Presentation given to Indie Game Developers in Norwich 27th June 2013

1. The Opportunity of Windows
Lee Stott
Technical Evangelist, Microsoft
Developer & Platform Evangelism
LeeStott@Microsoft.com
@lee_Stott
http://blogs.msdn.com/ukmsdn

2. HAVE AND USE TO INTERACT
WITH
COMPOSED
OF
RUNNING
ON

5. 1bn+Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx

6. 690mSource: IDC, March 2012

7. 100mSource: IDC, March 2012

8. All-up Windows Annual Sales Volume Worldwide (based on historical trends) – Consumer/Enterprise (millions)
Source: IDC Worldwide Windows Client Operating Environment 2011–2015 Forecast
90.036 102.639 109.396 123.464 137.722 150.776
97.567
112.503
127.188
141.951
158.794
180.905
0
100
200
300
400
2009 2010 2011 2012 2013 2014
Consumer Enterprise

9. Windows Phone Momentum
“Windows Phone posted the largest year-over-year gain among the leading operating systems
(131% YOY), more than doubling its size from a year ago.”
(IDC WorldwideQuarterly Mobile PhoneTracker, 15 May 13)
“IDC expects Windows Phone to be the fastest growing smartphone operating system
through 2016, with a compound annual growth rate of 71.3% over the next four years.”
(IDC, December 2012)

10. This is all great news, but what does it
mean for indie games developers?

11. GameTrack | London | 18 June 2013 | Q1 2013 Results
WHAT IS GAMETRACK?
ONLINE PACKAGEDAPPS
ACQUISITIONTIME SPENT VALUE
FREE APPS
PAID APPS
PAID EXTRAS
DISC/CART
NEW
PRE OWNED
RENTAL
SOCIAL
FREE DOWNLOAD
PAID DOWNLOAD
PAID EXTRAS
MULTIPLAYER
BROWSER

12. GameTrack | London | 18 June 2013 | Q1 2013 Results
12
WHAT DEVICES ARE BEING USED
TO GAME ON?
Base: all 6+ population
% Play devices...
37%Play any device
COMPUTERS
CONSOLES
SMARTPHONE / iPODs
PORTABLES
TABLETS

13. GameTrack | London | 18 June 2013 | Q1 2013 Results
13
Base: all 11+ gamers
SHARE OF TIME BY DEVICE
COMPUTERS
CONSOLES
SMARTPHONE
PORTABLES
TABLETS
% Share total
gaming time
Base: all 11+gamers Base: kids 6-10vs Q1 ‘12 vs Q1 ‘12

14. 14
GameTrack | London | 18 June 2013 | Q1 2013 Results
HOW DIFFERENT IS GAMING BY
AGE?

15. GameTrack | London | 18 June 2013 | Q1 2013 Results
15
0%
25%
50%
75%
100%
6 to 10 11 to 14 15 to 24 25 to 34 35 to 44 45+
% Q1 2013
% Q1 2012
% PLAY ANY PACKAGED GAMES
% Play...
PACKAGED
Base: all 6+ UK population

16. GameTrack | London | 18 June 2013 | Q1 2013 Results
16
0%
25%
50%
75%
100%
6 to 10 11 to 14 15 to 24 25 to 34 35 to 44 45+
% Q1 2013
% Q1 2012
% PLAY ANY APP GAMES
% Play...
APPS
Base: all 6+ UK population

17. GameTrack | London | 18 June 2013 | Q1 2013 Results
17
0%
25%
50%
75%
100%
6 to 10 11 to 14 15 to 24 25 to 34 35 to 44 45+
% Q1 2013
% Q1 2012
% PLAY ANY ONLINE GAMES
% Play...
ONLINE
Base: all 6+ UK population

18. This is all great news, but what does it
mean for indie games developers..
Developing for Windows 8?

19. 450,000+Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx
Mudvark: Mortar Melon. More than 450,000 downloads...
Windows Phone 8 version just released

20. No.1 App WW
Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx
Yippee Entertainment: Chimpact – #1 Paid App worldwide in
Windows 8 store during the first half of March 2013. Available
on Windows 8 and Windows Phone 8

21. 500,000+Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx
Joy Bits: Doodle God
Half a million downloads within 4 months of Windows 8 launch,
Significant code re-use from Windows Phone to Windows 8.

22. Developers of all typescan
take advantage of a rapidly growing
platform…

24. with choice of monetisation models

25. WindowsStore:installedbydefaultoneveryPCandPhone

26. Startsat 70%for new apps
Jumpsto 80%
once your app
makes $25,000
RevenueShare

27. Developing for
Windows

28. Great experience across all hardware

29. Windows 8
Touch-first, full-screen UX
Integrated store
Existing dev skills, assets
ARM + x86/64 support
http://dev.windows.com
http://design.windows.com

30. Windows Phone 8
Shared core with Windows 8
Common programming model
Reusable code
Native games
http://dev.windowsphone.com

31. The Opportunity

32. What is Xbox SmartGlass ?
v
3RD PARTY ENHANCEMENTS
PLATFORM
BUILT IN
ENHANCEMENTS
MEDIA CONTROL &
DISCOVERY
CORE
SERVICES
XBOX SMARTGLASS

