1. Press Releases | pages 2-4
Pitches | pages 5-15
Media Alert | page 16
Thank You Letters | pages 17-18
Video Scripts | pages 19-22

3. MRC INTERNATIONAL
New York, NY– MRC International, the developers of the world’s first eye tracking
solution for webcams has created a whole new technology revolution allowing you to
carry out innovative research studies that re-focus overall messages and optimize
online marketing campaigns.
Cost-effective, accurate and timely research results are the key to successful
communication and marketing techniques for any media owner, brand owner or agency.
The death of traditional marketing research is allowing for a frontier in this rapidly
changing environment through eye tracking methods that are affordable, easy to
understand and accessible.
Forgetting about the hassle of focus groups or tedious surveys and instead getting
effective research results from the comfort of your own home and office was merely a
dream. Now it can be a reality through our leading international online EyeTracking tool
from MRC International. Our vision is to create a globally leading data collection service
for research that will increase the value of surveys simply through using webcams.
“The main reason online media has not been able to attract more branding dollars is the
lack of ways in which to measure the effectiveness of an online display campaign,” says
Mathias Plank, Founder & CEO of MRC International. Now we have created a way to
maximize results and minimize the hassle in research.
###
About MRC International
MRC International has developed the world’s first Online eye tracking solution for
webcams, in close partnership with Tobii Technology, the world leader in eye tracking
and eye control. Launching the concept of Online EyeTracking helps brands and
agencies measuring Ad Effectiveness and testing visual communication in multiple
countries. www.mrc-intl.com

5. Delicious smoothies, fluffy waffles, ice cold beer and lip smacking citrus fruit drinks are
only some of the summertime treats that Krups has waiting for you. Become the talk of
the town this summer with these innovative, sleek and easy to use products. You’ll be
sure to sizzle and make this summer one to remember.
Don’t let the summer heat ruin your outdoor plans. Cool down with a refreshing
and mouth-watering glass of freshly squeezed juice. The Citrus Press ZX7000 has
enough power to squeeze every delicious last drop of juice from your favorite summer
citrus fruits. The motorized lever allows for easy pressing of large quantities of fruit,
so all your friends can enjoy the irresistible tastes of summer.
Hosting a summer brunch or making breakfast in bed for the family… don’t
sweat it. The Krups Waffle Maker allows for easy to make, thick golden
brown Belgian waffles…in just minutes. Be sure to add fresh fruit and whipped
cream to your waffles for that extra wow factor.
Whether you’re hosting a backyard barbeque for all your neighbors and friends
or just enjoying a refreshing beer with your afternoon lunch , the BeerTender B100
is the perfect way to draught beer like an expert. Forget about digging through those
plastic ice buckets for your favorite beer, with the Beertender you will have 5 options
of easy to change brews at your fingertips. So go ahead, impress those beer lovers out
there this summer.
Few things are as healthy yet delicious as a cold, thick delectable smoothie. The
Motor Technik Blender KB790 allows for easy to create meals or snacks with
easy clean up so you don’t miss any fun summer activities. The quiet motor

6. allows for merely a quiet hum while your scrumptious smoothies are being
blended.

7. Hi Wendy,
As the summer months start heating up, I wanted to share information about a
new sizzling product from KRUPS - the KM9000 CUP-ON-REQUEST, the only
coffee maker on the market that’s quick while still keeping coffee fresh and hot…
to that last cup.
.
This summer you can become a barista and brew up piping hot coffee from the
comfort of your own home, the office or even during a weekend getaway. The
convenient, compact size coffee machine allows anyone to create the perfect
cup of joe on the go with its precise warming technology, constantly regulating
the temperature. No need to worry about making too much coffee either because
with this machine there is a 3 level removable drip tray that accommodates
multiple size cups and mugs.
● Your Coffee. The Coffee you like. The Taste you like.
● Programmability for weekend & weekday settings, large & small cup sizes
● 12 cup capacity, Compact size
● Countdown Timer lets you know hog long since your coffee was brewed
● Angled control panel: Split between daily uses/ programmable
● Aroma Selection for more intense extraction
● Front-facing water
● Immediate flow stop
● Krups DuoFilter water filtration system
● Removable stainless steel coffee tank

8. So why waste your precious summertime when you can just get the Krups
KM9000 CUP-ON-REQUEST. Spend your summertime drinking the coffee, not
making it.

