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Today
“Multiple fronts for business. Usual
upgrade, new commerce storefronts,
fight for consumer attention. And now
metaverse and blockchain.”
NEW DIGITAL FRONTS
TREND STUDY 2022 - teaser
Space and Lemon Innovations yearly digital
trend studies sum up digital trends
worldwide. Identifying trends and the first
manifestations of them.
2022 “New digital fronts”
New digital fronts
Permanent upgrades and two new waves
“metaverse” and “blockchain”
Leading to new storefronts and a fight for
consumer attention
An upgrade of technology in hardware
and software
Microsoft Loop – the future after Office 365
After years of e-commerce development
we are coming to a phase of full scale.
More storefronts, more creator economy
Shopify partners with everyone (except Amazon)
Google, Meta, TikTok, Microsoft, Pinterest, Spotify
| 4 stores in the Netherlands
Ochama - the new shopping model by JD.com
Physical stores a mix of pop-up shop and fulfilment center
Multiplication of channels, multiplication of social
media, multiplication of gaming, multiplication of
services in an app, tear consumer apart
versus
Multiplication of social media
The rise of two new technology waves
Metaverse and blockchain
Metaverse, a world in 3D
Led by Meta
Meta all-in in the metaverse
A platform and applications
The Sandbox as limited real estate area in metaverse
Brands secure spaces
Blockchain accessible
Accessible B2C
Wallets with cryptocurrency
Accessible with NFT
Sorare marketplace for trading digital collectibles
Today
#1 Permanent tech upgrade
#2 New storefronts
#3 Fight for consumer attention
#4 Rise of metaverse and blockchain
Today
“Multiple fronts for business. Usual
upgrade, new commerce storefronts,
fight for consumer attention. And now
metaverse and blockchain.”
NEW DIGITAL FRONTS
TREND STUDY 2022 - teaser

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Digital Trend Study 2022 - "New Digital Fronts".