33. Gaming
• Secret Screen – Cards, Sports
• Interactive Level Guide
• Real-Time Map
• New Input Methods
Entertainment
• Character Bios, Relationships
• Backstory, Trivia
• Fantasy Sports, Stats
• Shopping, Sweepstakes
2nd Screen Experiences With SmartGlass

35. SmartGlass Experience
• Gesture Navigation: Simple swipe and tap on your Windows Phone & Windows 8 device to navigate your Xbox
360
• Browser Control: Easily and elegantly control your Internet Explorer on Xbox 360 (available on console this
holiday)—swipe, scroll, pinch and zoom. All from your Windows Phone & Windows 8 device
• Text-input: Use the virtual keyboard you’re already familiar with on your device to set up an account, redeem
a code, type a website into the browser url bar
• Video Guide: The Xbox Video catalog comes ready with an Xbox SmartGlass experience called: Video Guide.
Get information on the scene you’re watching, cast and crew, and other related films.
• Music Guide: The Xbox Music catalog comes ready with an Xbox SmartGlass experience called: Music Guide.
Get information on the track you’re listening to, move it seamlessly from your phone to your Xbox 360, and
control the playback.

37. Devices
Services
PC, Tablet, Phone
Server and Cloud

38. Gartner, Nov 2011
Cloud Services
“By year-end 2013, consumer cloud services
for accessing content will be integrated into
90% of all connected devices.”

39. I. Mobile Apps + Cloud

41. open

42. Developers:
http://dev.windows.com
http://dev.windowsphone.com
Start Ups:
BizSpark http://www.microsoft.com/bizspark/
Appcampus http://www.appcamus.fi
Microsoft Cloud Services: http://www.windowsazure.com
Cloud and apps workshop 1 July – http://bit.ly/11Q2DTN
Look out for BUILD 26-28 June: http://www.buildwindows.com
Windows 8.1 Preview http://preview.windows.com

46. • One-handed touch most common
• Guaranteed hardware, such as
camera & accelerometer
• Avoid multiple columns of content
• Scroll vertically for more content
• Very limited room on the app bar
• Hardware back button
• No semantic zoom
• One or two-handed touch, mouse
• No guarantee of any specific hardware, must
check at runtime
• Rows & columns of content can work well
• Scroll horizontally for more content
• Significant room on the app bar
• On-screen back button
• Semantic zoom
Design a UX that is native for each platform

47. Watch the videos from //build
http://www.buildwindows.com

48. http://dev.windows.com

49. Windows 8 APIs
Geo-
location
Proximity
Direct3D Direct2D Direct Write
PlayTo
Contracts
Bing
Azure
Mobile
HTML5/CSS XAMLInput Controls
Authentication
Portable
Sensors Playback Capture
Printing
SVGCanvas
Local
storage
SMS
Streams
Background
transfer
Syndication Networking
XML and
JSON
Skydrive
Live tiles and
toast
Accessibility Data binding
Application
services
Threading/timers
Memory
management
Globalization Cryptography
Xbox Live

50. Windows 8.1 updated APIs
Geo-
location
Proximity
Direct3D Direct2D Direct Write
PlayTo
Contracts
Bing
Azure
Mobile
HTML5/CSS XAMLInput Controls
Authentication
Portable
Sensors Playback Capture
Printing
SVGCanvas
Local
storage
SMS
Streams
Background
transfer
Syndication Networking
XML and
JSON
Skydrive
Live tiles and
toast
Accessibility Data binding
Application
services
Threading/timers
Memory
management
Globalization Cryptography
Xbox Live

51. Windows 8.1 new APIs
Geo-
location
Proximity
Direct3D Direct2D Direct Write
PlayTo
Contracts
Bing
Azure
Mobile
HTML5/CSS XAMLInput Controls
Authentication
Bluetooth
USB
HID WiFi direct
Point of
service
3D
printing
Scanning
WebGL
HTTP
Contacts
Appoint-
ments
PDF
Speech synthesis
Diagnostics
Portable
Sensors Playback Capture
Printing
SVGCanvas
Local
storage
SMS
Streams
Background
transfer
Syndication Networking
XML and
JSON
Skydrive
Live tiles and
toast
Accessibility Data binding
Application
services
Threading/timers
Memory
management
Globalization Cryptography
Xbox Live

52. Build Your Portfolio

53. Use your DreamSpark account
to apply for a free Windows 8
and Windows Phone
Developer Registration Codes
(normally over £100)
Use the code to register on
the Windows Store
Windows Store Developer Account for FREE
Create a DreamSpark account
(free to students/academics
using a .ac.uk email) and link it
to a Microsoft email account
(hotmail.com, live.com etc.)

54. Tools for Development
Everything you’ll need for Windows Store apps in one package for
FREE via DreamSpark.com

55. 1
The Windows Store
A new opportunity for Windows developers
App is available in
the Store Catalog
Customer
purchases app Enjoy!
App is associated
to Microsoft
Account & Device
2 3 4 5

56. Phases of an Application Development
http://dev.windows.com)
(http://dev.windowsphone.com)

57. Phases of Distribution

58. Submitting the App

59. Certification
Microsoft’s approach to certification compared to other
platforms
Certification ensures that apps
in the Windows Store are safe,
both for the system and the
users
Microsoft’s approach to
certification compared to other
platforms

60. Published!

61. Analyzing Performance