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YES!
                Wine Tourism
ZENI ELENA
                    helps
Presentation   for selling more
BARDOLINO WINE
PRODUCING
AREA
• 25.000 hectares on the east
  south shore of Lake Garda

• 16 towns

• 7 months of tourism/year.
  Strong tourism region.

• 14.000.000 visitors/year

• Tourism started in 1970
BARDOLINO WINE
producing details
• 2700 Hectars of vineyards

• 240.000 Hectoliter wine/year

• 104 bottling wineries

• Most winery small size, 40.000
  till 500.000 bottles/year

• Wine tourism started 1999
2009 new
   1984                           approach
foundation
                                 70 wineries
40 wineries
                                Collaboration
Collaborati                        events
on events
              Bardolino wine      Courses
              street
                               website and map
1986 Methanol Crisis

- 40% reduction of wine sells for few
years
- Big problems in our first market:
Germany

1990 Zeni has 2 option:
- stop the activity
- investments

1991 Gaetano Zeni founded the
BARDOLINO WINE MUSEUM

- among the first wine museum in Italy.

- 60 m2 inside area

- 1 person working
ZENI ENOTURISM
    21 years activity

•1991 year of foundation. 60 m2
 and 1 person working.

Simple venue to get in tach with
our wine culture, taste and
purchase wines. The person
working in is not a "wine
professional".

•1998~ 120 m2 and 2 person
 working

Guided winery tours and small
tasting room for guided wine
tasting in Italian, German and
English languages. The tours
are guided by "wine
professional": Sommelier.
ZENI ENOTURISM
     21 years activity
     21 years activity

•2006 ~500 m2 and 4 person
 working - 95.000 visitors/ year

The person working are "talking
brand ambassadors". Wine and
tourism knowledge, people-
friendly personal attributes.

•2009 ~1900 m2 7 person
 working - 120.000 visitors

•Project for 2014 -2016~2300
 m2 9 person working.

Foundation Wine Museum

Wine Park
ZENI ENOTURISM
•1/4 on the total turnover, realized
 from this activities:

•WINE MUSEUM

•WINERY TOURS AND TASTING

•WINE EVENTS for:

Company

School

Ho.re.ca
WINE MUSEUM
WINE TOURS
WINE EVENTS
WINE EVENTS
WINE EVENTS
THANK YOU
FOR YOUR ATTENTION
FOR YOUR ATTENTION

   LET'S KEEP ON
     TRAVELING
  FOR ENOTURISM

       WINE IT'S
A SUPREME BEVERAGE
    GIVES EMOTION
   BRINGS CULTURE
 ALLOW MEDITATION


      CHEERS!

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YES! Wine Tourism helps for selling more wine

  • 1. YES! Wine Tourism ZENI ELENA helps Presentation for selling more
  • 2. BARDOLINO WINE PRODUCING AREA • 25.000 hectares on the east south shore of Lake Garda • 16 towns • 7 months of tourism/year. Strong tourism region. • 14.000.000 visitors/year • Tourism started in 1970
  • 3. BARDOLINO WINE producing details • 2700 Hectars of vineyards • 240.000 Hectoliter wine/year • 104 bottling wineries • Most winery small size, 40.000 till 500.000 bottles/year • Wine tourism started 1999
  • 4. 2009 new 1984 approach foundation 70 wineries 40 wineries Collaboration Collaborati events on events Bardolino wine Courses street website and map
  • 5. 1986 Methanol Crisis - 40% reduction of wine sells for few years - Big problems in our first market: Germany 1990 Zeni has 2 option: - stop the activity - investments 1991 Gaetano Zeni founded the BARDOLINO WINE MUSEUM - among the first wine museum in Italy. - 60 m2 inside area - 1 person working
  • 6. ZENI ENOTURISM 21 years activity •1991 year of foundation. 60 m2 and 1 person working. Simple venue to get in tach with our wine culture, taste and purchase wines. The person working in is not a "wine professional". •1998~ 120 m2 and 2 person working Guided winery tours and small tasting room for guided wine tasting in Italian, German and English languages. The tours are guided by "wine professional": Sommelier.
  • 7. ZENI ENOTURISM 21 years activity 21 years activity •2006 ~500 m2 and 4 person working - 95.000 visitors/ year The person working are "talking brand ambassadors". Wine and tourism knowledge, people- friendly personal attributes. •2009 ~1900 m2 7 person working - 120.000 visitors •Project for 2014 -2016~2300 m2 9 person working. Foundation Wine Museum Wine Park
  • 8. ZENI ENOTURISM •1/4 on the total turnover, realized from this activities: •WINE MUSEUM •WINERY TOURS AND TASTING •WINE EVENTS for: Company School Ho.re.ca
  • 14. THANK YOU FOR YOUR ATTENTION FOR YOUR ATTENTION LET'S KEEP ON TRAVELING FOR ENOTURISM WINE IT'S A SUPREME BEVERAGE GIVES EMOTION BRINGS CULTURE ALLOW MEDITATION CHEERS!