1. 10 Key Takeaways
From Likeable U
@DaveKerpen
CEO @LikeableMedia
#Likeable
Likeableu.com

2. What’s Inside
• Meet Likeable
•Likeable U and the Likeable Awards
•10 Key Takeaways From Likeable U
•Likeable Community College
• Questions/Feedback & Grand Prize
#Likeable

3. Meet Likeable
#Likeable

4. Clients We Work With
#Likeable

5. Likeable U Class of 2012: Beyond The Buzz
#Likeable

6. Likeable Awards
Award Winners
Most Likeable CEO: Dennis Crowley
Most Likeable CMO: Geoff Cotrill
Most Likeable Entrepreneur: Spencer Bramson
Most Likeable Photographer: Anthony Quintano
Most Likeable Journalist: Matt Silverman
Most Likeable Food Blogger: Lindsay Nixon
Most Likeable Mom Blogger: Bringing Up Brooklynites
Most Likeable Video Blogger: Cassidy Quinn
Most Likeable Author: JK Rowling
Most Likeable Doctor: Ed Zuckerberg
Most Likeable Marketing Thought Leader: Adam Kmiec
View all finalists at Most Likeable Professor/Teacher: Anthony Rotolo
http://likeableuawards.com Most Likeable Lawyer: Brian Cuban
Most Likeable Student: Tina Yip
Most Likeable Fashion Designer: Donna Karan
Most Likeable Chef: Fabio Viviani
Most Likeable Politician: Cory Booker #Likeable

7. Key Takeaway #1
“Writing is the most important part of your job, even if it’s just 140
characters.” – Jeff Glor, CBS
#Likeable

8. Content Is King, Engagement Is Queen
*Client
*Client #Likeable

9. Key Takeaway #2
“A lot of companies don’t keep the social in media.”
– Aliza Licht, DKNY
#Likeable

10. How To Be Social
#Likeable

11. Key Takeaway #3
“Being likeable means being a good citizen in the new social paradigm.
Sharing good content makes you likeable.” – Daniel Kim, Red Mango
#Likeable

12. How To Be Likeable: Provide Value
10% Off = Marketing
50% Off = Value
100% Off = Loyal customers for life
#Likeable

13. Key Takeaway #4
“Understand the pulse of your community and what they want.”
– Matt Burton, American Express
#Likeable

14. Ask Your Community
John Deere’s Facebook
app lets fans “want” their
products
#Likeable

15. Key Takeaway #5
“Nothing good ever happens from staying in your comfort zone.”
– Peter Shankman, HARO
#Likeable

16. Don’t Be Afraid To Blaze The Trail
#Likeable

17. Key Takeaway #6
“The power of video is growing in importance, especially in social
media.” – Jen Rubio, Warby Parker
#Likeable

18. Video Brings a Face Back into Social Media
#Likeable

19. Key Takeaway #7
“Succeed through failure. If you don’t fail, scrap the idea. Find a new
way to do it.” – Jeffrey Hayzlett
#Likeable

20. When You Do #Fail, Be Honest & Transparent
#Likeable

21. Key Takeaway #8
“With the Facebook IPO, there will now be more CMOs saying they
need to have a social media strategy.” – Reggie Bradford
#Likeable

22. What Facebook’s IPO Means For Brands & Marketers
“5 Ways Facebook’s IPO Affects Brands
And Marketers”
http://bit.ly/Js2P24
#Likeable

23. Key Takeaway #9
“Everyone should have their own solution for measuring ROI” –
Lindsay Lucas, LinkedIn
#Likeable

24. Best Practices For Measuring ROI
#Likeable

25. Key Takeaway #10
“Social media is connecting us in ways we don’t know or understand
yet.” – Jeff Pulver
#Likeable

26. #140conf
Register today for an exclusive discount. Use the code: likeable
Visit 140conf.com for more details!
#Likeable

27. Likeable Community College
• All the expertise of Likeable Media brought to your brand
• Evaluate your community manager's knowledge through the CMAT
• Participate in bi-weekly social studies
• In person workshops with Google+, LinkedIn, and more
Mention discount code WEBINAR when you sign up and receive 20% off!
For more information, please visit LikeableCC.com or
email gaby@likeable.com #Likeable

28. Questions/Feedback?
Grand Prize!
FB.com/LikeableMedia
@LikeableMedia
dave@likeable.com
@DaveKerpen
likeableu.com