The document summarizes a report on the US power lawn and garden equipment market. It finds that: 1) Demand for power lawn and garden equipment in the US will reach $9.7 billion by 2013, with lawnmowers remaining the largest segment and among the fastest growing, along with turf and grounds equipment. 2) The South will continue to be the largest regional market while the West is expected to see the strongest growth. 3) The report analyzes historical demand data and forecasts demand through 2018 by material, market, product, power source, and region. It also considers industry and competitive factors.

1. Examine the Power Lawn & Garden Equipment Market to
2013
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Power Lawn & Garden Equipment Market to 2013
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US power lawn and garden equipment demand will reach $9.7 billion in 2013. Lawnmowers will
remain the largest segment and be among the fastest growing, along with turf and grounds
equipment. The South will stay the largest regional market while the West is expected to post the
strongest advances.
This study analyzes the US power lawn and garden equipment industry. It presents historical
demand data for the years 1998, 2003 and 2008, and forecasts for 2013 and 2018 by material,
market (e.g., residential, commercial, government), product (e.g., lawnmowers, turf and grounds
equipment, trimmers and edgers, garden tractors and rotary tillers, snow throwers), power source
and region.
The study also considers market environment factors, details industry structure, evaluates company
market share and profiles 38 industry players, including Deere & Company, Husqvarna and Toro.
INTRODUCTION x
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Macroeconomic Outlook 4
Personal Income & Expenditure Patterns 9
Demographic & Employment Trends 11
Housing Outlook 14
Household Formations & Housing Stock Patterns 14
Housing Completions 17
Pricing Patterns 20
Market Trends 22

2. Regulatory & Environmental Issues 24
Air Emissions 25
Noise Pollution 26
Yard Waste 27
Technology 27
World Power Lawn & Garden Equipment Market 28
US Foreign Trade 30
Exports 31
Imports 32
III. MATERIALS 35
General 35
Metals 36
Plastic 39
Other Materials 41
IV. MARKETS 43
General 43
Residential 45
Commercial 47
Landscape Firms 48
Landscape Services Outlook 49
Lawn & Garden Equipment Demand 51
Golf Courses 52
Golf Courses Outlook 52
Lawn & Garden Equipment Demand 54
Government & Other 56
State & Municipal Government Outlook 56

3. Lawn & Garden Equipment Demand 57
V. PRODUCTS 60
General 60
Lawnmowers 63
Riding 66
Front Engine 67
Rear Engine 69
Non-Riding 70
Self-Propelled 72
Push 72
Foreign Trade 73
Turf & Grounds Equipment 75
Mowers 78
Riding 80
Non-Riding 81
Other 82
Turf Tractors & Related Equipment 83
All Other Turf Care Equipment 84
Foreign Trade 86
Trimmers & Edgers 88
Wire Blade 90
Fixed Blade 92
Garden Tractors & Rotary Tillers 93
Garden Tractors 94
Rotary Tillers 96
Snow Throwers 98

4. Dual-Stage 100
Single-Stage 102
Foreign Trade 103
Blowers, Vacuums & Sweepers 104
Hedge Trimmers & Other 107
Parts & Attachments 109
Power Source 112
Gas Equipment 113
Electric Equipment 115
VI. REGIONAL TRENDS 118
General 118
Regional Demographic & Economic Trends 119
Regional Population Outlook 120
Regional Economic Outlook 122
Regional Housing Trends 123
Northeast 125
Midwest 127
South 128
West 131
VII. INDUSTRY STRUCTURE 134
General 134
Industry Composition & Market Share 135
Residential 137
Commercial 139
Mergers & Acquisitions 141
Competitive Strategies 144

5. Research & Product Development 146
Manufacturing 148
Marketing 150
Distribution 153
Residential Distribution Channels 153
Home Centers 154
Mass Merchandisers 155
Hardware & Other 156
Commercial Distribution Channels 157
Cooperative Agreements 158
Company Profiles 161
Alamo Group Incorporated 162
American Honda Motor Power Equipment, see Honda
Ariens Company 166
Auburn Consolidated Industries, see Ariens
Bad Boy Incorporated 169
Black & Decker Corporation 170
Blount International Incorporated 172
BlueBird International, see Husqvarna
Briggs & Stratton Corporation 174
Bush Hog LLC 181
Country Home Products Incorporated 182
Dana Holding Corporation 184
Deere & Company 186
Dixon Industries, see Husqvarna
Echo Incorporated, see Mitsui & Company

6. Excel Industries Incorporated 190
Exmark Manufacturing Company Incorporated, see Toro
Fuji Heavy Industries Limited 192
GGP Sweden AB 193
Grasshopper Mower Incorporated, see Moridge
Henke Manufacturing Corporation, see Alamo
Herschel-Adams Corporation, see Alamo
Hoffco Comet Industries Incorporated 195
Home Depot Incorporated 197
Honda Motor Company Limited 199
Husqvarna AB 202
Jenn Feng Industrial Company Limited 208
Jonsered, see Husqvarna
Kawasaki Heavy Industries Limited 210
Kee Mowers Incorporated, see Hoffco Comet
Kohler Company 212
Kubota Corporation 215
Lawn-Boy Incorporated, see Toro
LESCO Incorporated, see Deere & Company
Lowe's Companies Incorporated 218
M&W Gear, see Alamo
Makita Corporation 219
McLane Manufacturing Incorporated 221
Metalcraft of Mayville Incorporated 222
Mitsui & Company Limited 224
Moridge Manufacturing Incorporated 226

