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(Re)Introducing Entrepreneurial
Thinking to Your Organisation
Sahar Hashemi
Co-Founder of Coffee Republic,
author of Anyone Can Do it and Switched On
Coffee Republic
or

un-Coffee Republic
THINK
like a
START UP
The 6 habits
to take away
We’re talking
EVERY DAY INNOVATION
not breakthrough
innovation
EVERYDAY innovation
small changes
that add
up to BIG THINGS
UNLOCKING

your team’s
innovation &
creative capacity
THE BIGGER
WE GET

the smaller
we act
Habit 1
Step into the customer’s shoes
Become
the
Customer
Make your
focus
EXTERNAL
Not
INTERNAL
Customers
Us

(the company)
Vs.
Them

(customers)
“EMPATHY is the ultimate
virtual reality - climbing into
another persons mind to
experience the world from
their perspective”
Daniel Pink
PILLOW
TALK
“Marketing is giving people
something they DON’T even
KNOW they WANT.”
Market
Research
“If I had asked my
customers what they
wanted they would have
said a faster horse.”
Henry Ford
“We don’t do market
research we figure out
what we want. ”
Steve Jobs
Habit 2
Get out
of the office
Beware
of

Bureacracy!
“Genchi Genbutsu.”

“Go and see for yourself.”
Busyness

vs.
Business
Stimulus IN

=

Ideas OUT
Habit 3
The importance
of being clueless
This is
how we’ve
always
done it

It’s not
industry
practice

Someone
tried this…
It doesn’t
work

Believe
me I know
what works

Dominant
logic says…
The
Expert Trap
“Go find me a 19 year
old who doesn’t know it
cant go any faster.”
Henry Ford
UN- Learning
INNOVATION
IS AN ACT OF

CREATIVE
DESTRUCTION
Habit 4
Bootstrapping
MAKE IT HAPPEN
CULTURE
Habit 5

MAKE IT HAPPEN
Bootstrapping
& Prototyping
Corporate
Traffic
Lights
“Anything worth doing is
worth doing..

badly.”
2+2=
“I made 5,127 prototypes of
my vacuum before I got it
right. There were 5,126
failures, but I learned from
each one. That’s how I came
up with a solution.”
James Dyson
“Move fast and
break things.”
“Done is better
than perfect.”
Mark Zuckerburg,
The Hacker Way
MONEY
IS A POOR

SUBSTITUTE FOR

CREATIVITY
“If I’d had shed loads of
money I’d have done
everything wrong.”
Dame Anita Roddick
Habit 5
Notching up no’s
217

rejections
300

rejections
12

said no to
WE LOVE

THE OLD
WE REJECT

THE NEW
NO
NO
NO

NO

NO

NO
NO

NO
NO
NO
YES
Habit 6
Taking 100% of
yourself to work
ENTREPRENEURIAL

PASSION
PERFORMANCE
100% of
you

Work

YOU
“Fun is not a form of
entertainment.
It’s an integral part of
being good at what you
do at work.”
Daniel Pink
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013
(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013

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(Re)Introducing Entrepreneurial Thinking to Your Organisation | Talent Connect London 2013