YES! Wine Tourism helps for selling more wine
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This document discusses wine tourism in the Bardolino wine producing region of Italy. It provides details on the region's vineyard acreage, annual wine production, number of wineries and bottling facilities. It then outlines the history of wine tourism development in the region, starting in 1999 with 70 participating wineries and growing to include collaboration events, websites and maps. It focuses on the story of Zeni winery, how they started a wine museum in 1991 with 60 square meters and one employee, and have since expanded it to 1900 square meters and 7 employees, serving over 120,000 visitors annually. Their wine tourism activities now generate 1/4 of the winery's total turnover.
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YES! Wine Tourism helps for selling more wine
- 1. YES! Wine Tourism ZENI ELENA helps Presentation for selling more
- 2. BARDOLINO WINE PRODUCING AREA • 25.000 hectares on the east south shore of Lake Garda • 16 towns • 7 months of tourism/year. Strong tourism region. • 14.000.000 visitors/year • Tourism started in 1970
- 3. BARDOLINO WINE producing details • 2700 Hectars of vineyards • 240.000 Hectoliter wine/year • 104 bottling wineries • Most winery small size, 40.000 till 500.000 bottles/year • Wine tourism started 1999
- 4. 2009 new 1984 approach foundation 70 wineries 40 wineries Collaboration Collaborati events on events Bardolino wine Courses street website and map
- 5. 1986 Methanol Crisis - 40% reduction of wine sells for few years - Big problems in our first market: Germany 1990 Zeni has 2 option: - stop the activity - investments 1991 Gaetano Zeni founded the BARDOLINO WINE MUSEUM - among the first wine museum in Italy. - 60 m2 inside area - 1 person working
- 6. ZENI ENOTURISM 21 years activity •1991 year of foundation. 60 m2 and 1 person working. Simple venue to get in tach with our wine culture, taste and purchase wines. The person working in is not a "wine professional". •1998~ 120 m2 and 2 person working Guided winery tours and small tasting room for guided wine tasting in Italian, German and English languages. The tours are guided by "wine professional": Sommelier.
- 7. ZENI ENOTURISM 21 years activity 21 years activity •2006 ~500 m2 and 4 person working - 95.000 visitors/ year The person working are "talking brand ambassadors". Wine and tourism knowledge, people- friendly personal attributes. •2009 ~1900 m2 7 person working - 120.000 visitors •Project for 2014 -2016~2300 m2 9 person working. Foundation Wine Museum Wine Park
- 8. ZENI ENOTURISM •1/4 on the total turnover, realized from this activities: •WINE MUSEUM •WINERY TOURS AND TASTING •WINE EVENTS for: Company School Ho.re.ca
- 9. WINE MUSEUM
- 10. WINE TOURS
- 11. WINE EVENTS
- 12. WINE EVENTS
- 13. WINE EVENTS
- 14. THANK YOU FOR YOUR ATTENTION FOR YOUR ATTENTION LET'S KEEP ON TRAVELING FOR ENOTURISM WINE IT'S A SUPREME BEVERAGE GIVES EMOTION BRINGS CULTURE ALLOW MEDITATION CHEERS!