Key Concepts In Marketing

KEY CONCEPTS IN MARKETING maureen castillo dyna enad carelle trisha espital ethel silva

WHAT IS MARKETING? ,[object Object]

CORE MARKETING CONCEPTS PRODUCTS MARKETS NEEDS, WANTS & DEMANDS VALUE, SATISFACTION & QUALITY EXCHANGE, TRANSACTIONS & RELATIONSHIPS

NEEDS, WANTS AND DEMANDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

VALUE, SATISFACTION & QUALITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

EXCHANGE, TRANSACTIONS & RELATIONSHIPS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MARKET ,[object Object],[object Object],[object Object],[object Object]

A Simple Marketing System INDUSTRY (A collection of sellers) MARKET (A collection of buyers) COMMUNICATION INFORMATION GOODS & SERVICES MONEY

Structure of Flows in a Modern Exchange Economy RESOURCE MARKETS CONSUMER MARKETS INTERMEDIARY MARKETS MANUFACTURER MARKETS GOVERNMENT MARKETS MONEY RESOURCES MONEY RESOURCES MONEY MONEY GOODS & SERVICES GOODS & SERVICES TAXES & GOODS SERVICES & MONEY S&M TAXES & GOODS SERVICES TAXES S&M T&G

MARKETING ,[object Object],[object Object]

Main Actors and Forces in a Modern Marketing System SUPPLIERS COMPANY (marketer) COMPETITORS MARKETING INTERMEDIARIES END USER MARKET

Marketers and Prospects ,[object Object]

Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Environment ,[object Object],[object Object],[object Object],[object Object]

Marketing Program ,[object Object],[object Object]

MARKETING MANAGEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Management Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Management Process ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Management Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Management Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing management process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

Why is marketing planning necessary? ,[object Object],[object Object],[object Object],[object Object],[object Object]

MARKETING MANAGEMENT PHILOSOPHIES ,[object Object],[object Object]

MARKETING MANAGEMENT PHILOSOPHIES ,[object Object]

PRODUCTION PRODUCT SALES MARKETING SOCIETAL

References ,[object Object],[object Object]

Key Concepts In Marketing

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