This document provides 5 ways for politicians to use social media: 1) Social mobilization and micro-donations through platforms like Wildfire and ActBlue, 2) Establishing an online presence by writing for blogs, 3) Engaging women voters through female-focused social media, 4) Optimizing search engine results and profiles, 5) Using Facebook and Twitter for advertising, engagement, and connecting with constituents. It also lists relevant social media platforms and resources for each tactic.