9. Krups has searched far and wide for the craziest, most delicious, mouth-watering smoothie recipes of
that are perfect to beat the summer heat. Not only are these tasty treats that you’ve been
daydreaming about scrumptious and refreshing, but they are easy to blend with the Motor Technik
Blend KB790. Packed with amazing citrus fruits and veggies, these smoothies will not only make your
taste buds soar, but rejuvenate your body on those hot summer days.
SONIC
Blue Coconut CreamSlush® (Regular)
It's kind of like the delicious place where a shake meets an icy blue coconut.
JAMBA JUICE
Orange Carrot Karma
Packed with a full serving of vegtables and two full servings of fruit, these smoothies make
eating your veggies its own reward. Try all three amazing flavor combinations. Mom would be
so proud.
Orange Juice, Carrot Juice, Mangos, Bananas, and Ice
JAMBA JUICE
Pomegranate Paradise
All fruit, totally healthy. Just fruit and juice, less than 250 calories in a sixteen size. Getting your
antioxidants and vitamin C never tasted so good. Sip away.
Pomegranate Juice Blend,Strawberries, Mangos, and Peaches
TROPICAL SMOOTHIE CAFE
Get Up and Goji
Goji, Peaches, Orange, Banana & Non-Fat Yogurt
TROPICAL SMOOTHIE CAFE
Peanut Paradise
Peanut Butter, Banana, Non-Fat Yogurt & Whey or Soy Protein
TROPICAL SMOOTHIE CAFE
Cinn City
Cinnamon, Coffee, Cappaccino & Non-Fat Yogurt
TROPICAL SMOOTHIE CAFÉ
Peaches N’Silk

10. Peaches, Strawberries and Bananas
ISLAND GRILL HOUSTON
The Green Wave
Carrots, Cucumber, Celery, Spinach, Pasley
ISLAND GRILL HOUSTON
The Tornado
Peaches, Blueberries, Papaya Juice, Peanut Butter Yogurt, Whey Protein
ISLAND GRILL HOUSTON
CoCo Colada
Pinapple, Bananas, Coconut Juice
THE TAIM MOBILE : FALAFEL AND SMOOTHIE TRUCK
Pear, Peppermint and Lemon Smoothie

11. Hi XXX,
While the official dates of National Coffee Week are somewhat debated, KRUPS, the leading
manufacturer of coffee and espresso machines, is happy to celebrate coffee at every opportunity.
And with this week is being heralded as National Coffee Week by many caffeine lovers across the
country, KRUPS has rounded up a list of the most unique iced coffees in the U.S., for caffeine
fiends to enjoy during the sweltering summer months.
Additionally, in honor of National Coffee Week, KRUPS is giving away NEW coffee makers to their
Facebook friends and Twitter followers. Visit www.facebook.com/KrupsUSA or follow @KrupsUSA
for your chance to win.
From a mishmash of leftover drips to decadent truffle sips, the winners are…
Atlanta
Jittery Joe’s Coffee
780 E Broad Street
Athens, GA 30605
Iced Turtle Mocha
Get out of your shell and try Jittery Joe’s Iced Latte with a plethora of dark chocolate and caramel
goodness with every sip.
Atlanta
Urban Grind
962 Marietta St.
Atlanta, GA 30318

12. White Raspberry Truffle
An elegant blend of rich white chocolate and raspberry syrup with espresso and steamed milk,
finished with whip cream and white chocolate drizzle.
Chicago
Star Lounge Café
2521 W. Chicago Avenue
Chicago, IL 60622
Brown Acid
Coffee lovers won’t get a bad trip with this acid. Made from a Brazilian and Sumatran coffee
espresso, this summertime favorite is iced to perfection.
Chicago
Rewster Cafe
3152 W. Diversey Avenue
Chicago, IL 6047
The Savage

13. A coffee bomb? This savage beast of Espresso, Irish Cream and Heavy Cream is dropped into a
glass of Iced Coffee flavored with chocolaty goodness.
Dallas
Buli Café
3908 Cedar Springs
Dallas, Texas
Screamin’ Queen
The 2 to 3 shots of espresso in this iced coffee blend will give you a rush that turns you into a
screamin queen.
Houston
Empire Cafe
1732 Wesheimer Road
Houston, TX 77098
Java Genie
The Java Genie has granted a thrilling coffee wish with this mix of Kahlua, Christian Brothers Brandy
and double espresso finished off with steamed milk and a dollop of whipped cream.
Miami
Taste Bakery Café
900 Alton Road
Miami Beach, FL 33139

