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Marketing Solutions Sponsored Groups product sheet
1. Marketing Solutions
Introducing LinkedIn Groups
Companies often talk about ‘joining the conversation’
and ‘thought leadership’. But how do you actually do
it in a professional context and attract large numbers
of qualified participants?
LinkedIn Custom Groups are the answer. They let you
reach out to 238M+ members worldwide (10M+ in the
UK; 34M+ in Europe) and invite them into a discussion
around a shared professional passion, interest or goal.
Create a professional conversation
Our members come to us looking for insights and
information about companies, brands and topics that
matter to them and there are already 1m groups in
existence on LinkedIn worldwide – with 1.5 million
group memberships each week.
This means you’re using a well-understood and
popular tool for your message, when you sponsor a
LinkedIn Custom Group.
How LinkedIn Custom Groups work
• Create a branded discussion forum
• Steer the conversation with community management
tools and weekly emails to group members
• Get ‘free’ members organically
• Recruit more members using Join Group Ads and
Sponsored InMail Messages
• Generate valuable earned media, as group members
‘like’ comments and share discussions with their
LinkedIn network – Members’ updates are posted to
their 1st degree connections’ homepages in the
Network Update Stream
• Exclusively promote your content and messages in
the right-hand rail with units that support rich media
and video
• Get valuable metrics and analysis
Create branded discussion forums that underpin
thought leadership and social media marketing
campaigns. Add members, encourage
conversation and build a lively community that
endorses your brand.
LinkedIn
Custom Groups
A thriving environment
for thought leadership
and engagement
HP Business Answers Group