Part 1 of a series on using Social Media Networking for Businesses. This introduction explores why you should use Social Media, what it is, the highlights for businesses and how to get started.
Marel Q1 2024 Investor Presentation from May 8, 2024
Social Media For Business Part 1
1. By Elizabeth Sugar Boese
SucceedInEveryWay.com
October 2011
(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com 10/11/2011 1
2. Social
Net-
works
Media Blogs
YOU
Reviews Articles
Book-
marks
(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved.
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3. Elizabeth Sugar Boese
liz@succeedInEveryWay.com
http://www.succeedInEveryWay.com
Twitter: succeedNLP YouTube: seminarsOnSuccess
Also find me on:
FaceBook, LinkedIn, SlideShare, del.icio.us, reddit, MySpace
Entrepreneur: 4 businesses
Computer Science instructor: 9 years
Business Consultant: 5 years
Current websites: 8
World traveler – explored over 60 countries
(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved.
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4.
5. Top 10
Social
Networking
Sites & Forums
Sept 2011
US Market
(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved.
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6. (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved.
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8. (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved.
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9. (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved.
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10. 52% of Social Networking Users Have
“Friended” or Become a “Fan”
of at least 1 Brand
(src: Microsoft)
Reasons For Having Brands As Friends…
29% Notice of events, sales, or exclusive offers
28% Recommended by a friend
23% Want to associate with them
23% Discounts, coupons, free samples
11% Want to support them
(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved.
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11. Twitter processed 2.64 billion tweets August 2010,
an increase of 33% over May.
Facebook accounts for 54% of page views of the
top 100 websites on the Internet.
(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved.
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12. Market research
Customers likes/dislikes
Competition
Business connections “yellow
Find employees pages on
Find colleagues steroids” –
David Teten,
Knowledge sharing Fast Company
Branding
Build relationships
More accessible to customers/clients
Get name out there
Rise in search engine rankings
Improve traffic
People trust other peoples‟ recommendations
“Free”
(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved.
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13. 46% Social networks keep them on top
of trends and what‟s new
40% They discover brands and products
they really like through social
networking
“I think the biggest
contributing factor to the
Social Media success story will
be COMPANY CULTURE. Social
Media is about building a
culture of collaboration,
authenticity, trust, openness
and innovation.” - Nitin Gupta
Image courtesy of Dimitri Castrique
(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved.
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14. 24% more radical innovators
were executives participating in Social Networking
(William Baker, San Diego State University study)
Out of 1,600 executives
Hire right people
Market product better
(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved.
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15. “ Social networks make viral marketing and
word-of-mouth marketing much easier than
before.
The best use out of social networks is
not to make money „directly‟ off them,
but to harness their marketing potential
and to use them to market your own business.”
–theEcommerceSolution.com
Image courtesy of Sanja Gjenero
(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved.
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16. If you build it…
Will they come?
Photo by: Gabriella Fabbri
(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved.
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17. Yesterday‟s Marketing: 4 P‟s
Product
Price
Place
Promotion
Today‟s Marketing: 4 C‟s
Content (education, relevant, user-generated)
Context (aggregated and filtered)
Connections (with people, products, and brands)
Community
(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved.
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18.
19. Definition:
Group of people
Share interests/activities
Connected online
Photo by: www.rodolfoclix.com.br
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20. Viral: spreading across the Internet.
Instant messaging: sending a text or pic/video to someone else
currently online.
Chat: open dialog of instant messages between two people currently
online.
Blogs: short for Web Log – personal or professional articles.
Micro-blogging: short blogs (e.g. status updates, Twitter).
RSS feeds: Method for receiving new blogs to your reader as soon as
they are posted. Atom feed: One form of RSS feed.
OpenID: shared user ID and password among various sites that
utilize one authentication service.
Podcast: Audio blog.
SEO: Search engine optimization.
Tagging: categorizing for everyone‟s ease of finding (bookmarking
sites, photos, notes)
(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved.
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21. Social media does not replace your traditional
website.
People are talking about you in social media
Join the chat, help direct it
“Like me –
Know me –
Trust me –
Pay me.” –
Joel Comm
(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved.
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22. Top 5
for business
1. FaceBook
2. Blogs
3. Twitter
4. LinkedIn
5. YouTube
(or SlideShare)
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23. There are TONS of social networking sites
Networking
Social: FaceBook, MySpace, Hi5, Friendster, Orkut, Bebo, Tribe
Business: LinkedIn, Ryze
Blogging
Twitter
Blogger, WordPress, Xanga
Bookmarking
Del.icio.us, Reddit
Media
Documents: SlideShare, Google Docs
Video: YouTube
Images: Flickr
Reviews
Yelp
Articles
E-zine Articles, Reddit
Others
Internet radio, podcasts
(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved.
