Web2.0 & Webmarketing

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Lukas Ritzel

Business Reisen

From people back to the Web: or how to promote your website .. And therefore your hotel

The Internet and Travel Consumer Perceptions Direct vs. Indirect Online Distribution

Work on better deals - Step 2 ,[object Object],[object Object],[object Object],[object Object]

The crowd is ready to work. So who’s hiring? Companies in a wide array of industries create ways to use the intelligence and creativity of distributed labor.

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What does that all mean? ,[object Object],[object Object],[object Object],[object Object]

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Web2.0 & Webmarketing

1. From people back to the Web: or how to promote your website .. And therefore your hotel

2. The Internet and Travel Consumer Perceptions Direct vs. Indirect Online Distribution

3. Corporate Site vs Portal

4. Indirect Online Distribution

5. Get your Hotel listed – step 1

7. Get your metatags right!

8. How are YOU doing?

9. From Web1 to 2 The YOU area

10. Web1.O

11.

12.

13. Wikipedia – the crowd is smart

14. CrowdSourcing

15. The crowd is ready to work. So who’s hiring? Companies in a wide array of industries create ways to use the intelligence and creativity of distributed labor.

16. Threadless .com This hipster company prints T-shirts with designs submitted to its Web site. It expects to earn $20 million in revenue this year. .com

17.

18.

19.

20. The Impact of Consumer Generated Media (CGM)

21.

22.

23.

24.

25. Should your Hotel subsribe to such a RSS / CGM review feed – YES but...

26.

27.

28.

29. Web3.0? Future websites will become 3D rooms to visit

30.

31.

32.

33.

34.

Hinweis der Redaktion

First you must think what is the role of your website Is it only a namecard or digital brochure or should it be a marketing tool If you want it to be a marketing tool you will have to rethink your current strategy, at least some of you 05/27/09