Work for MBA Politecnico di Milano

1. CoffeeIndustryAnalysis
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2. INTRODUCING
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3. INTRODUCING
Starbucks Coffee
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4. INTRODUCING
Starbucks Coffee
Miko
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5. INTRODUCING
Starbucks Coffee
Miko
The Second Cup
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6. INTRODUCING
Starbucks Coffee
Miko
The Second Cup
Juan Valdéz
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7. INTRODUCING
Starbucks Coffee
Miko
The Second Cup
Juan Valdéz
Tim Horton
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8. Revenues US$13B €138,5M CAD$26.346 US$66,5M CAD$3.12M
Employees 150.000 700 5.000 938 2.121
Stores 29,891 - 360 202 4.288
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9. REVENUEANALYSIS
-8
0
8
15
23
30
2008/2009 2009/2010 2010/2011 2011/2012
Starbucks Mikos JuanValdez The Second Cup Tim Hortons
Average
TIMESERIESANALYSIS
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10. -8
0
8
15
23
30
2008/2009 2009/2010 2010/2011 2011/2012
Starbucks Mikos JuanValdez The Second Cup Tim Hortons
Average
Starbucks recorded higher revenue than the
average of industry.
For 2010, revenues were lower because of the global
crisis.
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11. -8
0
8
15
23
30
2008/2009 2009/2010 2010/2011 2011/2012
Starbucks Mikos JuanValdez The Second Cup Tim Hortons
Average
New regional operating model, which were implemented at the
beginning of fiscal 2012.
Although the trend to Starbucks seems positive, the trend for the
average industry is lower than the average in the
previous year.
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12. ASSETSTRUCTURE
COMMONSERIES2012
0
25
50
75
100
34
13
68
4
35
9 59
5
1
1
54
25 27
11
59
3
3
84
5
Starbucks
JuanValdez
Tim Horton
The Second Cup
Miko
Property, Other Non Current Current Assets Other
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13. RISKPLOTRATIO
PROFITABILITY
IVII
I III
2011-2012
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14. 2011-2012
IVII
I III
Starbucks. High gearing, located in the fourth quadrant, which shows a safe
position. Low risk and high value for shareholders. From 2011 to 2012
the company moved from the 2nd to 4th quarter..
Industry moving through all quadrants, global economic crisis.
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15. 2011-2012
IVII
I III
Starbucks. High gearing, located in the fourth quadrant, which shows a safe
position. Low risk and high value for shareholders. From 2011 to 2012
the company moved from the 2nd to 4th quarter..
Industry moving through all quadrants, global economic crisis.
martes, 23 de julio de 13

16. 2011-2012
IVII
I III
Starbucks. High gearing, located in the fourth quadrant, which shows a safe
position. Low risk and high value for shareholders. From 2011 to 2012
the company moved from the 2nd to 4th quarter..
Industry moving through all quadrants, global economic crisis.
martes, 23 de julio de 13

17. 2011-2012
IVII
I III
Starbucks. High gearing, located in the fourth quadrant, which shows a safe
position. Low risk and high value for shareholders. From 2011 to 2012
the company moved from the 2nd to 4th quarter..
Industry moving through all quadrants, global economic crisis.
martes, 23 de julio de 13

18. 2011-2012
IVII
I III
Starbucks. High gearing, located in the fourth quadrant, which shows a safe
position. Low risk and high value for shareholders. From 2011 to 2012
the company moved from the 2nd to 4th quarter..
Industry moving through all quadrants, global economic crisis.
martes, 23 de julio de 13

19. 2011-2012
IVII
I III
Starbucks. High gearing, located in the fourth quadrant, which shows a safe
position. Low risk and high value for shareholders. From 2011 to 2012
the company moved from the 2nd to 4th quarter..
Industry moving through all quadrants, global economic crisis.
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20. IVII
I III
Riskiest quadrant occupied by Juan Valdez (a quite young company) and Miko
which according to its story should move into more stable position.
The Second Cup moved -because of the impairment of goodwill- closer to the
riskiest quadrant.
Tim Hortons moved into a safe position as the net profit increased.
2011-2012
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21. CURRENTVSQUICKRATIO
LIQUIDITY
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22. Starbucks -the top player in the coffee industry- is certain that
short term assets are readily available to pay off its
short-term liabilities.
Starbucks is above the average of the industry.
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23. Starbucks is investing in emerging key markets in developing
countries. Also, is investing in premium arabica coffee and
new equipment.Also, the company is broadening its product
portfolio.
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24. CONCLUSIONS
• In the perspective of shareholders and
company Starbucks is the best company.
While other companies were trying to make
adjustments, Starbucks implemented a very
successful regional model, in which regional
offices will be responsible for profit and loss.
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25. • In the future Starbucks is the
most fitted company to invest
in this category.
CONCLUSIONS
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26. • Starbucks has wider and long
term plans. It depicts that usage
available liquidity in various investment
right from property, plant to raw
material will turn into guarantee future
returns.
• Miko is also doing good they
have have liquidity ratios well
above 1.This company can
extinguish its short term debt soon.
CONCLUSIONS
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27. • Tim Hortons is not so far from
competitors as liquidity ratios
still looks healthy.
• The second Cup & Juan
Valdéz are lagging behind &
have ratios below 1 and profitability.
CONCLUSIONS
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28. ANDREAPELIZZARO
ANDRESANTIAGO
CRISTIANGUAJARDO
KARLAOSSA
AUMKARNAVARE
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