Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
London 2014 Class Slides
1. Launch48 | Hello.
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures
2. Launch48 | Hello.
This session
• Launch48 Idea Map
• Build measure learn feedback loop.
• What to do this weekend.
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures
3. 1
Launch48 | Idea Map
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10
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures
4.
5. Launch48 | Hello.
2 key questions for the weekend
• Is this something customers want?
• Will they pay for it? If not, who will?
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures
6. Launch48 | Hello.
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures
7. Launch48 | Build measure learn.
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures
8. Launch48 | Dashboard
What we thought
Interviewing 50 women, aged 30 - 40,
will give us an average time spent
shopping online per week.
What we learnt
We found that the average time is 3.5
hours per week
What’s next?
Solution testing
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures
9. Launch48 | The plan.
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures
11. Launch48 | The plan.
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures
12. Launch48 | The plan.
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures
13. Launch48 | The plan.
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures
14. Launch48 | Validation.
Validation
• What problem do we need to solve?
•What value do customers place on the
problem?
• Are you solving the problem?
•Build on feedback.
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures
15. Launch48 | Business model.
Business model
• Competitor analysis.
• Revenue model.
• Size of market.
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures
16. Launch48 | Cool quote
“The ability to take advantage of opportunity
is a function of speed, flexibility, boldness
and initiative.”
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures
17. Goodie Bag!
‘Markets come and go. Good businesses don’t.’
!
Fred Wilson. Co-Founder, Union Square Ventures
19. Fin | End
Danke.Grazie.Shukran.
Merci.Takk.Xie xie.Toda.
Thanks!
@launch48
Choose your journey.
‘Don’t let people tell you your ideas are stupid - if you’re really passionate about something, find a way to build it.’
!
Dennis Crowley. Co-Founder, Foursquare
