2. HI, I’M KRISTEN,
PRINCIPAL DIGITAL STRATEGIST AT THINQ
(THE STRATEGY ARM OF MARKET UNITED).
CONNECT:
TWITTER.COM/KVANG
THINQDIGITAL.COM.AU
SLIDESHARE.NET/KVANG
3. THE GROWTH OF SOCIAL MEDIA HAS
CHANGED THE MARKETING LANDSCAPE.
4. BUT THERE’S MORE
TO IT THAN JUST
CREATING A
COMPANY PROFILE
ON THE LATEST
PLATFORM.
19. SOCIAL MEDIA IS MEASURABLE,
BUT NOT SO MUCH IN THE TRADITIONAL SENSE.
20. THINK ENGAGEMENT RATHER THAN REACH,
QUALITY OVER QUANTITY.
friends inbound links
social mentions
sentiment
themes views authority
registrations
passalong value share of voice
inbound links
traffic
installs
user-generated content
21. IF YOU CREATE UNIQUE BRAND EXPERIENCES,
ADD VALUE,
EXCEED YOUR CUSTOMERS’ EXPECTATIONS -
THEY WILL PASS IT ALONG FOR YOU.
THEY WILL PASS IT ALONG FOR YOU.