This is Gillian Muessig's (SEOMOM and CEO of SEOMOZ) second presentation from her DCU LINK Techspectations seminar at Dublin City University supported by DCU Business School. It discusses online community development and lead generation.

1. Community Development
and Lead Gen

2. Social Signals Are
Increasingly Important
Page A Page B
646 links from 36 root domains 1 link from 1 root domain
2 tweets 522 tweets
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http://www.seomoz.org/blog/how-do-tweets-influence-search-rankings-an-experiment-for-a-cause

3. Social Signals
Page B – the
tweeted version –
ranks #1!
Page A Page B
646 links from 36 root domains 1 link from 1 root domain
2 tweets 522 tweets
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http://www.seomoz.org/blog/how-do-tweets-influence-search-rankings-an-experiment-for-a-cause

4. Building Your Own Social Community
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http://mashable.com/2010/11/15/biggest-facebook-brands/

5. Gain an Audience: Q+A Sites
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http://www.readwriteweb.com/archives/question_and_answer_sites.php

6. Comment Generously
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http://www.seomoz.org/blog/recommendations-blog-commenting-marketing-strategy

7. Empower Your Members
• Ducati, blogs have
superseded formal research
methods
• The company embracse its
customer community in an
ongoing, real-time, informal
feedback loop.
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http://unlimited.co.nz/unlimited.nsf/columns/98828DD955FBEFC3CC257204007A9A99

8. Community Provides Feedback on…
• Design
• Performance
• General customer experience
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
http://unlimited.co.nz/unlimited.nsf/columns/98828DD955FBEFC3CC257204007A9A99

9. Your Community IS Your Marketing Dept
• ~300,000 Strong
• ~50,000 Raving Fans*
• ~200 UG blog posts/yr
• ~30,000 twitter followers
• ~8,000 facebook fans
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Raving Fans by Ken Blanchard

10. How to Develop Your Own Community
• Identify your best
customers
• Buy the most
• Buy often
• Read your news
• Ask them to
engage with you
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

11. It’s Just a Game, Love
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

12. I Wanna be ME-E-E-E-E!
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

13. Help! I’m Drowning!
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

14. Make A Great Noise-Put a Face On It
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

15. Make It Exclusive
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html

16. Q+A
Gillian Muessig, President & Co-Founder, SEOmoz
• Twitter: @SEOmom
You can now try SEOmoz PRO Free!
• Blog: www.seomoz.org/blog http://www.seomoz.org/freetrial
• Email: gillian@seomoz.org