The document discusses blogging and its benefits. It notes that blogging can help with attention, engagement, reflection, community building, and creative expression. Blogging allows for authentic conversations and can help businesses compete against larger competitors. When done well through regular posting and integration with other platforms, blogging can improve search engine rankings and spread information faster than traditional news services. The document provides tips on how to start and maintain a blog, including planning goals and audience, choosing tools, evaluating analytics, and ongoing learning.
4. Get a Clue
Be in your conversations
“A powerful global conversation has
begun. Through the Internet, people are
discovering and inventing new ways to share
relevant knowledge with blinding speed. As a
direct result, markets are getting
smarter — and getting smarter faster
than most companies.”
The Cluetrain Manifesto
“Markets are conversations.” FREE at cluetrain.com
“Conversations among human beings
sound human. They are conducted in a
human voice.”
10. Power of Blogs
“It is remarkable what a smart individual with passion can do with a blog.
People have blogged their way to dream jobs (and book deals) through the
ideas they express. Rock bands have built loyal followings and
gained record contracts. Political candidates have broken out of the pack.
And companies have competed effectively even against much larger,
better-funded players.” – David Meerman Scott in “The New Rules of Marketing
& PR”
“Information often spreads faster through blogs than via a news service. No
form of viral marketing matches the speed and efficiency of a blog… (blogging) is
the best way to secure a high Google ranking…the shortest, cheapest,
fastest, and easiest route to a prominent Google ranking is to blog often. We
named this book Naked Conversations because of our belief that authenticity is the
core value that makes blogging such a new and different way for business to
communicate. If authenticity is the defining feature of blogging, then
credibility is its benefit.” – Robert Scoble & Shel Israel in “Naked Conversations”
12. Local Blogging Talent
• Ethical Weddings.com
• Great community
- loyal, engaged
• Top google ranking
• Well integrated
- website / newsletter
• Multiple authors
- including Brides
• Posting regularly
13. How to Blog
• Learn • Play & connect
- make a blog, eg. Tumblr
• Read blogs
- blogsearch.google.co.uk
- comment on blogs
- technorati.com • Build & integrate
- choose your tools
• Plan
- audience
- Wordpress, Blogger, etc
- integrate or blogsite, eg.
nodestone.com
- goals > link to biz goals
- maintenance
- contributors
- topics
• Evaluate Analytics,
- eg. Google
- frequency Feedback, search ranking.
• Learn
15. Your Turn
Why Blog? Why Not?
• Brainstorm 3 good
reasons to blog - specific
to your enterprise
• Name at least one
obstacle. How could you
get over it?
• Share with another
person
16. Your Turn
Stakeholders / Audience
• The first audience for
your blog is you!
• Who else would you
want your blog to
interest / inform /
inspire?
• Draw it like a mind map
Example from University of Sussex bespoke training
• Discuss with someone
