6. // TELL YOUR CUSTOMERS â ON PROPERTY
forget modesty
ce
⢠Include vanity URL
Embra on everything
bragging
Join us on facebook at
facebook.com/BoomtownNewOrleans
Must be 21. Š2011 Pinnacle Entertainment, Inc. All rights reserved.
BTNO-10515-Facebook_poster.indd 1 3/15/11 6:22 PM
MASTERMINDS
7. // TELL YOUR CUSTOMERS â ON PROPERTY
⢠Include vanity URL
on everything
⢠Signage
MASTERMINDS
8. // TELL YOUR CUSTOMERS â ON PROPERTY
⢠Include vanity URL
on everything
⢠Signage
⢠Marquee graphics
MASTERMINDS
9. // TELL YOUR CUSTOMERS â ON DATABASE
⢠Email blast
MASTERMINDS
10. // TELL YOUR CUSTOMERS â ON DATABASE
JUMP ON THE FANWAGON
for your chance to win big!
⢠Email blast
⢠Direct mail
MASTERMINDS
11. //TELL YOUR CUSTOMERS â MASS MARKET
⢠Web graphic
MASTERMINDS
12. //TELL YOUR CUSTOMERS â MASS MARKET
Entertainment.
It happens here.
Lee Greenwood ______________________
Job #: GS-12793
Client: Gold Strike
Title: Oct. Combo Ent Ad
FRI., nOv. 11 ⢠9 P.M. Publication: Memphis Flyer
Millennium Theatre
Color: 4/c
Trim: 9.35 x 12.4
24 95
Bleed: 0
$ (plus tax)
______________________
Date: 9/22/11
⢠Web graphic
SAT., nOv. 26 ⢠8 P.M.
Millennium Theatre
$
29 95 (plus tax) ⢠Print ads
EnTERTAInMEnT
Gabby Johnson Trigger Proof
Oct. 6 - 8 Oct. 12 - 15 ⢠Wed. 9 P.M. - 1 A.M.
Thu. - Sat. 9 P.M. - 2:30 A.M. Thu. - Sat. 9 P.M. - 2:30 A.M.
Iâm Melody, your Ambassador of Fun. Chat with
me for inside access to everything Gold Strike.
facebook.com/GoldStrikeTunica twitter.com/GSTunica
| For tickets, call 888.747.7711 or visit goldstrike.com Winning. It happens here.
Tickets based on availability. Schedule subject to change. Š2011 MGM Resorts International.⢠All rights reserved. Gambling problem? Call 1.888.777.9696
GS-12793_9.35x12.4_Oct_Memphis_ComboAd.indd 1 9/22/11 2:34 PM
MASTERMINDS
13. //TELL YOUR CUSTOMERS â MASS MARKET EnTERTAInMEnT
Entertainment.
It happens here.
Gabby Johnson Trigger Proof
Lee Greenwood
Oct. 6 - 8 Oct. 12 - 15 ⢠Wed. 9 P.M. - 1 A.M.
______________________
Job #: GS-12793
Thu. - Sat. 9 P.M. - 2:30 A.M. 9 P.M.
⢠Email blast
Thu. - Sat. 9 P.M. - 2:30 A.M.
Client: Gold Strike
Title: Oct. Combo Ent Ad
FRI., nOv. 11 ⢠Publication: Memphis Flyer
Millennium Theatre
Color: 4/c
Trim: 9.35 x 12.4
24 95
Bleed: 0
$ (plus tax)
______________________
Date: 9/22/11
Iâm Melody, your Ambassador of Fun. Chat with
⢠Direct mail
me for inside access to everything Gold Strike.
facebook.com/GoldStrikeTunica twitter.com/GSTunica
SAT., nOv. 26 ⢠8 P.M.
Millennium Theatre
$ 95
29
| For tickets, call 888.747.7711 or visit goldstrike.com
(plus tax) ⢠Winning.
Web graphic
here
It happens .
Tickets based on availability. Schedule subject to change. Š2011 MGM Resorts International.⢠All rights reserved. Gambling problem? Call 1.888.777.9696
EnTERTAInMEnT
⢠Print ads
GS-12793_9.35x12.4_Oct_Memphis_ComboAd.indd 1 9/22/11 2:34 PM
Gabby Johnson Trigger Proof
Oct. 6 - 8 Oct. 12 - 15 ⢠Wed. 9 P.M. - 1 A.M.
Thu. - Sat. 9 P.M. - 2:30 A.M. Thu. - Sat. 9 P.M. - 2:30 A.M.
Iâm Melody, your Ambassador of Fun. Chat with
me for inside access to everything Gold Strike.
facebook.com/GoldStrikeTunica twitter.com/GSTunica
| For tickets, call 888.747.7711 or visit goldstrike.com Winning. It happens here.
Tickets based on availability. Schedule subject to change. Š2011 MGM Resorts International.⢠All rights reserved. Gambling problem? Call 1.888.777.9696
GS-12793_9.35x12.4_Oct_Memphis_ComboAd.indd 1 9/22/11 2:34 PM
MASTERMINDS
17. //GET NOTICED
⢠Optimize for Edge Rank
MASTERMINDS
18. // GET THEM TALKING
⢠Ask questions
MASTERMINDS
19. // GET THEM TALKING
⢠Get them involved
Weâre giving our fans the power ... Check out our slot poll and let
us know which game you would like to see! - 2 minutes ago
MASTERMINDS
20. // GET THEM TALKING
⢠Get them involved
MASTERMINDS
21. // GET THEM TALKING
⢠Get them involved
MASTERMINDS
22. // UTILIZE FACEBOOKâS FEATURES
⢠Sharing button
MASTERMINDS
23. // UTILIZE FACEBOOKâS FEATURES
⢠Tagging friends
MASTERMINDS
34. // ADVERTISING
â
COST OF SOCIAL MEDIA VS. OTHER MEDIUMS
TV ⢠Radio ⢠Interactive
Medium CPM CPC
:30 TV $9 â
:60 Radio $11 â
Traditional Online $2.50 $3.70
Facebook Ads $0.57 $1.08
MASTERMINDS
36. // WHAT THEY LOOK LIKE
⢠Title
⢠Body Copy
MASTERMINDS
37. // WHAT THEY LOOK LIKE
⢠Title
⢠Body Copy
⢠Image
MASTERMINDS
38. // WHAT THEY LOOK LIKE
⢠Title
⢠Body Copy
⢠Image
⢠Social Endorsement
MASTERMINDS
39. // TARGETING
⢠Location, Language, Education and Work
⢠Age, Gender, Birthday and Relationship Status
⢠Likes and Interests
⢠Friends of Connections
⢠Connections
MASTERMINDS