Weitere ähnliche Inhalte Ähnlich wie Online Fundraising Demystified (20) Kürzlich hochgeladen (20) Online Fundraising Demystified11. In 2009, $11.68 was raised online per email address. How much did you raise per mailing address? 36. Understanding Design Can a stranger know what you’re about and why they should care within 2 seconds of opening your homepage? 72. Subject Line Should: entice, pique interest, not reveal too much, result in getting the email opened. 81. What I’ve Learned… A good picture is better than a paragraph. An action verb is necessary. Put the most important item first. 85. Online Signups Is the sign-up form “above the fold”? Is there a clear promise about privacy and frequency? 111. Stats 9 of 10 non-profits have a Facebook page. 124. Google Alerts Email updates of the latest relevant Google results based on your choice of query or topic. www.google.com/alerts 129. Dept Ownership 1 in 10 now have executive mgmt forcing cross-department collaboration. 154. Sources 2010 Convio Benchmark Report 2010 Blackbaud Online Benchmark Study 2011 NTEN eNonprofit Benchmarks Study 3rd Annual Nonprofit Social Network Benchmark Report, NTEN 2011 Network for Good Online Fundraiser’s Checklist 2.0 Chronicle of Philanthropy Online Fund-Raising Data