1. CMM-466
Instructor: Colleen Lemza
Client: United Way’s 2-1-1

2.  211 offers services on just about
anything, from legal help, to help finding the
essentials such as food, shelter and
transportation
 211 refers callers who have questions to
people who have answers locally.

3.  City of Plattsburgh Residents
 SUNY Plattsburgh Students

4.  15% of the tri-county’s region lives below the
poverty line.
 Of the 100 city residents interviewed only 12
knew of the 211.

5.  On campus students pay $13,380 a year for
tuition.
 56% female students feel they are “too fat”.
 Out of 250 students surveyed only 9 knew of
the 211.

6.  To Increase the call volume of the 2-1-1
service in the Adirondack Region.
 Key Message:
“It’s easy, it’s free, call 211for the information
to get the help you need”

7. Tactic 1
Strategy 1
Tactic 2
Objective 2
Strategy 2 Tactic 1
Tactic 1
Strategy 1
Tactic 2
Objective 1
Strategy 2 Tactic 1

9.  To Increase the call volume of the 2-1-1
service in the Adirondack Region.

10.  Implement an awareness/action campaign
toward SUNY Plattsburgh’s students by
utilizing on-campus events and other
activities as ways to contact student
residents.

11.  Collect e-mails and hand out fliers at athletic games
to SUNY Plattsburgh students.
 Collect e-mails and hand out fliers to students at
African Unity Made in Africa All White Event at ACC on
March 26th.
 Collect e-mails and hand out fliers to students at
Club Caribbean’s Annual Caribbean Pageant on April
2nd at the Hartman Theater.
 Collect e-mails and hand out fliers to students at
Organization of Women’s Ethnicity fashion show on
April 9th in the Warren Ball Rooms.

12.  Implement an awareness campaign toward
County residents by utilizing community
groups and organizations.

13.  Collect e-mails and hand out fliers at local places of worship within
the community.
 Collect e-mails and hand out fliers at local soup kitchens and food
pantries.
 Hold meeting at local places of worship explaining the benefits and
services 2-1-1 has to offer to the community.
 Collaborate with Charter Communications to discuss the 2-1-1 ad
on the Charter channel and suggest changes to be made.
 Purchase Scroll Pens through the Promotional Imprinted Pen
Company that will promote the rebooted 2-1-1 flier.
 Design and print bookmarks promoting the 2-1-1 service.

15.  To increase awareness of the 2-1-
1information and referral service in the North
Country region; specifically to educate
County Residents and SUNY Plattsburgh
about the services offered through 2-1-
1, resulting in an increase of 1,000 calls by
January 2012.

16.  Create an awareness campaign at SUNY
Plattsburgh utilizing on-campus channels to
educate students about 2-1-1.

17.  Create posters for the screensaver slideshow that is
displayed in the ACC building and every computer found
on campus.
 Have Chris Ruiz from the Plattsburgh Men’s Basketball
team speak on behalf of 2-1-1 in a short PSA for The
Quake and PSTV.
 Place the United Way of the North Country’s flyer in
Cardinal Points newspaper.
 Purchase Scroll Pens through the Promotional Imprinted
Pen Company that will promote the rebooted 2-1-1 flier.

18.  Implement a Social Media/Awareness
campaign to educate residents about 2-1-1.

19.  Increase the number of impressions The United Way of the
Adirondack Region’s Facebook page has on residents.
 Using the City of Plattsburgh homepage create a section under the
“Friends of Plattsburgh” tab for a direct link to the 2-1-1 homepage.
 Add a link on several health and human service websites, linking to
The United Way of the Adirondack Region’s website to help build
awareness about 2-1-1, (Press Republican, Plattsburgh Police
Department, CVPH, CEFLS, ECT).
 Create a twitter account for the Adirondack Region 2-1-1 and utilize
the hash tag feature to gain followers and spread awareness about
the referral service.
 Advertisement/Promotional: Have Kathy Snow speak on behalf of the
Adirondack Region 2-1-1 in a PSA that will be aired on WIRY as well
as The Quake to spread awareness about the service to county
residents as well as students.

20.  Tactic 1: Mailing list for African Unity’s all white
affair, Caribbean Pageant, and O.W.E Fashion
Show.
 Tactic 2: Church meetings.
 Tactic 3: Flyer for local soup kitchen and the
Salvation Army.
 Tactic 4: Screen Saver Flyer
 Tactic 5: Website links (City of Plattsburgh
Website)

21.  Tactic 6: Bookmark distributed to CEF
Bookmobile, County libraries, Salvation
Army, College Suites, Cumberland 12, Smoothe
Moves, North Bowl, and the Senior Citizen bingo.
 Tactic 7: Kathy Snow PSA.
 Tactic 8: Adirondack Region 2-1-1 Twitter Page
 Tactic 9: Adirondack Region Facebook Page.

22.  Tactic 1: From the African Unity’s all white affair,
Caribbean Pageant, and O.W.E Fashion Show one hundred
and eighty emails were collected to be added to Constant
Contact.
 Tactic 2: 25 bookmarks distributed at Temple Beth Israel,
27 bookmarks distributed at First Presbyterian Church,
25 bookmarks distributed at Trinity Episcopal Church,
27 bookmarks distributed at First Assembly of God.
15 bookmarks were distributed to First Baptist church and
a speech was given informing churchgoers of the service.
 Tactic 3: 5 Flyers were posted around the Salvation Army,
1 flyer posted at Smoothe Moves, 5 flyers were posted
around North Bowl, and 1 flyer at Cumberland 12.

23.  Tactic 4: The screensaver appears on every
computer throughout campus daily.

24.  Tactic 5: A link to the City of Plattsburgh website.
 Tactic 6: 150 bookmarks were distributed to the
CEF Bookmobile and County libraries, 100
bookmarks were distributed to the Salvation
Army, 30 bookmarks were distributed to
students living in the college suites, 100
bookmarks were distributed to Cumberland
12, 100 bookmarks were distributed to Smoothe
Moves in downtown Plattsburgh, 30 were
distributed to North Bowl, and 30 bookmarks
were distributed to the senior center.

25.  Tactic 7: Kathy Snow PSA is going to be aired
on The Quake as well as WIRY.
 Tactic 8: The Adirondack Region 2-1-1
twitter has gained 42 followers.
 Tactic 9: The Adirondack Region 2-1-1
Facebook has gained 129 likes.