With people overwhelmed by email, how do you get visitors to your web site to sign up for your email newsletter? This presentation has some best practices to get users to subscribe

1. Email Newsletter Sign UpBest practices to get users to opt in April 2010

2. Long before companies started tweeting news…

3. … or posting updates on their facebook walls…

4. … or blogging posts that users could subscribe to…

5. … updates went out by email

6. Actually, email newsletters still go out… a lot!

7. INCLUDING Infographic by Focus: http://www.focus.com/images/view/7404/

8. If most users are notlooking for more email… … how can web sites encourage users to sign up for email newsletters?

9. Remember, users are tuned to WII FM: “What’s In It For Me?”

10. The battle is ½ won with compelling value andcontent… The other ½ is making them noticeand opt in How?

11. Start with a prominent& visiblesign up

12. Link from the header, and the homepage…

13. … or use the footer

14. Offer direct sign up from the homepage

15. Highlight benefitsand frequency

16. Describe whatusers will get, and how often

17. Sites sometimes Offer Incentives

18. Common incentives are discounts…

19. … and freebies

20. Show previews

21. Samples help set expectations

23. Link to privacy policy

25. …not everything you don’t need to know Step 1 Step 2 Email address not carried over from Step 1 Step 3 Really? Hand over all this for a weekly email?

27. Key benefit 2

28. Key benefit 3give users a reasonto sign up… … and make it easy Subscribe Email address Sample Newsletter | Privacy Policy and watch your subscriptions grow!

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