2nd year Business Marketing course

2. PRO active

3. RE active

4. strategy: exporting produces in home market and sell overseas.

5. strategy: licensing licensor will grant an organization in the foreign market a license to produce the product, use the brand name etc in return that they will receive a royalty payment.

6. strategy: franchise similar to licensing, only instead of royalties paid a fee, typically more for whole business model vs product lines.

7. strategy: alliances networks of companies that collaborate in the achievement of a given project or objective

8. strategy: investment Foreign Direct Investment = long term participation by country A into country B