries more benefited using Cybermediaries

71. Cybermediaries are more benefited due to economic downturn

72. Job loses due to intermediation, disintermediation and re-intermediation process from traditional retail shops

73. Government loses personal income tax revenue plus sell tax

75. eBay (2011). The eBay Marketplace: Shopping.com. Retrieved June 28, 2011 fromhttp://pages.ebay.com/aboutebay/thecompany/companyoverview.html

76. Gregor, K. ( 2011). The New Zealand Herald :Retailer's rough patch costs jobs. Retrieved June 27, 2011 from http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&o bjectid=10732476

77. IMAP ( 2010).Retail Industry Global Report 2010: Change in consumer preference fuels online retail: Retrieved June 30, 2011 from http://www.imap.com/imap/media/resources/IMAPRetailReport8_23CB9AA9C6EBB.pdf

78. Internet World Statistics (2011). World Internet usage statistics. Retrieved July 1, 2011 fromhttp://www.internetworldstats.com/stats.htm

79. Netimperative (2011). UK online retail sector enjoys ‘strongest growth in 3 Years. Retrieved June 22, 2011 from http://www.digitalstrategyconsulting.com/netimperative/news/2011/04/uk_online_retail_s ector_enjoys.php

80. Parker, P.( 2011). Google: Mobile Growth Occurring Faster Than Expected. Retrieved June 28, 2011, from http://searchengineland.com/google-mobile-growth-occurring-faster- than-expected-66330

81. Turban et al (2008).Electronic Commerce 2008: A Managerial Perspective. New Jersey, USA: Pearson.

82. retailbiz.co.au (2011).Latest news. Retrieved June 28, 2011 from http://www.linkedin.com/news?viewArticle=&articleID=606172286&gid