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Our Social Media Recruiting Journey  How Intuit Recruiting manages the madness The Recruiter Conference Nov 11 - @ghouston & @leslie12002
Our Social Journey ,[object Object],[object Object],[object Object]
Social used to mean in person meetings But conversations were moving
Online communities were forming Recruiters needed to join or be left behind
LinkedIn hit the scene And recruiters thought they had access to the world
But social was much larger So we created a strategy to engage and enhance the experience
We started with LinkedIn  Company page, groups and personal profiles
Looked for new ways to engage on Facebook Video chats, discussions, wall, jobs, blogs
Created @intuitcareers Knew we had to do more than just post jobs
We integrated YouTube Videos resonated with jobseekers and passive candidates
As we looked for new ways to engage Slideshare.net/intuitcareers became our 5 th  social channel
Created social media bootcamp And trained our recruiters on how to be effective socially
Social is only social if you have a conversation Social is only social if you have a conversation!
We socialized jobs Where people were hanging out
We found content to share Focusing on what our customers want to hear
We stopped just shortening URL’s And discovered the power of the bit.ly bundle
We partnered with the business To bring their conversations online – events, speeches
Went old school with a social twist Social recruiting should result with in person meetings
Trying something new We are finding additional ways to engage on our channels
We tried to make sense of the numbers Learning which numbers really mattered
Added Google Analytics As we engaged in conversation our social sites rose
We monitored our brand Realizing customer feedback is key
Contributed to Intuit being  recognized #2 Most Social Company ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],By encouraging a social culture
We are exploring our future ,[object Object],[object Object],[object Object],[object Object],By talking to the customer
Redesigning our sites By asking our customers what they want
Finding ways to move culture & jobs  From the water cooler to employee’s online network
We are checking out the new sites Is this the new Facebook or a disruptor?
And finding innovative ways to use tools Like QR codes to enhance the experience
Social is not just about the latest new thing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],It’s about enhancing the overall experience for our customer
Our challenge to you Join in the social journey, explore ways to engage with your potential applicants and have a real conversation with them
To continue the conversation, connect ,[object Object],[object Object],[object Object],[object Object]

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Intuit's Social Media Recruiting Journey Nov2011