1. Launch48 | Hello.
âMarkets come and go. Good businesses donât.â
!
Fred Wilson. Co-Founder, Union Square Ventures
2. Launch48 | Hello.
This session
âą Launch48 Idea Map
âą Build measure learn feedback loop.
âą What to do this weekend.
âMarkets come and go. Good businesses donât.â
!
Fred Wilson. Co-Founder, Union Square Ventures
3. 1
Launch48 | Idea Map
2
4
3
5
7
6
8
9
10
âMarkets come and go. Good businesses donât.â
!
Fred Wilson. Co-Founder, Union Square Ventures
4.
5. Launch48 | Hello.
2 key questions for the weekend
âą Is this something customers want?
âą Will they pay for it? If not, who will?
âMarkets come and go. Good businesses donât.â
!
Fred Wilson. Co-Founder, Union Square Ventures
6. Launch48 | Hello.
âMarkets come and go. Good businesses donât.â
!
Fred Wilson. Co-Founder, Union Square Ventures
7. Launch48 | Build measure learn.
âMarkets come and go. Good businesses donât.â
!
Fred Wilson. Co-Founder, Union Square Ventures
8. Launch48 | Dashboard
What we thought
Interviewing 50 women, aged 30 - 40,
will give us an average time spent
shopping online per week.
What we learnt
We found that the average time is 3.5
hours per week
Whatâs next?
Solution testing
âMarkets come and go. Good businesses donât.â
!
Fred Wilson. Co-Founder, Union Square Ventures
9. Launch48 | The plan.
âMarkets come and go. Good businesses donât.â
!
Fred Wilson. Co-Founder, Union Square Ventures
11. Launch48 | The plan.
âMarkets come and go. Good businesses donât.â
!
Fred Wilson. Co-Founder, Union Square Ventures
12. Launch48 | The plan.
âMarkets come and go. Good businesses donât.â
!
Fred Wilson. Co-Founder, Union Square Ventures
13. Launch48 | The plan.
âMarkets come and go. Good businesses donât.â
!
Fred Wilson. Co-Founder, Union Square Ventures
14. Launch48 | Validation.
Validation
âą What problem do we need to solve?
âąWhat value do customers place on the
problem?
âą Are you solving the problem?
âąBuild on feedback.
âMarkets come and go. Good businesses donât.â
!
Fred Wilson. Co-Founder, Union Square Ventures
15. Launch48 | Business model.
Business model
âą Competitor analysis.
âą Revenue model.
âą Size of market.
âMarkets come and go. Good businesses donât.â
!
Fred Wilson. Co-Founder, Union Square Ventures
16. Launch48 | Cool quote
âThe ability to take advantage of opportunity
is a function of speed, ïŹexibility, boldness
and initiative.â
âMarkets come and go. Good businesses donât.â
!
Fred Wilson. Co-Founder, Union Square Ventures
17. Goodie Bag!
âMarkets come and go. Good businesses donât.â
!
Fred Wilson. Co-Founder, Union Square Ventures
19. Fin | End
Danke.Grazie.Shukran.
Merci.Takk.Xie xie.Toda.
Thanks!
@launch48
Choose your journey.
âDonât let people tell you your ideas are stupid - if youâre really passionate about something, ïŹnd a way to build it.â
!
Dennis Crowley. Co-Founder, Foursquare