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Metaflo Mobilejapan
- 1. Mobile Japan: How the Japanese Sell and Buy through their mobile phones Presented by: Anthony Torres (MetaFlo Marketing KK, JAPAN)
- 5. 4. Japanese mobile carriers
- 6. 5. Mobile surpasses PC use in Japan In 2005, the number of mobile internet users exceeded PC users. PC Internet Users Mobile Internet Users User only of cellular phone, PHS, and portable terminal (Data: IAC Ministry) 4,980 5,722 6,164 6,416 6,601 2,504 2,794 4,484 5,825 6,923 657 1,061 1,453 1,511 1,921 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 2001 2002 2003 2004 2005 (10thousand)
- 7. 6. Top mobile sites in Japan
- 8. 7. Mobile Site: MobaGame Town Top Page My Page Games Search tools Profile page Friends Diary Clothes Mini mail Male/Female Male Female
- 9. 8. Typical online shop: ShopJapan mobile Cross Sell Email page to friend Thank you page Confirm order details Receive email, click link Send user confirmation phone Customer data input Details page Landing page
- 10. 9. Mobile expenditures Mobile Market Breakdown Mobile eCommerce Breakdown Mobile eCommerce- purchases, subscriptions, services Contents- downloads to phone, ring tones, screen savers Usage of next generation electronic cash enabled phones (Felica) on the rise Merchandise Services Transactions
- 12. 11. How Japanese use mobile: QR Code QR (Quick Response) a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994
- 13. 12. Affiliate Point media: RealAffiliate Affiliate program that directs mobile user from internet to store 1) User receives points for making reservations to visit the store via the affiliated point site 2) Upon completion of purchase at the store, the user is awarded additional points via the ICReader using the Felica enabled handset ïŒ°ïŒŁă point site Mobile point site QR Code or Email Access User receives points for making reservation Reservation and purchase are confirmed by affiliate Points are awarded to user via the point site Banner Access User visits store After purchase, user zaps IC Reader w/ handset WebTo function confirms sale and points User receives additional points based on purchase ValueCommerce Collaborative Project with NTTDoCoMo ïŒ¶ïŒŁ Affiliate ïŒ¶ïŒŁ Affiliate
- 15. 14. Mobile retail trends
- 17. 16. Mobile advertising trends eCommerce US$ Millions Online Ads US$ Millions