1. Created by
www.livsocial.com
What will a Social Media
Focus Group do for my Biz?
Have every day people Facebook & text messaging
#1 means of
review your business,
not an unsolicited ad! are the
No better biz than referral biz.
communication!
Internet & wireless services Viral marketing has a
account for
78% of all 3:1 conversion ratio!
advertising & marketing!
Want to know how
Read more >>
?
or contact info@livaware.org

2. Created by
Focus Group for my Business???
 Studies indicate that 78%
of business owners don’t
know that there is
something wrong with
their product or service.
 Studies indicate that 3 out
of 5 people post feedback
about products or services
on social media sites. This
can be good if it was
positive but really bad if it
was negative.
Lessons Learned
 Netflix changes their business without consumer feedback
and loses %50 of customers in 2 weeks.
 Dominos saves their business by implementing a real time
consumer feedback campaign.
Solution
 Consumer feedback through social media

3. Created by
How WE work?
SoPromo-Text Messaging
• A SoPromoter (i.e. Kevin) sends a SoPromo as a mass text
message to everyone in their network.
– The SoPromo message content reads: Got a new job social promoting, click
here prizesocial.org fill survey for me takes 1 minute and you get a prize, plz put
ID# FL2343 I get paid for it.
– A collection of replies under that ID will be collected and a reimbursement
check will be mailed to each SOPromoter.
SoPromo-Facebook
• A SoPromoter (i.e. Kevin) sends a SoPromo on their wall to
everyone in their network.
– The SoPromo message content reads: Hey got a new job asking people to take
a survey. They are giving away awesome prizes just for filling out a 5 question
survey. www.prizesocial.org . Put my sponsor ID#JF4234
– A collection of replies under that ID will be collected and a reimbursement
check will be mailed to each SOPromoter.
SoPromo = Social Promotion
SoPromoter = Social Promoter

4. Created by
Did you know Wireless Subscribers...
… make up 280 million phones in use today
… combined send out 2.5 billion text messages a day
… look at there phone an average of 220 times a day
… users spend an average of 5.8 hours a day on a phone
… texting has surpassed calling for communicating
“Got a new job social promoting, click here
prizesocial.org fill survey for me takes 1 minute and you
get a prize and plz put ID# FL2343 I get paid for it.
”

5. Created by
Did you know Facebook...
… has 450 million subscribed users
… has surpassed Google for business searches,
… users have an average of 5,200 friends & growing,
… users spend an average of 4.3 hours a day,
… mobile application is growing 3 times faster than web.
“Hey got a new job asking people to take a survey. They
are giving away awesome prizes just for filling out a 5
question survey. www.couponsocial.net . Put my sponsor
ID#JF4234
Thanks  ”

6. Created by
Retain your Consumers
Social Promo Card (2’’ x 2’’)
Distribute a Card to each customer for feedback and prizes
Front Back
Take a pic to see the PromoCard TM
latest promotions!
Install app on your phone We value your input!
www.target.com
How it works?

7. Created by
Setup
survey style
campaigns to
generate traffic &
gain consumer
feedback!
Offer coupons or
promotions from
your biz or other
biz for completion
of survey!
Harvest
consumer raw
data about your
company with
real-time
analytics!

8. Created by
Promo Redemption
Keep consumers
involved by
offering daily
revolving coupons
%
25
and promos.
off
Customize landing
pages with
redirects to your
Anything in the store
company website. until August 15, 2011
This is a special promotion for customers who have provided
feedback. As part of this promotion we encourage to share coupons
by sending participants to www.couponsocial.net and one will be
sent to them or simply share this copy. This promotion is for the
Either print or sole purpose of gaining consumer feedback on products to make
present coupon consumers shopping experience more pleasurable.
from phone to
retail store.
Print or present this coupon from phone to store rep.

9. Created by
Monitor Consumer Feedback
From Facebook, Twitter, Linked In & More
 Automatic generated reports sent to your email daily
 Monitor keywords, phrases about your service or product
 Mass distribute coupons, promos, events and sales easily

10. Created by
Social Portfolio
Social Promoter Specialist | Liv Aware
Social District | Metro Detroit
Date | October 2011
Social Promoters | 256
SMS Network Size | 21,478
Email Network Size | 19,019
Facebook Network Size | 48,789
Twitter Network Size | 23,345
Linked In Network Size | 31,188
Google + Network Size | 5,019

11. Created by
How does it match up?
Marketing & Cost Conversion Ease of
Advertising Method Rate Use
Facebook Expensive Low Low
Impressions
Google PPC/ Expensive Moderate Low
AdSense
ADVO Mailers/ Moderate Low Moderate
Coupon Mailers
Paper Ads/ Magazine Expensive Low Moderate
Billboards
Mass Email Moderate Low Moderate
Marketing
SMS/Short Code Moderate Moderate Moderate
Marketing
Groupon/ Coupon Moderate Moderate Moderate
Viral Marketing is 100% CAN Spam compliant and
Promotion
free of any solicitation & nuisance guidelines.
Focus Group Expensive High Moderate
Viral Marketing Low High High

12. Created by
What does it cost?
Packages Includes Duration Cost
Social Promotion 1 • Send daily social marketing 1 month Ask your
For companies that campaigns through network Social
are beginning to enter 500 - 2” x 2” promo cards Business
the social network • Free: website, focus survey, Consultant
domain but do not 3d print tag with reader,
know how to get digital artwork rendering,
there. coupon distribution
• Max 4 coupon/survey
question changes a month
Social Promotion 2 • Send daily social marketing 1 month Ask your
For companies that campaigns through network No Contract Social
know a little bit about with analytic reports. Opt out any Business
social marketing and • 1,000 - 2” x 2” promo cards time Consultant
that already realize • Free: website, focus survey,
that it will be the next 3d print tag with reader,
best thing but need a digital artwork rendering,
push. coupon distribution
• Manage all social media sites
with analytic reports.
• Max 8 coupon/survey
question changes a month
Social Promotion 3 • Send daily social marketing 3 month Ask your
For companies that campaigns through network Contract Social
are true believers in 2,500 - 2” x 2” promo cards Business
social networking and • Free: website, focus survey, Consultant
believe viral 3d print tag with reader,
marketing is the only digital artwork rendering,
true method of coupon distribution
advertising • Manage all social media sites
with analytic reports.
• Unlimited coupon/survey
question changes a month