3. #Hiretowin
Recipe to successful hiring on LinkedIn
ï§ Understand your target audience
ï§ Create valuable content that resonates with this audience
ï§ Reach your audience at the right time
ï§ Double the success of your sourcing efforts
9. One Aspirational Mindset
400+ Million Minds on LinkedIn
Spend Time
Personal Networks
Info on friends
Info on personal interests
Entertainment updates
Invest Time
Professional Networks
Career info
Updates from corporations
Current affairs
16. Be specific about your target audience
Software Engineers
Software Engineers
in Tech
Senior Software
Engineers in Tech
Senior Software
Engineers in the New
York Area
17. This is Alice Greene,
She is a Senior Software
Engineer in Tech from New York
18. 19
1 Whitepaper
3 blog posts/ long form posts
10 status updates
Put yourself in Alice's shoes. You speak to
people like Alice every day to help them get a
job - what do most candidates need help with?
25 tweets/ snippets
Reuse & repurpose your own content
21. Peers
1MM+ posts/wk in Groups
130k/wk Member Posts
Thought Leaders
500+ Influencers
News
2MM+ Publishers
LinkedIn Pulse
Brands
7MM+ Company Pages
Company Updates
18MM+ Slideshares
Elevate
Education
270k+ Lynda classes
Leverage the content on LinkedIn
35. 36
Members who are more engaged with your content, are
usually 2x more likely to respond to an inMail/Job posting
36. Next steps to recruiting the audience you care about
37
Things you can do today
1. Identify and get specific about your target audience
2. Provide them with content they care about & reel them in by
ï§ Tailoring content
ï§ Being insightful
ï§ Asking questions
ï§ Being visual
ï§ Being accessible
3. Do what you do best = recruit!