LinkedIn reveals Most Engaged UK Marketers in 2013 LinkedIn’s Most Engaged Marketer 2013 highlights the UK marketers that are using the platform to their best advantage. These marketers are not only crafting their own personal professional brand but are exceptional advocates for the companies they work for. LinkedIn recently passed the 259 million member mark, continuing its growth as the world’s largest professional online audience, and as a platform for marketers to build their own careers by accessing the latest industry insights, influencing their network, and connecting with new clients. We wanted to see which UK marketers were most engaged on LinkedIn and so, for the second year running, we took the more than 10,000 LinkedIn members in the marketing function at FTSE 100 companies, and looked at a range of indicators of how engaged they are on LinkedIn, beyond simply number of connections. We looked at metrics including recent growth in new connections, average visits to the site, the number of different parts of LinkedIn.com they engage with, Groups joined, companies followed and social actions such as number of shares, likes and comments. The result is a snapshot of the UK’s most engaged and influential marketers on LinkedIn, spanning consumer and b2b. Between them they represent sectors ranging from finance to hotel groups, and major brands from B&Q to Nurofen. To find out how you can begin to make more of your professional network in your career, check out these top tips. Please join us in congratulating your peers who are deriving the most value from LinkedIn in their careers. The 10 Most Engaged FTSE 100 Marketers on LinkedIn - Marco Augugliaro, Digital Media, Reckitt Benckiser - Paul Hudson, Global Marketing Consultant, RSA - Claire Whitehead, former Head of Global Brand Strategy & Marketing, InterContinental Hotel Groups - Craig Chadburn, Social Media Manager, BT - Marghaid Howie, Chartered Marketer, Capita - Americo Campos Silva, Global Media Manager, Shell - Vinne Schifferstein Vidal, Market Development Director, Pearson plc. - George Cairns, Acting Head of Digital Marketing Strategy, Lloyds - Jon Coulson, Marketing Consultant, B&Q - Rebecca Heptinstall, Social Media Manager, Financial Times

1. www.linkedin.com
LinkedIn’s Most Engaged Marketer 2013 highlights the UK marketers that are using the
platform to their best advantage. These marketers are not only crafting their own personal
professional brand but are exceptional advocates for the companies they work for.
To generate this list we looked at metrics including recent growth in new connections, the number
of different parts of LinkedIn.com they engage with, active contributions within Groups, companies
followed and social actions such as number of shares, likes and comments.The result is a snapshot
of the UK’s most engaged and influential marketers on LinkedIn, spanning consumer and b2b.
Between them they represent major brands in sectors ranging from finance to hotel groups.
Marco Augugliaro
Digital Media at Reckitt Benckiser
London, United Kingdom│Marketing and Advertising
Previous ESADE, Hewlett-Packard, Barcelona, Ernst & Young
Education
500+
ESADE Business School
connections
ConnectConnect
Paul Hudson
Global Marketing Consultant at RSA
United Kingdom│Financial Services
Previous The Wall Street Journal, Collinson Latitude, HSBC
Education
500+
University of Central Lancashire
connections
ConnectConnect
1
2

2. www.linkedin.com
Americo Campos Silva,
Global Media Manager, Shell
London, United Kingdom│Marketing and Advertising
Previous Shell Brands International, PUBLICIS
Education
500+
IMD - Business Programs
connections
ConnectConnect
Marghaid Howie
Chartered Marketer, Capita
Brentford, Greater London, United Kingdom│Outsourcing/Offshoring
Previous Energyhelpline, Domestic & General, Barclays Wealth
Education
500+
Chartered Institute of Marketing
connections
ConnectConnect
Craig Chadburn
Social Media Manager, BT
Retford, Nottinghamshire, United Kingdom│Information
Technology and Services
Previous BT, BT Global Services
Education
500+
Colley School, Sheffield
connections
ConnectConnect
Claire Whitehead
Former Head of Global Brand Strategy & Marketing,
InterContinental Hotel Groups
London, United Kingdom│Marketing and Advertising
Current deuceycourture
Education
500+
University of Cambridge
connections
ConnectConnect
3
4
5
6

3. www.linkedin.com
Rebecca Heptinstall
Social Media Manager, Financial Times
London, United Kingdom│Online Media
Previous gyro, Pass It On Media, Xchangeteam
Education
500+
The Institute of Direct Marketing
connections
ConnectConnect
Jon Coulson
Marketing Consultant, B&Q
St Albans, United Kingdom│Marketing and Advertising
Previous kitchn DK, Velo Agency, Malika
Education
500+
University of Derby
connections
ConnectConnect
George Cairns
Acting Head of Digital Marketing Strategy,
Lloyds
Bristol, United Kingdom│Financial Services
Previous Lloyds Banking Group, Bank of Ireland, Lion Nathan
Education
500+
Chartered Institute of Marketing
connections
ConnectConnect
Vinne Schifferstein Vidal
Market Development Director, Pearson plc.
London, United Kingdom│Publishing
Previous Elsevier, LBi Lost Boys, FIPnetwork
Education
500+
Universiteit van Amsterdam
connections
ConnectConnect
7
8
9
10