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Linh T. Le & Louis Ting

Technology Entrepreneurship
    Prof Chuck Eesley, Stanford University
 Description
            of the prototype
 Feedbacks on Technical Approach (Cont’d)
 Feedbacks on Business Approach (Cont’d)
 Business Model Canvas
 Acknowledgement
Simon et al., Nature Materials, 2008
 Supercapacitor               a.k.a BatteryX Attributes
  • Integration with Flexible Electronics
  • Higher Specific Power
  • Rapid Charge/Discharge times with million cycles
  • Stable at extreme temperature


 Silver Current
   Collectors
                                   Hermetic
                                                   Concept Flexible
                                    Seal         First Gen BatteryX
         Kapton   Graphene        Electrolyte(FGBX)- size 2x4x1 mm
                  Electrodes
 Market:
  • Replace thin film battery market with technical
    value added performance
  • (Drop this product line)Different product line to
    target home-used rechargeable battery
 Competitors
  • Competitive landscape assessment with 3-4
    startups in similar applications
  • Due diligence on direct competitors including Blue
    Nano, Infinite Power Solution and Paper Battery

 Customers
  • Customized design for specific customer’s needs
    (R&D lab, startups, etc.)
  • Marketing to reach home-use customers
 Other   Potentials Application:
  • Battery for car and potential use in energy storage
   with solar module, etc. Potential integration in
   display industry, RFID and sensory industry

 Other technical insights, knowhows that
 need to be patented which unrelated to
 “core technology”
 Market   Size:
  • Evaluate the market size for thin film battery
   category ($300 million)

 Cost   Structure:
  • On-going develop cost analysis for FGBX
  • Benchmark with Blue Nano cost of thin film battery
   $2 each
 Potential    Customers:
  • Re-define potential customer: US Army which
   need customizable energy storage systems

 Commercialization    plan
  • Cost
  • Timeline
  • Partnership
 Key Partnership
 Key Activities
 Key Resources
 Value Proposition
 Customer Relationship
 Channels
 Customer Segments
 Cost Structure
 Revenue Streams
 Raw   materials suppliers including
  electrodes materials, current collectors,
  electrolyte, packaging materials.
 Materials Deposition equipment Inkjet
  printing, 3D printing
 University for exclusive IP licensing
 R&D  back-end to design, test and
  manufacturing electrodes.
 Marketing the technology and find the
  customer
 Scouting new ideas and technologies for
  the applications
 Intellectual
            Property:
 R&D: Lab scale
 Manufacturing site for scale up and
  assembly of component
 Tailorable graphene-based structured
  electrodes for better performance battery.
 Readiness to scale up from R&D to
  industrial manufacturing based on net-
  shaped technology
 Keep   the customers update with latest
  development via formal/informal meeting,
  newsletter.
 Highly customized product to meet
  different customer needs.
 Online  for both customized request and
  home-use product from different customers
 Distribution channel for home-use product
  via department store such as Target, Home
  Depot, Walmart
 Primary   customer would be flexible
  electronics industries that need to replace
  thin film battery with a better product.
 Home use consumers can also purchase a
  different lines of product to replace their
  recharge battery.
 Annual  licensing fee to university
 Raw materials cost, assembling cost and
  overhead for manufacturing step.
 Cost for distribution channel, inventory,
  marketing and sale
 Licensing technology for non-exclusive
  applications
 Sale for home-use product line
 Contract with current customer to develop
  customized battery
Don Green, Venture Lab Mentor
https://www.venture-lab.org/venture/view_profile/37106

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Technology Entrepreneurship OAP 2012

  • 1. Linh T. Le & Louis Ting Technology Entrepreneurship Prof Chuck Eesley, Stanford University
  • 2.  Description of the prototype  Feedbacks on Technical Approach (Cont’d)  Feedbacks on Business Approach (Cont’d)  Business Model Canvas  Acknowledgement
  • 3. Simon et al., Nature Materials, 2008
  • 4.  Supercapacitor a.k.a BatteryX Attributes • Integration with Flexible Electronics • Higher Specific Power • Rapid Charge/Discharge times with million cycles • Stable at extreme temperature Silver Current Collectors Hermetic Concept Flexible Seal First Gen BatteryX Kapton Graphene Electrolyte(FGBX)- size 2x4x1 mm Electrodes
  • 5.  Market: • Replace thin film battery market with technical value added performance • (Drop this product line)Different product line to target home-used rechargeable battery
  • 6.  Competitors • Competitive landscape assessment with 3-4 startups in similar applications • Due diligence on direct competitors including Blue Nano, Infinite Power Solution and Paper Battery  Customers • Customized design for specific customer’s needs (R&D lab, startups, etc.) • Marketing to reach home-use customers
  • 7.  Other Potentials Application: • Battery for car and potential use in energy storage with solar module, etc. Potential integration in display industry, RFID and sensory industry  Other technical insights, knowhows that need to be patented which unrelated to “core technology”
  • 8.  Market Size: • Evaluate the market size for thin film battery category ($300 million)  Cost Structure: • On-going develop cost analysis for FGBX • Benchmark with Blue Nano cost of thin film battery $2 each
  • 9.  Potential Customers: • Re-define potential customer: US Army which need customizable energy storage systems  Commercialization plan • Cost • Timeline • Partnership
  • 10.  Key Partnership  Key Activities  Key Resources  Value Proposition  Customer Relationship  Channels  Customer Segments  Cost Structure  Revenue Streams
  • 11.  Raw materials suppliers including electrodes materials, current collectors, electrolyte, packaging materials.  Materials Deposition equipment Inkjet printing, 3D printing  University for exclusive IP licensing
  • 12.  R&D back-end to design, test and manufacturing electrodes.  Marketing the technology and find the customer  Scouting new ideas and technologies for the applications
  • 13.  Intellectual Property:  R&D: Lab scale  Manufacturing site for scale up and assembly of component
  • 14.  Tailorable graphene-based structured electrodes for better performance battery.  Readiness to scale up from R&D to industrial manufacturing based on net- shaped technology
  • 15.  Keep the customers update with latest development via formal/informal meeting, newsletter.  Highly customized product to meet different customer needs.
  • 16.  Online for both customized request and home-use product from different customers  Distribution channel for home-use product via department store such as Target, Home Depot, Walmart
  • 17.  Primary customer would be flexible electronics industries that need to replace thin film battery with a better product.  Home use consumers can also purchase a different lines of product to replace their recharge battery.
  • 18.  Annual licensing fee to university  Raw materials cost, assembling cost and overhead for manufacturing step.  Cost for distribution channel, inventory, marketing and sale
  • 19.  Licensing technology for non-exclusive applications  Sale for home-use product line  Contract with current customer to develop customized battery
  • 20. Don Green, Venture Lab Mentor https://www.venture-lab.org/venture/view_profile/37106