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24. You‟ll notice a lot of the same benefits across
the various categories
Branding
Relationship building
“Free” advertising
Become a recognized expert
Monitor your competition
Ranked in search engines
Direct the conversation
(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved.
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25. Non-financial benefits
Visitors to: website, brick & mortar store
Blog posts: positive, negative, objective
Word of mouth: positive, negative, objective
Links: from websites, as “friend”/”follower”
Coupons: digitally distributed, shared
Search results: top of list
May lead to sales and financial ROI
(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved.
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26. Does it work?
Conflicting studies
Long-term gains vs. short-term gains
Time-consuming
Extra spam received
Non face-to-face
communication
Handle negative
comments
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27. Establish a baseline % growth annually
$ sales
# transactions 6.3% growth 9.5% growth
# unique customers
# new customers
Customer service
satisfaction
Write plan & goals
Compare to
growth with social media efforts
Continual time
# of friends/followers not necessarily
Event-based
valid – e.g., easy to inflate with fake
Quarterly users. Be careful if you hire an agency
Annually that guarantees you X # followers!
(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved.
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28.
29. Who is your audience
Where are they?
What do they like?
Reading articles
Watching videos
Quick updates
Keeping abreast of the most current
products/services/courses/etc.
Photo by: Peter Suneson
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30. What role will you play?
Listener
Eavesdropper
Market research
Aggregator
Filterer
Writer
Answerer
Connector
Producer
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31. 1. Goals – what do you want to achieve?
2. Audience
Who are they?
Where are they?
What type of interaction do they want from you?
Does it match with what you want to offer?
3. Accounts
Set up social media accounts
4. Personality
Have one
Keep it real
5. Update frequently (use automation tools)
(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved.
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32. Depends on your product or service
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33. (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved.
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34. Have your customers provide your content
Contests
Coupons
Offer incentives – discounts for loyal customers
who participate, recognition at events, links to their
own sites from your business site
It‟s like a
cocktail party,
where it‟s easier
to listen in to
any
conversation.
(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved.
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35. “I don’t want companies to advertise to me.
I want them to be my friend.” — Rob, 27, Los Angeles
(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved.
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36. General guidelines for all social media
Follow net etiquette
All upper case letters = yelling
Do not slander/flame others
Go for solutions, not attacks
Keep it real
Be you. Personality is important. Have one.
Don‟t cheat the system – anything you do will be found
out.
Be a good role model. Remember, people talk. Guide their
conversations.
What you say will live on forever
(Way Back Machine at archive.org)
Track your ROI. Google Analytics, track sales/customers.
(c) 2010 by Elizabeth Sugar Boese. All Rights Reserved.
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37. Post frequently but not too much. Find what‟s right
for your field. People can “hide” your posts or un-
follow you.
Track your ROI. Google Analytics, finances,
customers
(c) 2010 by Elizabeth Sugar Boese. All Rights Reserved.
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38. TwitterFeed
feeds blogs to
Twitter
automatically.
FaceBook has
options to
automatically
update from
blogs/Twitter.
(c) 2010 by Elizabeth Sugar Boese. All Rights Reserved.
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39. Time-block social networking time.
Use tools to schedule posts in advance
Determine your strategy/goals.
Play with a bunch, select a few.
You can‟t be on every site – there‟s too many.
Use clients/customers content (and reward
them).
Turn off email notifications
Avoid excessive emails about views, subscribers
(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved.
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40. (c) 2011 by Elizabeth Sugar Boese. All Rights Reserved.
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41. Mashable.com : Social Media guide with how-to section
Look for Part 2 in this series on Social Networking for businesses
Articles
“The Business of Social Networks”
http://www.youtube.com/watch?v=ef98Q623pn8
“List of 50 Social sites for businesses”
http://www.insidecrm.com/features/50-social-sites-012808/
“Social Media in Plain English”
http://www.youtube.com/watch?v=MpIOClX1jPE
“How Twitter will change the way we live” Time magazine. June 2009.
http://www.time.com/time/business/article/0,8599,1902604,00.html
“20 Social Networking Sites for Business Professionals”
http://www.sitepoint.com/blogs/2009/07/28/social-networking-sites-
for-business/
(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved.
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42.
43. Contact: Liz Boese
liz@succeedInEveryWay.com
http://www.succeedInEveryWay.com
Twitter: succeedNLP YouTube: seminarsOnSuccess
Also find me on:
FaceBook, LinkedIn, SlideShare, del.icio.us, reddit, MySpace
Available
Seminars
Workshops
One-on-one instruction
Initial setup on social media sites
Ongoing content on social media sites
(c) 2011 by Elizabeth Sugar Boese. All Rights Reserved.
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Hinweis der Redaktion
And realistically we would have lines from just about every one to every other one!