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Angela Farrelly
Strategy Manager Talent Acquisition
Air New Zealand
How Air New Zealand Reinvented
Their Talent Acquisition Business
#intalent
Why Proactive?
#intalent
#intalent
#intalent
#intalent
#intalent
Greater Accessibility to Talent
Perfect blend of HR & Marketing
#intalent
Air New Zealand Story
#intalent
ADKAR
A Awareness of the need for change
D Desire to participate and support the change
K Knowledge on how to change
A Ability to implement required skills and behaviours
R Reinforcement to sustain the change
#intalent
#intalent
#intalent
To step change people’s
capability you have to DO
something DIFFERENT.
That's why it is so complicated.
– Angela Farrelly
#intalent
People Capability – Pillar 1
#intalent
Best candidate or best applicant?
79% of working professionals
around the world are
considered passive
candidates.
The other 21% are actively
seeking a job.
#intalent
Candidate experience Pillar 2
Our new candidate journey
Digital
& Social
Media
Careers.airnz.co.nz
Targeted
attraction
strategies
Advertising
Events
Referrals
Networks
#intalent
Talent Pipelines
LinkedIn
Passive
SnapHire
Active
#intalent
Technology Enablers Pillar 4
Social Media
Channels
LinkedIn
Twitter
Facebook
Youtube
Partner
Programmes
Training Providers
Education Providers
WINZ/Govt Agencies
Direct Media
Channels
Job Boards
Print media
Ambient
Database
Comms
Email Alerts
Hi-Flyer Newsletter
Candidate Care
Progammes
The Korunet
Policy Information
and Advice
MyCareer
Career Pathways
Preferences
questionnaire
SNAPHIRE DATABASE
CAREER SITE
ACTIVE CANDIDATE
CHANNELS
INTERNAL
CHANNELS
PASSIVE
CANDIDATE
CHANNELS
#intalent
January – December 2013
New CEO
New Strategy
Company Restructure
New Chief People Officer
HR Restructure
New GM Sourcing & Leadership
New Head of Talent
Evolution of the Strategy
New TA Leadership team
#intalent
CEO
CPO
GM
Head of
Talent
Acquisition
Strategic
Sourcing
Leader
Systems &
Reporting
TL
Volume TL
Specialist
TL
#intalent
CEO
CPO
GM
HTA
Strategy Manager
Strategy
Employment Brand
Exec Recruitment
Systems &
Reporting TL
Systems
Reporting
Vetting
Ops TL
Volume
Recruitment
Corp TL
Corporate
Recruitment
Tech TL
Engineering,
Technical & Pilot
Recruitment
#intalent
2011 joined
Air NZ
Implement
change
2012 Cost
cutting
restructure
New CEO
Jan 2013
2013
business
restructure
New CPO
New GM
New HTA
2014
Evolution of
TA Strategy
Journey in milestones
What’s Next?
#intalent
Talent Acquisition Strategic Model
To achieve great performance, the Talent Acquisition team will need to focus on
seven key areas
Delivery &
Process
improvement
Search
Engine
Enabled by
Technology
Talent Brand
Capability
Channel &
Selection
Architecture
Integration &
Workforce
Planning
#intalent
#intalent
Key take outs
 Change is constant
 It’s hard work
 Get buy in from everyone
 Customer Acquisition same as Talent Acquisition, if you don’t understand –
get marketing to help you
 Don’t do it alone
How Air New Zealand Reinvented Their Talent Acquisition Business Talent Connect Sydney 2014

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