As a Virtual Assistant do you need to specialize in a niche market?

1. For a
VIRTUAL ASSISTANT
BUSINESS

2. What is a Niche?
 It is best described as offering a service to
select clientele in an area that you specialize in.
 Focusing on your strengths, skills and
experience will help you choose a niche.

3.  Most Virtual Assistants don’t initially focus on a
specific niche when they first start their Business.
 It is common to see a VA become a generalist until
she can determine where her expertise will lead
her.
 As a generalist we focus more on the services that
are most requested.

4. However,
sometimes we end up at a destination we
never planned for.

5. Example of change:
 You may start your business offering
administrative services and general office
duties only to find...
 Your expertise lies elsewhere....
You may prefer writing business plans or marketing.

6. What are some niches?
 Realtor’s Assistant
 VA for Speakers
 Assistant to a Coach
 Social Media Specialist
 Event planner
 Bookkeeping

7. And the list goes on........
 Website Design
 Desktop Publishing
 Copywriting
 Concierge Services
 Administrative Services

8. How to pick a niche.
 Evaluate your skills.
 What industry are you familiar with?
 What is your educational background?
 What particular role do you enjoy in your
business?

9. Look closer
 Do you prefer marketing, accounting, assisting
others or being a team leader?
 Do you have contacts in your chosen industry?
 What level is your experience?
 Do you need upgrading or any training?

10. What is your passion?
 What five things are you the absolute “best” at?
 What type of tasks do you love doing?
And...

11.  Look at what you don’t enjoy or what is
currently not working or making you any
money.
 Maybe it’s time to eliminate those negative
aspects of your business.

12. Be unique
 Look at what other Virtual Assistants are doing
in their business.
 Who are their clients?
 What type of work do they do?
 Can you do it a bit differently?

13. Put your own unique spin on
something
others are already doing.

14. Who is your ideal client?
 What type of client would you like to work
with?
 Female, male, coaches, realtors, lawyers,
young old, new business owners, established
organizations?

15. Now think of what services
they might need!
Can you help them?

16. In conclusion...
 By understanding what a niche is, knowing
your skills, experience, passion and your
preferred client will help you focus on
whether you wish to focus your Virtual
Assistant Business on a Niche Market.

17.  You may also choose to become a generalist –
doing all kinds of tasks for a variety of clients.
That’s okay...

18. IT’S YOUR BUSINESS!
Do what you love!

19. Start a Virtual Assistant Business
 Learn how you can start your own Virtual Assistant
Business with this easy to follow guide – take
advantage of all my research and get your copy today.
 http://loracvs.blogspot.com/2010/11/how-simple-easy-
to-follow-guide-can.html