14. Iced Snicker Doodle
An old fashioned favorite with a new twist…well…blend. This cold treat combines milk, caramel and
cocoa poured over ice with whipped cream and finished off with dusted peanuts. It’s just as good as
grandma’s cookies.
New York
Café Grumpy
224 West 20th Street
New York, NY 10011-3502
Heartbreaker
Made with Desarrollo Co-Op, Meridiano, El Limonar, Orange marmalade, red plum, creamy
vanilla and sweet nougat, your hear will definitely be broken when you get to the end of your
cup.
San Diego
Ryan Bros. Coffee
3343 Adams Avenue
San Diego, CA 92116

15. Broadway Blues Coffee
Earth tones and full bodied, syrupy elegance dominate this perfectly crafted blend of three Origin
Arabicas. This bluesy number ends with the dark chocolate notes of a French roast creating an
incredible after-dinner delight!
San Francisco
Philz Coffee House
201 Berry St.
San Francisco, CA 94158
Ecstatic Ice Coffee
Your taste buds will be ecstatic when you get a flavor explosion of all the "leftover" drips from
throughout the day rolled into one delicious iced drink.
Washington, DC
Tryst
459 18th Street NW
Washington, DC 20009
Tiki Spice
Allspice, cinnamon and clove; these three musketeers of spice are carefully blended to create a
drink that will win any battle.
For more information, please feel free to contact me or DJ Hardy at 646.478.9901 or
lwire@5wpr.com and dhardy@5wpr.com
Thanks,
Lauren

19. Teen Driving PSA
Harrisburg House of Representatives
SFX: tires squealing, cars crashing
VO #1 It’s a sound no one wants to hear. But for too many
accident photos teens, it’s the last sound they hear.
teen driver b-roll Car accidents are the #1 cause of death for
teenagers. The reasons include inexperience,
distractions and not wearing a seatbelt. One
lawmaker is hoping to reduce the number of
accidents through changes to the graduated driver’s
license.
Rep. Kathy Watson “Our goal....for all passengers.”
R – Bucks County
VO #2 The bill would
FS GFX -increase behind-the-wheel training to 65 hours,
including 10 at night and 5 in bad weather
- permit only one passenger under 18, unless
they’re family
- allow police to pull a teen over for not wearing a
seatbelt
SOT GENERIC MEMBER COMMENT ON WHY IT’S A
GOOD IDEA
VO #3 With support from many legislators including
Transportation Committee Chairman, Rep, Rick
Geist, this bill has a strong chance of being passed
and implemented.
Rep. Rick Geist “ No law is ever...and do that”
VO #4 Not only does lack of education and safety affect the
teenager behind the wheel, but it endangers their
passengers and other vehicles on the road.
Rep. Tom Creighton “I represent... in that accident”
VO#5 and map picture of U.S. Pennsylvania is one of only 7 states without an
(Blue) improved Graduated Driving License law yet
research shows significant reductions in states that
have implemented a GDL system.

20. Teen Driving PSA
Harrisburg House of Representatives
Rep. Statistic 39 percent with 1 passenger...
VO #6 Picture from the Traffic Most teen crashes are the result of “rookie”
crashes pamphlet (girl driving mistakes, not reckless driving indicating the need for
and WHY? Underneath it) more practice hours
VO#7 While no law can prevent every crash, other states
have proven that these changes work, which makes
doing nothing the wrong thing for our teens.
Reporting from Harrisburg, I’m Herb Logan.