7. MTD Products Incorporated 228
RedMax, see Husqvarna
Rhino, see Alamo
Robin America Incorporated, see Fuji Heavy Industries
Scag Power Equipment, see Metalcraft of Mayville
Schiller Grounds Care Incorporated 233
Schulte Industries, see Alamo
Sears Holdings Corporation 237
Shindaiwa Corporation 240
Stens Corporation, see Ariens
STIHL Holding AG & Company KG 243
Swisher Mower & Machine Company 246
Techtronic Industries Company Limited 248
Tecumseh Products Company 251
Textron Incorporated 252
Tiger Corporation, see Alamo
Toro Company 254
Walker Manufacturing Company 259
Yazoo/Kees Power Equipment, see Husqvarna
LIST OF TABLES
TABLE NUMBER PAGE
SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators 9
2 Personal Income & Expenditures 11

8. 3 Population 14
4 Households & Housing Stock 16
5 Private Housing Completions 20
6 Lawn & Garden Equipment Pricing 22
7 Power Lawn & Garden Equipment Market Trends, 1998-2008 24
8 Power Lawn & Garden Equipment Foreign Trade 30
SECTION III -- MATERIALS
1 Power Lawn & Garden Equipment Material Consumption 36
2 Power Lawn & Garden Equipment Metal Consumption 38
3 Power Lawn & Garden Equipment Plastic Consumption 41
4 Power Lawn & Garden Equipment Other Material Consumption 42
SECTION IV -- MARKETS
1 Power Lawn & Garden Equipment Markets 44
2 Residential Market: Power Lawn & Garden Equipment Demand 47
3 Commercial Market: Power Lawn & Garden Equipment Demand 48
4 Landscaping Services Revenue & Establishment Data 50
5 Landscape Establishments Market: Power Lawn & Garden
Equipment Demand 52
6 Golf Courses 54
7 Golf Course Market: Lawn & Garden Equipment Demand 55
8 Government Expenditures 57
9 Government & Other Market: Power Lawn & Garden
Equipment Demand 59
SECTION V -- PRODUCTS
1 Lawn & Garden Equipment Supply & Demand 62
2 Lawnmower Supply & Demand 65

9. 3 Riding Mower Shipments 67
4 Front Engine Riding Mower Shipments 68
5 Rear Engine Riding Mower Shipments 70
6 Non-Riding Lawnmower Shipments 71
7 Lawnmower Foreign Trade 75
8 Turf & Grounds Equipment Supply & Demand 78
9 Turf & Grounds Mower Shipments 79
10 Riding Turf & Grounds Mower Shipments 80
11 Non-Riding Turf & Grounds Mower Shipments 82
12 Other Turf & Grounds Mowing Equipment Shipments 83
13 Turf Tractor & Related Equipment Shipments 84
14 All Other Turf Care Equipment Shipments 86
15 Turf & Grounds Equipment Foreign Trade 88
16 Trimmer & Edger Supply & Demand 90
17 Wire Blade Trimmer & Edger Shipments 92
18 Fixed Blade Trimmer & Edger Shipments 93
19 Garden Tractor & Rotary Tiller Supply & Demand 94
20 Garden Tractor Shipments 96
21 Rotary Tiller Shipments 98
22 Snow Thrower Supply & Demand 100
23 Dual-Stage Snow Thrower Shipments 101
24 Single-Stage Snow Thrower Shipments 103
25 Blower, Vacuum & Sweeper Supply & Demand 107
26 Hedge Trimmer & Other Lawn & Garden
Equipment Supply & Demand 109
27 Lawn & Garden Equipment Parts & Attachments

10. Supply & Demand 111
28 Lawn & Garden Equipment Shipments by Power Source 113
29 Gas-Powered Lawn & Garden Equipment Shipments 115
30 Electric Lawn & Garden Equipment Shipments 117
SECTION VI -- REGIONAL TRENDS
1 Power Lawn & Garden Equipment Demand by Region 119
2 Population by Region 121
3 Gross Domestic Product by Region 123
4 Regional Home Sales & New Housing Units 124
5 Northeast Lawn & Garden Equipment Demand 126
6 Midwest Lawn & Garden Equipment Demand 128
7 South Lawn & Garden Equipment Demand 131
8 West Lawn & Garden Equipment Demand 133
SECTION VII -- INDUSTRY STRUCTURE
1 US Power Lawn & Garden Equipment Sales by Company, 2008 136
2 Selected Acquisitions & Divestitures 143
3 Selected Cooperative Agreements 160
LIST OF CHARTS
CHART NUMBER PAGE
SECTION II -- MARKET ENVIRONMENT
1 Power Lawn & Garden Equipment Exports by
Destination, 2008 32
2 Power Lawn & Garden Equipment Imports by Source, 2008 34
SECTION IV -- MARKETS
1 Power Lawn & Garden Equipment Markets, 2008 45
SECTION V -- PRODUCTS

11. 1 Power Lawn & Garden Equipment Demand by Product, 2008 63
SECTION VII -- INDUSTRY STRUCTURE
1 Power Lawn & Garden Equipment Market Share, 2008 137
2 Residential Power Lawn & Garden Equipment Market
Share, 2008 139
3 Commercial Power Lawn & Garden Equipment
Market Share, 2008 141
4 Residential Power Lawn & Garden Equipment Sales by
Distribution Channel, 2008 154
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Power Lawn & Garden Equipment Market to 2013
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