DM Event Facebook Ecosystem 2

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Technologie Business

DM Event: The Facebook Ecosystem Speaker Series 2

web
mobile
Lou Kerner
Michael Scissons - Syncaps
Justin Kistner - Webtrends

© 2012 Webtrends, All Rights Reserved.
social
February 8, 2012

|1

Justin Kistner
February 8th, 2012

© 2012 Webtrends, All Rights Reserved.

Social shift

2008 2011

Twitter
LinkedIn
Tumblr
MySpace

Facebook
© 2012 Webtrends, All Rights Reserved. |3

Social shift

2008 2011

Method: Publishing Method: Campaigns

Media: Owned and Earned Media: Paid

Metrics: Mentions, Share of Metrics: Impressions, CTR,
Voice, Sentiment, etc. CPA, Conversions, etc.

Tools: Monitoring, CMSs, Tools: Ad Manager, App
communication clients, etc. Builder, Analytics, etc.

© 2012 Webtrends, All Rights Reserved. |4

Facebook’s ad network is growing 125% faster
than Google’s did

web
mobile
© 2012 Webtrends, All Rights Reserved.
social |5

Ads to fans

.05% Avg. CTR of ads to non-fans

.35% Avg. CTR of ads to fans

© 2012 Webtrends, All Rights Reserved. |6

The new list marketing

© 2012 Webtrends, All Rights Reserved. |7

Performance social campaigns

Like
Ad

App

Post

Tweet
Site

Email

© 2012 Webtrends, All Rights Reserved. |8

The truth about wall posts

web
EdgeRank mobile
© 2012 Webtrends, All Rights Reserved.
social
|9

Engagement Examples

3.1M fans

High

Low

© 2012 Webtrends, All Rights Reserved. | 10

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DM Event Facebook Ecosystem 2

4. Social shift 2008 2011 Method: Publishing Method: Campaigns Media: Owned and Earned Media: Paid Metrics: Mentions, Share of Metrics: Impressions, CTR, Voice, Sentiment, etc. CPA, Conversions, etc. Tools: Monitoring, CMSs, Tools: Ad Manager, App communication clients, etc. Builder, Analytics, etc. © 2012 Webtrends, All Rights Reserved. |4