21. Did You Know? Video Script
Harrisburg House of Representatives
Did you know?... :09:31
Since 1905 the State Museum of Pennsylvania has been offering an interactive and
educational experience of the states vast history and heritage.
Each year the museum is a “playground” for more than 135,000 schoolchildren and :08:60
adults exploring culture and history of their state and country.
Memorial Hall features a larger than life... 18 foot high bronze statue of the :13:00
Commonwealth’s founder, William Penn, standing right in front of a monumental
mural The Battle of Gettysburg: Pickett's Charge.
With more visitors than almost any other Pennsylvania museum you’re probably :05:30
wondering... what’s so exciting?
It may be the four floors of interactive and displayed exhibits ranging from Earth’s :06:10
beginning to present day
Or the planetarium where visitors can witness the wonders of galaxies and stars 08:66
beyond Earth’s surface during one of the many shows offered throughout the year.
Perhaps it’s pretending to put on your lab coat as you view the uncovering of :15:33
fossilized bones in the Dino Lab interactive exhibit. It offers a once in a lifetime
chance to see millions of years old fossils be prepared for exhibits just like the ones
in the State Museum.
Or it’s visiting a constant favorite, the mammal hall, with full-scale displays of :08:00
Pennsylvania’s wildlife in life like dioramas.
But the real reason for the State Museum’s popularity... the many adventures :09:47
around every corner and something for all visitors to experience and remember.
Now You Know
Total Estimated Time 1:23:80

22. Gaming Web Video Script
Harrisburg House of Representatives
Representative Mike Vereb proposed House Bill 252 which would transfer duties and responsibilities of
the Bureau of Investigations and Enforcement from the Gaming Control Board to the attorney generals
office.
House Republicans have been pushing for these reform measures for the past two legislative sessions
and strongly believe this major change to the 2004 law regarding slot casinos in Pennsylvania is
necessary. The issue at hand according to Representative Mike Verebe is the control of the Gaming
Control Board by a politically appointed board and the need for independent rule by the Office of
Attorney General.
:21 Sound Bite: 13:28-13:49
Past allegations such as the mob ties to Mount Airy Casino operator Louis DeNaples gives proof of BIE
ordering PGCB officials to change investigatory reports and illegally obtaining casino licenses. With the
change of hands to the Attorney General’s office citizens will be assured that this type of fraud does not
happen and a more transparent licensing process will occur.
:30 Sound Bite: 19:38- 20:08
What this new bill will allow for is background reports and access to criminal investigation information
that has not made it to public record and therefore can’t be seen by the BIE. Representative Verebe
explains that BIE is not recognized by the FBI as a criminal justice agency because they are investigators.
The move to the attorney general office will allow the use of civil division and criminal division to
conduct these background reports in house.
:29 Sound Bite: 16:25-16:54
New head of the Gaming Control Board, Executive Director Kevin O’Toole, recently explained that
powers should not be taken away from them now that leadership positions have changed.
Representative Vereb and his colleagues recognize the switch in leaders but fear that there are always
possibilities for fraud and improper checks and balances.
Now that the Republicans have the chance to make this change they will not sit back. This longstanding
issue has been discussed since 2007.
:29 Sound Bite: 10:23- 10:42
With this information and suggestions at hand Representative Verebe and House Republicans find it
crucial for the power to be transferred from the Bureau of Investigation and Enforcement to the
Attorney General’s office.

23. Reform Bill Video Script
Harrisburg House of Representatives
V #1: This week the House of Representatives passed five pivotal bills that will ratify sweeping reforms
aimed at bringing about an open government and restoring the faith of Pennsylvania citizens.
V#1: Pennsylvanians have said that they are unhappy with the way government is running things in
Harrisburg over the past several years and the new leadership in the house is working hard to make long
overdue changes. Representative Rob Kauffman agrees these bills are an important step in making
government more reactive to the people they serve.
(Sound Bite): 8:56- 9:21
V#1: The five bills will strengthen the regulation of lobbyists, extend whistleblower protection, enhance
the integrity of the government awarded contract process, and prevent state tax dollars funneled to
lawmaker-run non- profit organizations. These reforms have been worked on for the past four years and
Representative Mike Vereb feels allowing the citizens to access government spending is crucial.
(Sound Bite) 4:56- 5:19
The whistleblower measure will help encourage government and house employees to come forward
with waste and fraud happening in government. Representative Stan Saylor of York County says this will
empower employees to feel safe in reporting the misspending.
(Sound Bite): 5:51- 6:19
V #1: To bring more thorough examination to no-bid contracts and allow for competitive bidding,
Representative Glen Grell of Cumberland County explains the new requirements of the state agencies.
(Sound Bite): 9:41- 10:06
V #1 Representative Seth Grove clarifies how important these packages of government reform bills are
to Republican lawmakers and the people of Pennsylvania.
(Sound Bite): 4:13-4:28
V #1: These reforms are essential in regaining the trust of Pennsylvanians as well as giving them a louder
voice and allowing for a more transparent and trustworthy government.