The information contained in Lynne Morioka's (Social Visibility Consulting) presentation at Minnebar 8 -- April 6, 2013

1. Word Nerd 2.0
Where to find content and what to
do with it
Lynne Morioka
www.SocialVisibilityConsulting.com
@SocialViz
#Minnebar

2. Where can I find
content?
Why is content What can I do
important? with my content?
#Minnebar

3. #Minnebar
Why is content important?
Seventy
percent of
Visual content consumer
drives prefer getting
Sixty percent engagement. to know a
Content of consumers Brands saw a company via
marketing feel more 65 percent articles over
produces roughly positive about increase in ads. 90
three times as a company engagement percent of
Search engines many leads per after reading w/into of FB consumers
rank fresh, dollar as custom timeline for find custom
relevant and traditional content on its brands. – content useful.
innovative content marketing. - site. - Simply – ContentPlus
higher. Kapost ContentPlus Measured

4. Where to find
your content
jackpot
#Minnebar

5. Get yourself some data
#Minnebar

6. • With exclusive facts, figures, measurements and
knowledge that no one else has, you can create
completely original content everyone will want.
• Information must be valuable.
• Know your niche and know your audience so you can
easily serve up information they crave.
#Minnebar

7. ASK
• Survey your clients/audience and
use the results for many
purposes.
• Blog posts, articles, news
releases, white papers, case
studies can all come from a
simple question or two you ask.
#Minnebar

8. INTERVIEW
• Contact and interview a highly
desirable expert that few people
have access to.
• CEOs, CFOs, CMOs, well-
respected people in your
industry, geniuses that have
great info to offer, but no one’s
asked them for it yet.
#Minnebar

9. STORYTELLING
• If you’re got a good story, tell it
– warts and all.
• Sharing human experience is
powerful and human interest
stories have the ability to be
both universal and unique.
#Minnebar

10. COLLABORATE
• Team up with a competitor and
work together to tell the story of
how you’d both tackle a common
problem.
• Work with a complementary
organization to show the power of
partnership and how you’d use your
skills to do amazing things.
• Share that content and be shared
by your co-creators and their fans.
#Minnebar

11. PROBLEM = SOLUTION
• If you point out a problem,
offer solutions.
• Ask your audience for
ideas, problems and
solutions as well.
• Crowdsourcing is a great
way to generate money,
excitement and
suggestions, but use it
wisely and sparingly.
#Minnebar

12. SHARE NOTES
• When you attend an event,
live tweet about it and write
a wrap-up later.
• Give people a feel for the
event and a concise report
of the information shared.
• People will thank you for
being their virtual eyes &
ears and will share with
others.
#Minnebar

13. GO BIG
#Minnebar

14. You’ve got :
Now What??
#Minnebar

15. • Create a slide show presentation and upload it to SlideShare
for the world to see and share.
• Break your content down into simple, visual slides and give
people a ready-made presentation featuring YOU!
• Take full (and free) advantage of one of the world’s leading
education and e-learning tools – 60 million monthly visitors.
#Minnebar

16. • YouTube has a huge community of users (more than
1 billion unique users each month). If you don’t have a YouTube
channel, get one.
• Repurpose content or film original content, but keep it brief and
simple.
• People pay attention to faces and voices and movement grabs
attention. Video provides a human connection.
#Minnebar

17. • Break long-form written pieces (white papers, case studies, survey
data) into shorter blog posts.
• The story behind a photo or video transcripts can be turned into
blog posts as well.
• If it happens, blog about it. Why? Because 81 percent of U.S.
online consumers trust information & advice from blogs and 61
percent have made a purchase based on recommendations from a
blog.
#Minnebar

18. • Create shareable buzz – leak important news and content via
an exclusive webinar or G+ Hangout.
• A webinar is a great way to engage people and give them in-
depth information about how to creatively utilize information
you provide.
#Minnebar

19. • Go in-depth with your content and create a longer white paper or
e-book with exclusive information and observations.
• Lay out the issue, present a solution (or multiple solutions) and
make a subtle business case for how brilliant you are to have
collected the information and how you can help readers put it to
good use.
• White papers and e-books are great “free offers” to get people to
sign up for email marketing subscription lists. Content as a lead
generation tool.
#Minnebar

20. Word Nerd 2.0
Where to find content and what to
do with it
Lynne Morioka
www.SocialVisibilityConsulting.com
@SocialViz
#Minnebar