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Chapter 11 Managerial Decisions in Competitive Markets
Perfect Competition ,[object Object],[object Object],[object Object],[object Object],11-
Demand for a Competitive  Price-Taker ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11-
Demand for a Competitive  Price-Taking Firm  (Figure 11.2) 11- Quantity Price (dollars) Quantity Price (dollars) Panel A – Market Panel B – Demand curve facing    a price-taker 0 0 D S P 0 Q 0 P 0 D = MR
Profit-Maximization in the  Short Run ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11- Profit  =
Profit Margin (or Average Profit) ,[object Object],11-
Short-Run Output Decision ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11-
Profit Maximization: P = $36   (Figure 11.3) 11- Total cost = $19 x 600  = $11,400 Total revenue =$36 x 600    = $21,600 Profit = $21,600 - $11,400  = $10,200
Short-Run Loss Minimization:  P = $10.50   (Figure 11.5) 11- Total revenue = $10.50 x 300    = $3,150 Profit = $3,150 - $5,100  = -$1,950 Total cost = $17 x 300   = $5,100
Irrelevance of Fixed Costs ,[object Object],[object Object],[object Object],11-
[object Object],[object Object],[object Object],[object Object],[object Object],Summary of Short-Run Output Decision 11- •
Short-Run Supply Curves ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11-
Short-Run Firm & Industry Supply  (Figure 11.6) 11-
Long-Run Profit-Maximizing Equilibrium  (Figure 11.7) 11- Profit = ($17 - $12) x 240  = $1,200
Long-Run Competitive Equilibrium ,[object Object],[object Object],[object Object],11-
Long-Run Competitive Equilibrium  (Figure 11.8) 11-
Long-Run Industry Supply ,[object Object],[object Object],[object Object],11-
Long-Run Industry Supply ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],11-
Long-Run Industry Supply for a Constant Cost Industry  (Figure 11.9) 11-
Long-Run Industry Supply for an Increasing Cost Industry   (Figure 11.10) 11- Firm’s output
Profit-Maximizing Input Usage ,[object Object],11-
Profit-Maximizing Input Usage ,[object Object],[object Object],11- ,[object Object],[object Object],[object Object]
Profit-Maximizing Input Usage ,[object Object],[object Object],11- ,[object Object],[object Object]
Profit-Maximizing Labor Usage  (Figure 11.12) 11-

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Chapter11 fi 2010