A presentation on Guerilla Marketing as an strategy for the enterpreneurs .Source:The Guerilla Marketing by Jay Conrad Levinson.

1. Guerilla marketinG & it’s
Need
A Presentation on a less known Marketing Strategy which is a Boon for the Blooming
Entrepreneurs.
BY : Ankita Bharti
Roll No: 005
PGDM 2012-14

2. What Is Guerilla Marketing?
• Guerilla Marketing is an advertising strategy in which low-cost
unconventional means (graffiti, sticker bombing, flash mobs) are utilized.
•It is often in a localized fashion or large network of individual cells, to
convey or promote a product or an idea
Concept : It was invented as a marketing strategy based on the
following concept as a characteristic:
An unexpected & unconventional system of
promotions.
Relies on time
Energy
Imagination
Potentially interactive

3. Objectives & Practitioners Of
Guerilla Marketing:
 Objective: Too create a unique, engaging and thought-
provoking concept to generate buzz, and consequently turn viral.
 The term was coined and defined by Jay Conrad Levinson.
Practitioners Of Guerilla Marketing:
Entrepreneurs
Small Companies/business
New Ventures
Single Individuals

4. Elements of Guerilla Marketing:
Effective but less costly.
Not Overflowing cash Reserves are required.
Speedy Market spread
Covers even Unexpected customers.
Unconventional/Out Of the Box thinking

5. Elements of Guerilla Marketing:
Belief on the product quality
Direct Interaction with the Customers
Comprehension of Every Market Facets
Ability to do experiments

6. Yes !Yes !To Entrepreneurs but
Why No! No! to Biggies?
Degree Of Flexibility
Ability to react to the Market (Speed)
Degree Of Innovation
“One To One “Capability
Disregard Of Image
Degree and ability to take risk and experiment.

7. Tools For Guerilla Marketing:
A Descriptive Brochure.
Posting Signs On Bulletin /Bill Boards
Business Cards as “Mini-brochures”
Yellow /White Pages
Websites
E-Mails
Telephoning (Tele-Marketing)

8. New & Evolved Forms Of Guerilla
Marketing:
Viral Marketing
Wild Posting Campaigns
Forehead Advertising
Buzz Marketing
Experiential Marketing

9. Risks:
Misrepresentation
Not very definitive
May create False Rumors
Devices used might be misunderstood