2. Flexible-Price Policy
⢠This is a policy where customers pay different
prices for the same type or amount of
merchandises.
⢠For example almost all goods that you can buy
are under this policy.
3. One-Price Policy
⢠This is where all customers are charged the
same price for all the goods and services
offered for sale.
⢠For example rent
4. Prestige Pricing
⢠Is giving a product a high price to convey the
idea that it is a high-end product.
⢠For example designer clothing.
5. Odd/Even Pricing
⢠A psychological pricing method used to get
customers to buy a product by simply
lessening the amount a few cents and giving it
an odd amount.
⢠For example $99.99 instead of $100
6. Price Lining
⢠This is a method used by retailers to group certain price
ranges together, and keeping the most expensive group
further away from the cheapest group.
⢠For example the most expensive product will be in the back of
the store or on the top tow of shelves at a store. Cheaper
products will be in the front or bottom shelves of a store.
7. Promotional Pricing
⢠When a new product is available for sale some
retailers offer it at a higher or lower price for a
short time to increase sales.
⢠For example new shoes cost $150, but after a
few months the same shoes can cost $80.
8. Multiple-Unit Pricing
⢠Is used to set a single price for two or more
units of the same product to make the
consumer feel they are gaining more by
buying more.
⢠For example buy 3 candy bars for $2
9. Bundle Pricing
⢠This is combining several products and
offering the bundle at a reduced price. This
strategy can be effective at selling product
accessories that customers would not buy
outside the bundle.
⢠For example Cable Companies use it to
persuade customers into buying premium
movie channels.
