This document discusses personal branding through examples like Oprah Winfrey and Elvis Presley. It explains that a personal brand is an external identity that delivers unique value through an innovative attribution mix, rather than just a product. Key aspects of building a personal brand include consistent positioning and communication, thinking holistically beyond just talents, staying current, and planning for longevity. Qualities like leadership, authenticity, distinction, visibility, and living harmoniously with one's image are important. Personal brands can be for-profit or not-for-profit, with the latter focused on values beyond the individual.

1. a quick look at theDynamics of Personal Branding Lakshmi Rebecca Marketing Consultant & Show Host Christ University | 25/2/2011

2. The Dynamics of Personal Branding People who have become brands and how they got there. This is much more than about how you can brand yourself in your network, in this University or in your future business or work place. Of course, there are learnings here for all of us no matter what our career choices are or will be. 2 Copyright 2011, Lakshmi Rebecca

3. The Dynamics of Personal Branding Brand: a unique promise of value with a unique identity Personal Brand: an external identity that is unique and is delivering value Not an innovative Product-Service offering Mix first, but an innovative Attribution Mix. 3 Copyright 2011, Lakshmi Rebecca

4. The Dynamics of Personal Branding Case: a for-profit Personal Brand A poor, coloured, farm girl born to an unwed teenage couple, a sexual abuse victim and mother to a still-born child at 14 went on to become a national celebrity at around mid-life. The turning point: her self-titled showShe brought empowering messages through stars and common people to television audiences who were primarily women Her medium: Day time TV Forbes ranked her the richest African American a few years ago Makes about $300,000 a year 4 Copyright 2011, Lakshmi Rebecca

5. The Dynamics of Personal Branding 5 Copyright 2011, Lakshmi Rebecca

6. The Dynamics of Personal Branding Oprah Winfrey Terms coined: "Oprahfication“ meaning public confession as a form of therapy “The Church of O” considering her as a spiritual leader Worth over $2.7 billion as of September, 2010 (Forbes) 6 Copyright 2011, Lakshmi Rebecca Own: http://www.youtube.com/watch?v=3S2E747mAEI

7. The Dynamics of Personal Branding 7 Copyright 2011, Lakshmi Rebecca The Starting Point

8. The Dynamics of Personal Branding 8 Copyright 2011, Lakshmi Rebecca Positioning Key: Focused

9. The Dynamics of Personal Branding 9 Copyright 2011, Lakshmi Rebecca Communicating Key: Putting oneself out there, becoming one’s own voice first andconsistent reinforcement of the message

10. The Dynamics of Personal Branding 10 Copyright 2011, Lakshmi Rebecca A Holistic Strategy Thinking beyond the talent and disciplineE.g., not just a singer, an entertainer, an author, a style icon, an inspiration to the youth, etc. Innovative and People-Centric An Outside-In Approach Staying Current Key: What will people value today?

11. The Dynamics of Personal Branding Planning & Continuity A lifetime’s Efforts… of re-inventing oneself, of renewed associations, of messages, of living life to the full, of drama and more! And rewards beyond. 11 Copyright 2011, Lakshmi Rebecca

12. The Dynamics of Personal Branding From shy boy to Singer, Soldier turned Sergeant, Actor and Cultural Icon Original Rock style, Uninhibited Performance style, experimented across genres Unheard-of $125,000 fee for eight minutes of singing in the 60s Died in 1977 at the age of 42 6 posthumously released singles by Presley were top ten country hits between 77 and 81 Forbes, 2007: Top Earning Dead Celebrity Revenue Sources: Estate, DVDs, Music, etc. 12 Copyright 2011, Lakshmi Rebecca Case: Elvis Presley Image Source

13. The Dynamics of Personal Branding Case: a not-for-profit Personal Brand A brand that belongs to all of us 13 Copyright 2011, Lakshmi Rebecca

14. The Dynamics of Personal Branding The Journey Advocate Powerful Communicator (Oral and Written) Believer in Ahimsa Pioneer of Mass Civil Disobedience / Satyagraha (Truth Force) National and Global Icon: Freedom and Non-Violence 14 Copyright 2011, Lakshmi Rebecca

15. The Dynamics of Personal Branding Brand Growth Civil Disobedience in South Africa Leader of the Indian National Congressled campaigns against poverty, for women's rights, for unity, against untouchability, for economic self-reliance and eventually Swaraj Consistent Modest Lifestyle Quit India Movement Motivator of Non-Violent movements in other countries Great Soul – Rabindranath Tagore Father of the Nation – India Gandhi Jayanthi & International Day of Non-Violence 15 Copyright 2011, Lakshmi Rebecca

16. The Dynamics of Personal Branding At the Crux of a Personal Brand is a Person’s Conviction that other people are able relate to Qualities according to Peter Montaya (2002): Ability to lead Happy being real, rather than squeaky clean Distinct Visible A life that is in harmony with the image Persistence Willing to really contribute to their domain, creating goodwill Montaya, Peter (2002): The Personal Branding Phenomenon, Personal Branding Press 16 Copyright 2011, Lakshmi Rebecca

18. Not-for Profit Personal Brands

19. Personal Brand that TransitionGoal difference: efforts & Values that will sustain beyond the individual brandTypical transition: Non-profit to For-profitE.g., TarunTejpal: Journalist, Publisher (Tehelka) & Novelisthttp://www.taruntejpal.com17 Copyright 2011, Lakshmi Rebecca

20. The Dynamics of Personal Branding Other Examples Eminem: rapper – record producer – actor – owner of a clothing co.,an uncensored Hip-Hop/Rap-heavy urban contemporary channel, involved in a gaming business and a music publishing business and others… Dhoni Mandela Sri SriArundhati Roy 18 Copyright 2011, Lakshmi Rebecca

21. The Dynamics of Personal Branding Further Reading Montaya, Peter (2002): The Personal Branding Phenomenon, Personal Branding Press Various Biographies & Autobiographies 19 Copyright 2011, Lakshmi Rebecca

22. Thanks and do connect! Blog: www.bangaloreconsultant.com Twitter: LakshmiRebecca LinkedIN: Lakshmi Rebecca Facebook Page: Lakshmi Rebecca: Anchor / Show Host Email: lakshmirebecca@hotmail.com