Weitere ähnliche Inhalte Ähnlich wie Webinar On-Demand: Success with Mobile Loyalty (20) Kürzlich hochgeladen (20) Webinar On-Demand: Success with Mobile Loyalty2. Your hosts today
Michael Greenberg
Director, Global Solutions Strategy
mgreenbe@tibco.com
Brett Hannath
Director, Marketing
bhannath@tibco.com
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© Copyright 2000-2012 TIBCO Software Inc.
3. Make the most of the event
• All phone lines are on mute
during the webinar
• Use the chat window to ask your
questions
• Address your question to the host
(Brett)
• When appropriate the question
will be asked on your behalf
• Let’s get started
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© Copyright 2000-2012 TIBCO Software Inc.
4. Agenda
Introductions
About TIBCO Loyalty Lab
Customer Loyalty Today
Success With Loyalty In Mobile
Idea Starters
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© Copyright 2000-2012 TIBCO Software Inc.
5. TIBCO SOFTWARE
AND
THE TWO-SECOND ADVANTAGE
© Copyright 2000-2012 TIBCO Software Inc.
6. TIBCO Software Inc.
AT A GLANCE REAL-TIME, EVENT-ENABLED
Founded 1997
SOLUTIONS FOR THE 21ST CENTURY
• Make sense of big data and discover
NASDAQ TIBX
valuable insights
2011 Revenue $920 Million • Respond in real time while insight is still
Headquarters Palo Alto, CA relevant
• Cross- and up-sell based on real-time
Website www.tibco.com
customer behavior
Offices 65 Offices
30 Countries
• Govern data for trustworthy information
Customers 4,500+
Partners 300+
Employees 2,500+
© Copyright 2000-2012 TIBCO Software Inc.
7. Two-second advantage
“A little bit of the right information
just a little beforehand – whether it
is a couple of seconds, minutes, or
hours – is more valuable than all of
the information in the world six
months after the fact… this is the
two-second advantage.”
– Vivek Ranadivé,
TIBCO Founder and CEO
© Copyright 2000-2012 TIBCO Software Inc.
8. Two-second advantage applied
Deliver customer insights before marketers need it
Give consumers what they want before they know it
Engage consumers in every conceivable way
Strengthen a brand relationship with consumers
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© Copyright 2000-2012 TIBCO Software Inc.
9. TIBCO Loyalty Lab – what we offer
LOYALTY TECHNOLOGY LOYALTY SERVICES
• Loyalty Lab On-Demand Loyalty • Program Strategy and Design
Platform • Analytics
• Predictive Analytics & Data • Creative
Visualization • Program Support
• Data Matching, Cleansing, • Data Integration
Standardization, Enrichment
• Customization
• Messaging and Integration
• Real-Time Contextual Marketing
© Copyright 2000-2012 TIBCO Software Inc.
10. TIBCO Loyalty Lab clients
260+ million consumer records managed
© Copyright 2000-2012 TIBCO Software Inc.
12. Current view of mobile
Focus on design
• Usability
• Branding
THE • In-Hand Functionality
PERFECT
APP
© Copyright 2000-2012 TIBCO Software Inc.
13. Needed view of mobile
More than just a UI
• Context Aware
• Event-Driven
• Real-Time
© Copyright 2000-2012 TIBCO Software Inc.
14. New Product Intro
Share with a Friend
Base Configuration | Accruals | Tiers | Rewards | Catalogs | Triggers | Expiration
Thank You
Anniversary Bonus
Close-out Deals
Double Rewards
Attend an Event
Rewards & Terms
© Copyright 2000-2012 TIBCO Software Inc.
Cross Sell/Upsell
Surprise & Delight
Welcome Back
Increase engagement
We’ve Missed You
Re-tweet
Cross-sell by SKU
Refer a Friend
Complete Profile
Up-sell by FOB
New Member
15. What marketers need
Offers
Social Loyalty
Context Programs
Great Relevant
Service Messaging
LOYALTY
Effective Real-time
Mobile Engagement
Single View
Customer
of the
Insights
Customer
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© Copyright 2000-2012 TIBCO Software Inc.
22. Showroom
© Copyright 2000-2012 TIBCO Software Inc.
28. 6PM Time-Based Decision
40% chance of purchase
Offer: 10% discount
100F Outside
12:15PM
Offer: 15% off Sports Drink
High Inventory
Past purchase history Baby Formula in
Offer: 20% discount History
Offer: Buy 2 get 1 free
© Copyright 2000-2012 TIBCO Software Inc.
30. 45% Discount
Favorite Brand
Valid for next 2 hours
Detected Close-By
High Value Customer
Last Visit 45 days ago
© Copyright 2000-2012 TIBCO Software Inc.
34. Where is the best thai
Who will give me a
food in the
Where can I get Prada discount if I get 5 friends
neighborhood?
20% off within 500 to shop with me?
meters?
© Copyright 2000-2012 TIBCO Software Inc.
35. The Old Way
Prompt a Customer
Customer
decision drives to
buys
to buy store
© Copyright 2000-2012 TIBCO Software Inc.
36. The New Way
Customer
Customer
Customer double
Customer Customer Customer gets other
compares checks Customer
considers researches plans on local offers
price and pricing buys
buying products buying interrupting
inventory before
trip
purchase
© Copyright 2000-2012 TIBCO Software Inc.
38. WHAT IT TAKES
TO SUCCEED
Make
Mobile The
First Screen
© Copyright 2000-2012 TIBCO Software Inc.
39. WHAT IT TAKES
TO SUCCEED
Permission
+
Identity
© Copyright 2000-2012 TIBCO Software Inc.
40. WHAT IT TAKES
TO SUCCEED
Real Time
© Copyright 2000-2012 TIBCO Software Inc.
41. WHAT IT TAKES
TO SUCCEED
Analytically-
Driven
Interactions
© Copyright 2000-2012 TIBCO Software Inc.
42. WHAT IT TAKES
TO SUCCEED
Location
Awareness
© Copyright 2000-2012 TIBCO Software Inc.
46. There are
many who
want to be
gatekeepers
of context
© Copyright 2000-2012 TIBCO Software Inc.
48. Game
mechanics
(not badging)
play an
increased role
© Copyright 2000-2012 TIBCO Software Inc.
51. Next Steps
Presentation and link to on-demand replay
will be sent via Email
plus latest Aberdeen Research
More information
www.loyaltylab.com
@loyaltylab | loyaltylab.com/blog | LinkedIn
© Copyright 2000-2012 TIBCO Software Inc.