2. Agenda
1. GOMO Best Practices
2. Ad Monetization for Desktop and Mobile Sites
3. Ad Monetization for Mobile Apps
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3. 10 best practices for mobile sites
keep it quick make it easy to convert.
simplify navigation make it local
be thumb friendly make it seamless
design for visibility use mobile site redirects
make it accessible learn, listen & iterate
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4. Case Study: Robert Brothers (Real Estate)
http://www.youtube.com/watch?v=54T8m7JZLjo&feature=plcp
http://www.youtube.com/watch?v=54T8m7JZLjo&feature=plcp&noredirect=1 Google Confidential and Proprietary 44
5. Be thumb-friendly
Making links
isolated prevents
accidental clicks.
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6. Design for visibility on a small screen
Create contrast
between
background and
text.
Make sure
Use size and content fits
color to indicate onscreen and
link/button can be read
priority. without pinching
or zooming.
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7. Make it accessible
Adapt your site for
both vertical and
horizontal
orientations.
Find alternatives to
Keep users in the Flash like HTML5.
same place when
orientation
changes.
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8. Use mobile site redirects
Let users choose
which version
they prefer to see
Give users the option for later visits.
to go in between
mobile and desktop
versions of the site.
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10. CNN uses mobile as another medium
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11. Stock Exchange of Thailand has mobile market data
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12. Stock Exchange of Thailand mobile
complements their website (61M pageviews a month)
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13. The Magic Mobile Formula…
Better User
Experience
ñPage
Views
$$$
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14. Ad Monetization: How to monetize your desktop/ mobile
site?
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15. We partner with the biggest publishers in the world
200B ad impressions
served per month
$7B+ paid to partners
annually worldwide”
And more…
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16. Desktop Site Ad (Image)
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17. Desktop Site Ad (Text)
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18. Mobile Ad
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19. Monetize Across All of Your Online Ad Inventory
Google AdSense ads can serve here:
Sites Mobile Video Games
Sign Up: www.google.com/Adsense
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20. How to monetize Mobile Search?
“ 44% of Last Minute “
Holiday Purchases will be
Mobile
Google Mobile Ads Blog,
Sep 6 2011 http://goo.gl/
w12vt
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2
21. What if I have a Search Site?
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23. Major Search Site Categories
Shopping Travel Real Estate Jobs
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24. How to monetize your mobile app?
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25. There are many ways to monetize your app
Paid downloads Freemium
User pays a fee to download User pays for additional
functionality
In-app purchase Advertising
User purchases digital goods User clicks on ads
within the app
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26. I’ve built an app. How do I make money?
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27. AdMob Partners
Sports Tech News & Music Entertainment Games Women’s Lifestyle Utilities
Weather Interest
Anime
Spanish
Fitness Autos
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28. AdMob works with top Advertisers and Agencies
Consumer Movies, TV
Products & Games Travel Food & Dining Internet Autos
Retail Financial Internet
11 Google Confidential and Proprietary 28
29. Here’s how advertising works
User launches User clicks on ad You get paid for
your app placed in your app each click
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30. Ads that think “smart”
“Smart” detection of device width and
orientation consistently deliver ads that fit
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31. iPad Ad Units
300 x 250 (IAB Medium Rectangle) 728 x 90 (IAB Leaderboard) 468 x 60
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32. Start Monetizing Today … for free!
1. Build a Mobile Site www.howtogomo.com
2. If you have a mobile site, earn $ www.google.com/Adsense
3. If you have an app, monetize with www.Admob.com
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