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Social networking for businesses 2012 part 0 intro
1. Social Networking for Businesses
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
2. By Elizabeth Sugar Boese
succeedInEveryWay.com
March 2012
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
3. Who Am I?
Elizabeth Sugar Boese
liz@succeedInEveryWay.com
http://www.succeedInEveryWay.com
Twitter: succeedNLP YouTube: seminarsOnSuccess
Also find me on:
FaceBook, LinkedIn, SlideShare, del.icio.us, reddit, MySpace
Entrepreneur: 4 businesses
Computer Science instructor: 9 years
Business Consultant: 6 years
Current websites: 8
World traveler – explored over 60 countries
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
4. Seminar
Time: 9-noon
Break: 10:30-10:45pm
Handouts: LOTS of material for your reading pleasure. We
will not cover it all during seminar.
Focus:
Why use social media (specifically for business)
What is social media (definition, types, differences)
How to use social media for business (getting started, tips, plan)
Questions?
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
5. Why use social media for business
Market research Business connections
Customers likes/dislikes Find employees
Competition Find colleagues
Branding Knowledge sharing
Build relationships “Free”
More accessible to ROI – money
customers/clients
Increased sales (money)
Get name out there
More transactions
Rise in search engine rankings
More new customers
Improve traffic
Increased frequency of current
People trust other peoples’ customers
recommendations
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
6. What is Social Media
Definition:
Group of people
Share interests/activities
Connected online
Terms: chat, instant messaging, blogs, weblog, micro-
blogging, tweets/tweeting, RSS feeds, Atom feeds, viral,
podcast, SEO, tagging
Social media does not replace your traditional website.
People are talking about you in social media
Join the chat, help direct it
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
7. Social Media sites
There are TONS of social Bookmarking
Del.icio.us, Reddit
networking sites
Media
Networking Documents: SlideShare,
Social: FaceBook, MySpace, Google Docs
Hi5, Friendster, Orkut, Video:YouTube, Vimeo
Bebo, Tribe Images: Flickr
Business: LinkedIn, Ryze Reviews
Blogging Yelp
Articles
Twitter
E-zine Articles, Reddit
Blogger, WordPress, Drupal,
Others
Xanga
Internet radio, podcast
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
8. Social Media Sites
Social Networking
Facebook
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
9. Facebook Examples
These are *my*
friends listed!
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
12. Social Media Sites
Business networking
LinkedIn
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
13. Social Media Sites
Blogging
Twitter
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
14. Twitter Examples
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
15. Twitter Examples
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
16. Twitter Examples
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
17. Social Media Sites
Blogging
Wordpress, Drupal (vs. Blogger)
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
18. Social Media Sites
Wordpress
Get your own hosting service and install Wordpress instead of
blogging on wordpress.org
Use Atahualpa theme (by BytesForAll) – Looks awesome and
tons of customization options without programming
http://wordpress.bytesforall.com
Free!
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
19. Social Media Sites
Bookmarking
Del.ici.us
Organizing
Sharing
Profiling
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
20. Social Media Sites
Media
SlideShare
A fun example
The Brand Gap
http://www.slideshare.net/coolstuff/the-brand-gap
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
21. Social Media Sites
Media
Google Docs
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
22. Social Media Sites
Media
Video:YouTube
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
http://www.youtube.com/watch?v=MpIOClX1jPE
23. Social Media Sites
Reviews
Yelp
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
24. Social Media Sites
FourSquare
Foursquare
Mayors Get 25%
Off at Ann Taylor
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
25. Foursquare
Social Media Sites Mayors Get 25%
Off at Ann Taylor
FourSquare
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
26. Social Media Sites
Articles
E-Zine
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
27. How to pick which ones
Do a market analysis
Who is your audience
Where are they?
What do they like?
Reading articles
Watching videos
Quick updates
Keeping abreast of the most current products/services/courses/etc.
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
28. What role will you play
What role will you play?
Listener
Eavesdropper
Market research
Aggregator
Filterer
Contributor
Answerer
Connector
Producer
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
29. How to pursue your role
Listener Contributor
Tweets How-to articles, videos
RSS feeds Educate on a topic
Search
Tips and advice
Aggregator Post photos of
Announce upcoming seminars and business/fans/events
events
Start discussions
Top # lists
Update status of what you’re doing
Compile reviews/testimonials of
products/services Top # lists
Compile list of links for particular Review products/services
area Interview prominent people
Maintain up-to-date posts to latest Offer free
news ebooks/samples/podcasts
Repost links to other Introduce your product/service
blogs/tweets/reviews
Testimonials
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
30. Tips
Have your customers provide your content
Contests
Coupons
Offer incentives – discounts for loyal customers who
participate, recognition at events, links to their own sites from
your business site
Check grammer/spelling!
Be succinct.
Don’t self-promote too often.
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
31. Tips
Follow net etiquette
All upper case letters = yelling
Do not slander/flame others
Go for solutions, not attacks
Keep it real
Be you. Personality is important. Have one.Yet don’t get too personal.
Don’t cheat the system – anything you do will be found out.
Be a good role model. Remember, people talk. Guide their
conversations.
Track your ROI. Google Analytics, track sales, customers.
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
32. Return on Investment (ROI)
Establish a baseline % growth annually
$ sales
# transactions 6.3% growth 9.5% growth
# unique customers
# new customers
Customer service satisfaction
Write plan & goals
Compare to growth with social media efforts
Continual time
Event-based # of friends/followers not necessarily valid – e.g.,
easy to inflate with fake users. Be careful if you hire
Quarterly
an agency that guarantees you X # followers!
Annually
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012
33. Summary
Write out plan and goals for social media
Go where your customers are
If using a new social media site, play with it a bit as a regular
person before launching your business on it.
Time-box how much time you spend on social networking, or
hire someone.
Be you.
Measure ROI. Change plan based on results.
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved 3/2/2012