Research and Planning

1. Prior to the planning of
our own website, we
researched existing artists
to analyse what features
we admired and what
worked well when viewing
the websites as an
audience.
I initially researched Ed
Sheeran’s website, he is
now a very well
established artists and
falls generally into the
genre of pop music –
linking to some aspects of
our product. I like his
website because it is very
stylized, the format is blog
like and simple. A limited
colour palette of white,
black and green gives the
website a fresh vibe, the
font is quirky and
compliments the simplistic
layout.
When you first enter the
website you can see a
playlist of his latest
videos, this instantly
allows the audience to
view his work. There is
also a live Twitter feed
linked to Ed’s personal
Twitter account. Clear
navigation links are
located down the left side,
ensuring easier navigation
when moving from one
page to another.
When I first entered the
website, I was asked to
select and specify which
country I was visiting
the website from – I
thought this was a
clever yet useful feature
as it allows you to tailor
the website to your
understanding. It
welcomes a broader
target audience as he is
tapping into wider
markets.
An additional feature
that I admire on the
Homepage is the social
networking navigation
buttons across the
header. Viewing the
website as a
contemporary audience,
this feature is essential .

2. This page displays his
Live Tour Dates, it
shows his fans when
and where he is touring
and gives them the
opportunity to purchase
tickets. I like this
feature on the website
because it feels more
personal and intimate
as if he is personally
inviting fans to come
and see him.

3. This is a contact page
on the website, it
displays information on
how to contact his
team and also further
more offers website
links to purchase his
merchandise – this is a
clever advertising tool
provoking the audience
to buy additional
products.

4. This page is for news
updates, I like this
features because it
personally updates his
fans on upcoming events
and news. It also has
links to his Twitter page
which is essential to tap
into contemporary
audiences. I want to
include this feature on
my website as I think it
will be a good tool for a
new band to connect with
audiences.